Advisory Alpha’s Ulta Beauty ULTA Stock Holding History

Advisory Alpha’s Portfolio ULTA Stock Details ULTA Fund Activity

Bought

Maintained

Sold

Quarter	Market Value	Status	Shares	Change in Stake	Trade Value	Portfolio Weight	Portfolio Position
2026 Q1	–	Sell	-332	Closed	-$201K	–	572
2025 Q4	$201K	Buy	+332	New	+$183K	0.01%	505
2025 Q3	–	Sell	-533	Closed	-$249K	–	547
2025 Q2	$249K	Buy	+533	New	+$220K	0.01%	412
2025 Q1	–	Sell	-495	Closed	-$215K	–	474
2024 Q4	$215K	Buy	+495	New	+$192K	0.01%	409

Other funds holding ULTA

BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return

VCM

Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM

DAM

Diamant Asset Management Ridgefield, Connecticut $137B AUM 18.02% 1-Year Est. Return

State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return

VPM

Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM

Sanders Capital West Palm Beach, Florida $83.9B AUM 37.89% 1-Year Est. Return

Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return

Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return

JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return

T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return

Advisory Alpha's ULTA Position: Q1 2026 in Review

Advisory Alpha sold out of Ulta Beauty (ULTA) in Q1 2026, closing a stake of 332 shares — an estimated $201K sold.

Advisory Alpha first reported a position in ULTA in Q4 2024 and held it in 3 quarters. The position peaked at $249K in Q2 2025. 1,090 funds tracked by Wall St. Rank hold ULTA as of Q1 2026.

Advisory Alpha reported no remaining Ulta Beauty position as of Q1 2026 after selling out during the quarter.
Advisory Alpha sold 332 Ulta Beauty shares in Q1 2026, an estimated $201K.
Advisory Alpha first reported a position in Ulta Beauty in Q4 2024 and held it in 3 quarters.
Advisory Alpha's Ulta Beauty position peaked at $249K in Q2 2025.
1,090 funds tracked by Wall St. Rank held Ulta Beauty as of Q1 2026.

Based on Advisory Alpha's 13F filing for Q1 2026, filed 14 May 2026.