Ulta Beauty
ULTA
1,120 hedge funds and large institutions have $25.7B invested in Ulta Beauty in 2025 Q4 according to their latest regulatory filings, with 171 funds opening new positions, 353 increasing their positions, 401 reducing their positions, and 89 closing their positions.
92% more first-time investments, than exits
New positions opened: 171 | Existing positions closed: 89
12% more capital invested
Capital invested by funds: $23.1B → $25.7B (+$2.67B)
8% more funds holding in top 10
Funds holding in top 10: 13 → 14 (+1)
5% more funds holding
Funds holding: 1,063 → 1,120 (+57)
1.72% more ownership
Funds ownership: 94.29% → 96.02% (+1.7%)
12% less repeat investments, than reductions
Existing positions increased: 353 | Existing positions reduced: 401
17% less call options, than puts
Call options by funds: $965M | Put options by funds: $1.16B
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
AM
AGF Management
Toronto,
Ontario, Canada
|
+$192M |
| 2 |
Squarepoint
New York
|
+$135M |
| 3 |
Goldman Sachs
New York
|
+$130M |
| 4 |
1832 Asset Management
Toronto,
Ontario, Canada
|
+$124M |
| 5 |
D.E. Shaw & Co
New York
|
+$120M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Holocene Advisors
New York
|
-$198M |
| 2 |
Citadel Advisors
Miami,
Florida
|
-$169M |
| 3 |
Deutsche Bank
Frankfurt Am Main Ge,
Germany
|
-$124M |
| 4 |
IP
Interval Partners
New York
|
-$95.5M |
| 5 |
Morgan Stanley
New York
|
-$91.7M |
ULTA Hedge Fund Activity: Q4 2025 in Review
1,120 of the 8,261 institutional investors tracked by Wall St. Rank reported a position in Ulta Beauty (ULTA) for Q4 2025, worth a combined $25.7B — up 12% from $23.1B a quarter earlier.
Buyers outnumbered sellers: 171 funds opened new ULTA positions and 89 closed out — a net gain of 82 holders — while 353 added to existing stakes and 401 trimmed.
The largest buyer was AGF Management, adding an estimated $192M. The largest seller was Holocene Advisors, cutting an estimated $198M.
- 1,120 institutional investors held Ulta Beauty (ULTA) as of Q4 2025, up from 1,063 in Q3 2025.
- Funds reported $25.7B of Ulta Beauty stock for Q4 2025, up 12% quarter-over-quarter.
- 171 funds opened new Ulta Beauty positions in Q4 2025 and 89 closed out, a net change of +82 holders.
- The largest Ulta Beauty buyer in Q4 2025 was AGF Management, an estimated $192M added.
- The largest Ulta Beauty seller in Q4 2025 was Holocene Advisors, an estimated $198M sold.
Based on aggregated 13F filings for Q4 2025.