Ulta Beauty
ULTA
About: Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Employees: 58,000
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
113% more first-time investments, than exits
New positions opened: 183 | Existing positions closed: 86
38% more funds holding in top 10
Funds holding in top 10: 8 [Q1] → 11 (+3) [Q2]
30% more capital invested
Capital invested by funds: $15.3B [Q1] → $19.9B (+$4.59B) [Q2]
9% more funds holding
Funds holding: 937 [Q1] → 1,020 (+83) [Q2]
4.62% more ownership
Funds ownership: 90.38% [Q1] → 95% (+4.6%) [Q2]
12% less repeat investments, than reductions
Existing positions increased: 327 | Existing positions reduced: 371
23% less call options, than puts
Call options by funds: $737M | Put options by funds: $957M
Research analyst outlook
18 Wall Street Analysts provided 1 year price targets over the past 3 months
18 analyst ratings
Financial journalist opinion
Based on 6 articles about ULTA published over the past 30 days
