Ulta BeautyULTA
About: With more than 1,400 freestanding stores and 600 Target shop-in-shops, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also offers salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. In addition, it collects royalties through its Target partnership and credit card revenue. Most standalone Ulta stores are approximately 10,000 square feet and are in suburban strip centers. The firm will soon open franchised stores in Mexico and has formed a joint venture to expand into the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Employees: 58,000
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
71% more funds holding in top 10
Funds holding in top 10: 7 [Q3] → 12 (+5) [Q4]
27% more first-time investments, than exits
New positions opened: 164 | Existing positions closed: 129
13% more capital invested
Capital invested by funds: $16B [Q3] → $18B (+$2.02B) [Q4]
2% more funds holding
Funds holding: 953 [Q3] → 972 (+19) [Q4]
8% more call options, than puts
Call options by funds: $1.68B | Put options by funds: $1.56B
0.26% less ownership
Funds ownership: 89.83% [Q3] → 89.57% (-0.26%) [Q4]
25% less repeat investments, than reductions
Existing positions increased: 296 | Existing positions reduced: 395
Research analyst outlook
14 Wall Street Analysts provided 1 year price targets over the past 3 months
14 analyst ratings
Wells Fargo Ike Boruchow 37% 1-year accuracy 22 / 60 met price target | 24%downside $300 | Underweight Maintained | 30 Apr 2025 |
DA Davidson Michael Baker 36% 1-year accuracy 17 / 47 met price target | 5%upside $415 | Buy Maintained | 16 Apr 2025 |
Goldman Sachs Kate McShane 64% 1-year accuracy 21 / 33 met price target | 7%upside $423 | Buy Upgraded | 1 Apr 2025 |
Citigroup Kelly Crago 0% 1-year accuracy 0 / 1 met price target | 8%downside $365 | Neutral Maintained | 17 Mar 2025 |
Barclays Adrienne Yih 27% 1-year accuracy 27 / 99 met price target | 17%downside $327 | Equal-Weight Maintained | 14 Mar 2025 |
Financial journalist opinion
Based on 17 articles about ULTA published over the past 30 days
