Ulta Beauty
ULTA
1,098 hedge funds and large institutions have $21.6B invested in Ulta Beauty in 2026 Q1 according to their latest regulatory filings, with 128 funds opening new positions, 391 increasing their positions, 405 reducing their positions, and 134 closing their positions.
27% more call options, than puts
Call options by funds: $952M | Put options by funds: $750M
3% less repeat investments, than reductions
Existing positions increased: 391 | Existing positions reduced: 405
4% less first-time investments, than exits
New positions opened: 128 | Existing positions closed: 134
1.5% less ownership
Funds ownership: 96.02% → 94.52% (-1.5%)
2% less funds holding
Funds holding: 1,122 → 1,098 (-24)
16% less capital invested
Capital invested by funds: $25.7B → $21.6B (-$4.15B)
50% less funds holding in top 10
Funds holding in top 10: 14 → 7 (-7)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Sanders Capital
West Palm Beach,
Florida
|
+$410M |
| 2 |
AQR Capital Management
Greenwich,
Connecticut
|
+$131M |
| 3 |
CC
Cartenna Capital
Stamford,
Connecticut
|
+$103M |
| 4 |
Qube Research & Technologies (QRT)
London,
United Kingdom
|
+$86M |
| 5 |
Adage Capital Partners
Boston,
Massachusetts
|
+$75.2M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Marshall Wace
London,
United Kingdom
|
-$304M |
| 2 |
AM
AGF Management
Toronto,
Ontario, Canada
|
-$222M |
| 3 |
1832 Asset Management
Toronto,
Ontario, Canada
|
-$140M |
| 4 |
Squarepoint
New York
|
-$111M |
| 5 |
AAF
Andra AP-fonden
Goteborg,
Sweden
|
-$80.5M |
ULTA Hedge Fund Activity: Q1 2026 in Review
1,098 of the 8,208 institutional investors tracked by Wall St. Rank reported a position in Ulta Beauty (ULTA) for Q1 2026, worth a combined $21.6B — down 16% from $25.7B a quarter earlier.
Sellers outnumbered buyers: 134 funds closed out of ULTA and 128 opened new positions — a net loss of 6 holders — while 405 trimmed existing stakes and 391 added.
The largest buyer was Sanders Capital, adding an estimated $410M. The largest seller was Marshall Wace, cutting an estimated $304M.
- 1,098 institutional investors held Ulta Beauty (ULTA) as of Q1 2026, down from 1,122 in Q4 2025.
- Funds reported $21.6B of Ulta Beauty stock for Q1 2026, down 16% quarter-over-quarter.
- 128 funds opened new Ulta Beauty positions in Q1 2026 and 134 closed out, a net change of -6 holders.
- The largest Ulta Beauty buyer in Q1 2026 was Sanders Capital, an estimated $410M added.
- The largest Ulta Beauty seller in Q1 2026 was Marshall Wace, an estimated $304M sold.
Based on aggregated 13F filings for Q1 2026.