Ulta Beauty
ULTA
1,096 hedge funds and large institutions have $21.6B invested in Ulta Beauty in 2026 Q1 according to their latest regulatory filings, with 128 funds opening new positions, 391 increasing their positions, 405 reducing their positions, and 135 closing their positions.
27% more call options, than puts
Call options by funds: $952M | Put options by funds: $750M
1.86% more ownership
Funds ownership: 96.02% → 97.88% (+1.9%)
3% less repeat investments, than reductions
Existing positions increased: 391 | Existing positions reduced: 405
5% less first-time investments, than exits
New positions opened: 128 | Existing positions closed: 135
2% less funds holding
Funds holding: 1,121 → 1,096 (-25)
16% less capital invested
Capital invested by funds: $25.7B → $21.6B (-$4.15B)
50% less funds holding in top 10
Funds holding in top 10: 14 → 7 (-7)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
DAM
Diamant Asset Management
Ridgefield,
Connecticut
|
+$936M |
| 2 |
Sanders Capital
West Palm Beach,
Florida
|
+$410M |
| 3 |
AQR Capital Management
Greenwich,
Connecticut
|
+$131M |
| 4 |
CC
Cartenna Capital
Stamford,
Connecticut
|
+$103M |
| 5 |
Qube Research & Technologies (QRT)
London,
United Kingdom
|
+$86M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Marshall Wace
London,
United Kingdom
|
-$304M |
| 2 |
AM
AGF Management
Toronto,
Ontario, Canada
|
-$222M |
| 3 |
1832 Asset Management
Toronto,
Ontario, Canada
|
-$140M |
| 4 |
Squarepoint
New York
|
-$111M |
| 5 |
AAF
Andra AP-fonden
Goteborg,
Sweden
|
-$80.5M |
ULTA Hedge Fund Activity: Q1 2026 in Review
1,096 institutional investors reported a position in Ulta Beauty (ULTA) for Q1 2026, worth a combined $21.6B — down 16% from $25.7B a quarter earlier.
Sellers outnumbered buyers: 135 funds closed out of ULTA and 128 opened new positions — a net loss of 7 holders — while 405 trimmed existing stakes and 391 added.
The largest buyer was Diamant Asset Management, adding an estimated $936M. The largest seller was Marshall Wace, cutting an estimated $304M.
- 1,096 institutional investors held Ulta Beauty (ULTA) as of Q1 2026, down from 1,121 in Q4 2025.
- Funds reported $21.6B of Ulta Beauty stock for Q1 2026, down 16% quarter-over-quarter.
- 128 funds opened new Ulta Beauty positions in Q1 2026 and 135 closed out, a net change of -7 holders.
- The largest Ulta Beauty buyer in Q1 2026 was Diamant Asset Management, an estimated $936M added.
- The largest Ulta Beauty seller in Q1 2026 was Marshall Wace, an estimated $304M sold.
Based on aggregated 13F filings for Q1 2026.