Williams-Sonoma
947 hedge funds and large institutions have $20.3B invested in Williams-Sonoma in 2025 Q4 according to their latest regulatory filings, with 111 funds opening new positions, 328 increasing their positions, 362 reducing their positions, and 96 closing their positions.
16% more first-time investments, than exits
New positions opened: 111 | Existing positions closed: 96
2.7% more ownership
Funds ownership: 92.26% → 94.96% (+2.7%)
1% more funds holding
Funds holding: 942 → 947 (+5)
0% more call options, than puts
Call options by funds: $133M | Put options by funds: $133M
9% less repeat investments, than reductions
Existing positions increased: 328 | Existing positions reduced: 362
8% less capital invested
Capital invested by funds: $22B → $20.3B (-$1.7B)
19% less funds holding in top 10
Funds holding in top 10: 16 → 13 (-3)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Victory Capital Management
San Antonio,
Texas
|
+$96.8M |
| 2 |
Pacer Advisors
Malvern,
Pennsylvania
|
+$63M |
| 3 |
AAF
Andra AP-fonden
Goteborg,
Sweden
|
+$44.7M |
| 4 |
WorldQuant Millennium Advisors
New York
|
+$44.3M |
| 5 |
VOYA Investment Management
Atlanta,
Georgia
|
+$42.6M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
JP Morgan Chase
New York
|
-$139M |
| 2 |
D.E. Shaw & Co
New York
|
-$87.8M |
| 3 |
Vanguard Group
Malvern,
Pennsylvania
|
-$81.2M |
| 4 |
UBS Group
Zurich,
Switzerland
|
-$76M |
| 5 |
Royal Bank of Canada
Toronto,
Ontario, Canada
|
-$60.1M |
WSM Hedge Fund Activity: Q4 2025 in Review
947 of the 8,263 institutional investors tracked by Wall St. Rank reported a position in Williams-Sonoma (WSM) for Q4 2025, worth a combined $20.3B — down 7.7% from $22B a quarter earlier.
Buyers outnumbered sellers: 111 funds opened new WSM positions and 96 closed out — a net gain of 15 holders — while 328 added to existing stakes and 362 trimmed.
The largest buyer was Victory Capital Management, adding an estimated $96.8M. The largest seller was JP Morgan Chase, cutting an estimated $139M.
- 947 institutional investors held Williams-Sonoma (WSM) as of Q4 2025, up from 942 in Q3 2025.
- Funds reported $20.3B of Williams-Sonoma stock for Q4 2025, down 7.7% quarter-over-quarter.
- 111 funds opened new Williams-Sonoma positions in Q4 2025 and 96 closed out, a net change of +15 holders.
- The largest Williams-Sonoma buyer in Q4 2025 was Victory Capital Management, an estimated $96.8M added.
- The largest Williams-Sonoma seller in Q4 2025 was JP Morgan Chase, an estimated $139M sold.
Based on aggregated 13F filings for Q4 2025.