Williams-Sonoma
About: With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (154 stores) offers high-end cooking essentials, while Pottery Barn (180) provides casual home accessories. West Elm (119) is an emerging concept for young professionals, and Rejuvenation (11) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (44) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Employees: 19,600
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
17% more first-time investments, than exits
New positions opened: 125 | Existing positions closed: 107
0% more funds holding
Funds holding: 878 [Q4 2024] → 878 (+0) [Q1 2025]
3.44% less ownership
Funds ownership: 94.93% [Q4 2024] → 91.49% (-3.44%) [Q1 2025]
17% less call options, than puts
Call options by funds: $224M | Put options by funds: $271M
18% less capital invested
Capital invested by funds: $21.7B [Q4 2024] → $17.9B (-$3.8B) [Q1 2025]
22% less repeat investments, than reductions
Existing positions increased: 283 | Existing positions reduced: 363
22% less funds holding in top 10
Funds holding in top 10: 27 [Q4 2024] → 21 (-6) [Q1 2025]
Research analyst outlook
11 Wall Street Analysts provided 1 year price targets over the past 3 months
11 analyst ratings
UBS Michael Lasser | 4%upside $160 | Neutral Maintained | 23 May 2025 |
Telsey Advisory Group Cristina Fernandez | 40%upside $215 | Outperform Maintained | 22 May 2025 |
Barclays Seth Sigman | 8%upside $166 | Equal-Weight Upgraded | 19 May 2025 |
Goldman Sachs Kate McShane | 13%upside $174 | Neutral Maintained | 5 May 2025 |
Keybanc Bradley Thomas | 18%upside $181 | Overweight Upgraded | 25 Apr 2025 |
Financial journalist opinion
Based on 30 articles about WSM published over the past 30 days









