Williams-Sonoma
About: With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (154 stores) offers high-end cooking essentials, while Pottery Barn (180) provides casual home accessories. West Elm (119) is an emerging concept for young professionals, and Rejuvenation (11) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (44) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Employees: 19,600
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
35% more first-time investments, than exits
New positions opened: 119 | Existing positions closed: 88
16% more repeat investments, than reductions
Existing positions increased: 356 | Existing positions reduced: 308
4% more capital invested
Capital invested by funds: $17.9B [Q1] → $18.6B (+$708M) [Q2]
1% more funds holding
Funds holding: 887 [Q1] → 895 (+8) [Q2]
0.86% more ownership
Funds ownership: 91.68% [Q1] → 92.54% (+0.86%) [Q2]
14% less call options, than puts
Call options by funds: $109M | Put options by funds: $126M
19% less funds holding in top 10
Funds holding in top 10: 21 [Q1] → 17 (-4) [Q2]
Research analyst outlook
8 Wall Street Analysts provided 1 year price targets over the past 3 months
8 analyst ratings
Keybanc Bradley Thomas | 15%upside $230 | Overweight Maintained | 25 Aug 2025 |
Wells Fargo Zachary Fadem | 5%downside $190 | Equal-Weight Maintained | 25 Aug 2025 |
Citigroup Steven Zaccone | 1%upside $202 | Neutral Maintained | 22 Aug 2025 |
UBS Michael Lasser | 8%downside $184 | Neutral Maintained | 22 Aug 2025 |
Telsey Advisory Group Cristina Fernandez | 8%upside $215 | Outperform Maintained | 22 Aug 2025 |
Financial journalist opinion
Based on 28 articles about WSM published over the past 30 days









