WSM icon

Williams-Sonoma

199.59 USD
+1.63
0.82%
Updated Aug 26, 9:38 AM EDT
1 day
0.82%
5 days
-0.45%
1 month
6.04%
3 months
19.64%
6 months
0.64%
Year to date
6.42%
1 year
47.95%
5 years
303.38%
10 years
380.25%
 

About: With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (154 stores) offers high-end cooking essentials, while Pottery Barn (180) provides casual home accessories. West Elm (119) is an emerging concept for young professionals, and Rejuvenation (11) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (44) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.

Employees: 19,600

0
Funds holding %
of 7,429 funds
0
Analysts bullish %
of 8 analysts

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

35% more first-time investments, than exits

New positions opened: 119 | Existing positions closed: 88

16% more repeat investments, than reductions

Existing positions increased: 356 | Existing positions reduced: 308

4% more capital invested

Capital invested by funds: $17.9B [Q1] → $18.6B (+$708M) [Q2]

1% more funds holding

Funds holding: 887 [Q1] → 895 (+8) [Q2]

0.86% more ownership

Funds ownership: 91.68% [Q1] → 92.54% (+0.86%) [Q2]

14% less call options, than puts

Call options by funds: $109M | Put options by funds: $126M

19% less funds holding in top 10

Funds holding in top 10: 21 [Q1] → 17 (-4) [Q2]

Research analyst outlook

8 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$170
15%
downside
Avg. target
$201
1%
upside
High target
$230
15%
upside

8 analyst ratings

positive
50%
neutral
50%
negative
0%
Keybanc
Bradley Thomas
15%upside
$230
Overweight
Maintained
25 Aug 2025
Wells Fargo
Zachary Fadem
5%downside
$190
Equal-Weight
Maintained
25 Aug 2025
Citigroup
Steven Zaccone
1%upside
$202
Neutral
Maintained
22 Aug 2025
UBS
Michael Lasser
8%downside
$184
Neutral
Maintained
22 Aug 2025
Telsey Advisory Group
Cristina Fernandez
8%upside
$215
Outperform
Maintained
22 Aug 2025

Financial journalist opinion

Based on 28 articles about WSM published over the past 30 days

Negative
WSJ
15 hours ago
America's Most Popular Furniture Brands May Get More New Tariffs
Shares in Wayfair, RH and Williams-Sonoma fell Monday. The White House clarifies that the furniture import probe has been ongoing since March.
America's Most Popular Furniture Brands May Get More New Tariffs
Negative
The Street
18 hours ago
Trump reveals higher tariffs on furniture are coming
The new tariffs will be implemented by October.
Trump reveals higher tariffs on furniture are coming
Positive
Zacks Investment Research
19 hours ago
Williams-Sonoma Expands Rejuvenation Brand With Nashville Opening
WSM boosts its home furnishings push, with Rejuvenation debuting in Nashville, marking the 12th store opening.
Williams-Sonoma Expands Rejuvenation Brand With Nashville Opening
Positive
Zacks Investment Research
20 hours ago
Williams-Sonoma (WSM) Is Up 1.91% in One Week: What You Should Know
Does Williams-Sonoma (WSM) have what it takes to be a top stock pick for momentum investors? Let's find out.
Williams-Sonoma (WSM) Is Up 1.91% in One Week: What You Should Know
Positive
CNBC Television
21 hours ago
UBS' Michael Lasser says these furniture stocks are the most insulated from tariffs
Michael Lasser, UBS equity research analyst, joins 'Money Movers' to discuss the impact of tariffs on furniture stocks and names that will do well in this environment.
UBS' Michael Lasser says these furniture stocks are the most insulated from tariffs
Negative
CNBC Television
22 hours ago
Furniture industry prepares for tariffs after President's Trump Social post
CNBC's Megan Cassella reports on the latest news regarding the White House.
Furniture industry prepares for tariffs after President's Trump Social post
Negative
Investors Business Daily
23 hours ago
RH, Wayfair Sell Off On Trump Furniture Tariffs. These Stocks Climb.
Trump announces upcoming furniture tariffs. RH, Wayfair, Williams-Sonoma tumble.
RH, Wayfair Sell Off On Trump Furniture Tariffs. These Stocks Climb.
Negative
Investopedia
23 hours ago
Furniture Retailer Stocks Shaken Up by Trump Plan for Tariffs
Shares of some big furniture retailers slumped Monday after President Donald Trump announced that he will soon be slapping tariffs on imported furniture.
Furniture Retailer Stocks Shaken Up by Trump Plan for Tariffs
Positive
Zacks Investment Research
23 hours ago
These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar
Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.
These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar
Negative
New York Post
3 days ago
Trump says he will place tariffs on furniture — causing shares of Wayfair, Williams-Sonoma to plunge
"This will bring the Furniture Business back to North Carolina, South Carolina, Michigan, and States all across the Union," Trump vowed.
Trump says he will place tariffs on furniture — causing shares of Wayfair, Williams-Sonoma to plunge
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