Vanguard Consumer Discretionary ETF
538 hedge funds and large institutions have $2.95B invested in Vanguard Consumer Discretionary ETF in 2025 Q3 according to their latest regulatory filings, with 59 funds opening new positions, 137 increasing their positions, 189 reducing their positions, and 24 closing their positions.
349% more call options, than puts
Call options by funds: $34.8M | Put options by funds: $7.76M
146% more first-time investments, than exits
New positions opened: 59 | Existing positions closed: 24
9% more funds holding in top 10
Funds holding in top 10: 11 → 12 (+1)
6% more capital invested
Capital invested by funds: $2.78B → $2.95B (+$168M)
5% more funds holding
Funds holding: 514 → 538 (+24)
6.62% less ownership
Funds ownership: 52.07% → 45.44% (-6.6%)
28% less repeat investments, than reductions
Existing positions increased: 137 | Existing positions reduced: 189
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Mercer Global Advisors
Denver,
Colorado
|
+$21M |
| 2 |
Lido Advisors
Los Angeles,
California
|
+$12.7M |
| 3 |
LPL Financial
San Diego,
California
|
+$11.8M |
| 4 |
EAM
Empirical Asset Management
Wellesley,
Massachusetts
|
+$7.49M |
| 5 |
KC
Kinloch Capital
Glen Allen,
Virginia
|
+$5.63M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Ameriprise
Minneapolis,
Minnesota
|
-$27M |
| 2 |
BCMIO
Beacon Capital Management Inc (Ohio)
Dayton,
Ohio
|
-$16.7M |
| 3 |
BNP Paribas Financial Markets
Paris,
France
|
-$10.2M |
| 4 |
Wells Fargo
San Francisco,
California
|
-$10M |
| 5 |
Morgan Stanley
New York
|
-$8.01M |
VCR Hedge Fund Activity: Q3 2025 in Review
538 of the 7,620 institutional investors tracked by Wall St. Rank reported a position in Vanguard Consumer Discretionary ETF (VCR) for Q3 2025, worth a combined $2.95B — up 6% from $2.78B a quarter earlier.
Buyers outnumbered sellers: 59 funds opened new VCR positions and 24 closed out — a net gain of 35 holders — while 137 added to existing stakes and 189 trimmed.
The largest buyer was Mercer Global Advisors, adding an estimated $21M. The largest seller was Ameriprise, cutting an estimated $27M.
- 538 institutional investors held Vanguard Consumer Discretionary ETF (VCR) as of Q3 2025, up from 514 in Q2 2025.
- Funds reported $2.95B of Vanguard Consumer Discretionary ETF stock for Q3 2025, up 6% quarter-over-quarter.
- 59 funds opened new Vanguard Consumer Discretionary ETF positions in Q3 2025 and 24 closed out, a net change of +35 holders.
- The largest Vanguard Consumer Discretionary ETF buyer in Q3 2025 was Mercer Global Advisors, an estimated $21M added.
- The largest Vanguard Consumer Discretionary ETF seller in Q3 2025 was Ameriprise, an estimated $27M sold.
Based on aggregated 13F filings for Q3 2025.