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Vanguard Consumer Discretionary ETF
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Overview Fund Activity

505 hedge funds and large institutions have $2.78B invested in Vanguard Consumer Discretionary ETF in 2025 Q2 according to their latest regulatory filings, with 46 funds opening new positions, 142 increasing their positions, 185 reducing their positions, and 28 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
505
Holders Change
+9
Holders Change %
+1.81%
% of All Funds
6.77%
Holding in Top 10
10
Holding in Top 10 Change
+3
Holding in Top 10 Change %
+42.86%
% of All Funds
0.13%
New
46
Increased
142
Reduced
185
Closed
28
Calls
$16.1M
Puts
$7.95M
Net Calls
+$8.15M
Net Calls Change
+$837K

Top Buyers

1
BCMIO
Beacon Capital Management Inc (Ohio)
Ohio
$124M
2
PCH
PGIM Custom Harvest
New Jersey
$133M
3
LPL Financial
LPL Financial
California
$79.7M
4
Wells Fargo
Wells Fargo
California
$140M
5
AOI
Auto-Owners Insurance
Michigan
$29.2M

Top Sellers

1
UBS Group
UBS Group
Switzerland
$128M
2
JPMorgan Chase & Co
JPMorgan Chase & Co
New York
$174M
3
Envestnet Asset Management
Envestnet Asset Management
Illinois
$69.8M
4
CAPTRUST Financial Advisors
CAPTRUST Financial Advisors
North Carolina
$1.09M
5
Truist Financial
Truist Financial
North Carolina
$11.6M
Name Holding Trade Value Shares
Change 		Shares
Change %
MML Investors Services
51
MML Investors Services
Massachusetts
$7.21M -$112K -309 -2%
FFL
52
Financial Freedom LLC
Ohio
$7.02M -$201K -554 -3%
RB
53
Richmond Brothers
Michigan
$6.87M +$2.78M +7,684 +68%
PA
54
PFG Advisors
Arizona
$6.45M +$963K +2,659 +18%
AF
55
Apollon Financial
South Carolina
$5.9M -$121K -333 -2%
BF
56
Bonfire Financial
Colorado
$5.82M +$216K +597 +4%
PNC
57
Park National Corp
Ohio
$5.68M -$507K -1,399 -8%
AWM
58
AE Wealth Management
Kansas
$5.61M +$590K +1,628 +12%
AC
59
AlphaCore Capital
California
$5.43M +$5.4M +14,892 +16,923%
Envestnet Portfolio Solutions
60
Envestnet Portfolio Solutions
Illinois
$5.32M +$1.38M +3,812 +35%
SL
61
Salomon & Ludwin
Virginia
$5.14M -$130K -354 -2%
CIA
62
Concurrent Investment Advisors
Florida
$5.11M -$120K -331 -2%
HI
63
Harper Investing
California
$5.09M -$556K -1,535 -10%
ETC
64
Exchange Traded Concepts
Oklahoma
$5.06M +$2.3M +6,338 +83%
MFG
65
Merit Financial Group
Georgia
$5.05M -$7.61K -21 -0.2%
PAG
66
Private Advisor Group
New Jersey
$4.87M -$430K -1,186 -8%
CFP
67
Curran Financial Partners
South Carolina
$4.65M +$4.65M +12,828 New
HighTower Advisors
68
HighTower Advisors
Illinois
$4.52M +$350K +965 +8%
AFS
69
Axiom Financial Strategies
Indiana
$4.52M -$154K -424 -3%
ACA
70
Atlas Capital Advisors
Wyoming
$4.45M -$1.79M -4,950 -29%
TSWM
71
Triangle Securities Wealth Management
North Carolina
$4.44M -$201K -556 -4%
Goldman Sachs
72
Goldman Sachs
New York
$4.09M -$3.61M -9,965 -47%
Creative Planning
73
Creative Planning
Kansas
$3.9M -$21.4K -59 -0.5%
TFA
74
Tranquilli Financial Advisor
New Jersey
$3.86M +$1.04M +2,876 +37%
AWM
75
Axxcess Wealth Management
California
$3.86M -$1.16M -3,203 -23%
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