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Vanguard Consumer Discretionary ETF

514 hedge funds and large institutions have $2.78B invested in Vanguard Consumer Discretionary ETF in 2025 Q2 according to their latest regulatory filings, with 45 funds opening new positions, 144 increasing their positions, 187 reducing their positions, and 30 closing their positions.

New
Increased
Maintained
Reduced
Closed

103% more call options, than puts

Call options by funds: $16.1M | Put options by funds: $7.95M

57% more funds holding in top 10

Funds holding in top 10: 711 (+4)

50% more first-time investments, than exits

New positions opened: 45 | Existing positions closed: 30

15% more capital invested

Capital invested by funds: $2.42B → $2.78B (+$365M)

8.79% more ownership

Funds ownership: 43.27%52.07% (+8.8%)

2% more funds holding

Funds holding: 505514 (+9)

23% less repeat investments, than reductions

Existing positions increased: 144 | Existing positions reduced: 187

Holders
514
Holders Change
+9
Holders Change %
+1.78%
% of All Funds
6.77%
Holding in Top 10
11
Holding in Top 10 Change
+4
Holding in Top 10 Change %
+57.14%
% of All Funds
0.14%
New
45
Increased
144
Reduced
187
Closed
30
Calls
$16.1M
Puts
$7.95M
Net Calls
+$8.15M
Net Calls Change
+$837K
Name Holding Trade Value Shares
Change
Change in
Stake
Corient Private Wealth
51
Corient Private Wealth
Florida
$7.15M +$91.3K +269 +1%
FFL
52
Financial Freedom LLC
Ohio
$7.02M -$188K -554 -3%
RB
53
Richmond Brothers
Michigan
$6.87M +$2.61M +7,684 +68%
PA
54
PFG Advisors
Arizona
$6.45M +$902K +2,659 +18%
AF
55
Apollon Financial
South Carolina
$5.9M -$113K -333 -2%
BF
56
Bonfire Financial
Colorado
$5.82M +$203K +597 +4%
PNC
57
Park National Corp
Ohio
$5.68M -$475K -1,399 -8%
AWM
58
AE Wealth Management
Kansas
$5.61M +$552K +1,628 +12%
AC
59
AlphaCore Capital
California
$5.43M +$5.05M +14,892 +16,923%
Envestnet Portfolio Solutions
60
Envestnet Portfolio Solutions
Illinois
$5.32M +$1.29M +3,812 +35%
SL
61
Salomon & Ludwin
Virginia
$5.14M -$120K -354 -2%
CIA
62
Concurrent Investment Advisors
Florida
$5.11M -$112K -331 -2%
HI
63
Harper Investing
California
$5.09M -$521K -1,535 -10%
ETC
64
Exchange Traded Concepts
Oklahoma
$5.06M +$2.15M +6,338 +83%
MFG
65
Merit Financial Group
Georgia
$5.05M -$7.13K -21 -0.2%
PAG
66
Private Advisor Group
New Jersey
$4.87M -$402K -1,186 -8%
CFP
67
Curran Financial Partners
South Carolina
$4.65M +$4.35M +12,828 New
HighTower Advisors
68
HighTower Advisors
Illinois
$4.52M +$327K +965 +8%
AFS
69
Axiom Financial Strategies
Indiana
$4.52M -$144K -424 -3%
ACA
70
Atlas Capital Advisors
Wyoming
$4.45M -$1.68M -4,950 -29%
TSWM
71
Triangle Securities Wealth Management
North Carolina
$4.44M -$189K -556 -4%
Goldman Sachs
72
Goldman Sachs
New York
$4.09M -$3.38M -9,965 -47%
WSFG
73
Wall Street Financial Group
Illinois
$3.9M -$2.45M -7,209 -40%
Creative Planning
74
Creative Planning
Kansas
$3.9M -$20K -59 -0.5%
TFA
75
Tranquilli Financial Advisor
New Jersey
$3.86M +$976K +2,876 +37%

VCR Hedge Fund Activity: Q2 2025 in Review

514 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Vanguard Consumer Discretionary ETF (VCR) for Q2 2025, worth a combined $2.78B — up 15% from $2.42B a quarter earlier.

Buyers outnumbered sellers: 45 funds opened new VCR positions and 30 closed out — a net gain of 15 holders — while 144 added to existing stakes and 187 trimmed.

The largest buyer was Proficio Capital Partners, opening a new position worth an estimated $285M. The largest seller was UBS Group, cutting an estimated $16.1M.

  • 514 institutional investors held Vanguard Consumer Discretionary ETF (VCR) as of Q2 2025, up from 505 in Q1 2025.
  • Funds reported $2.78B of Vanguard Consumer Discretionary ETF stock for Q2 2025, up 15% quarter-over-quarter.
  • 45 funds opened new Vanguard Consumer Discretionary ETF positions in Q2 2025 and 30 closed out, a net change of +15 holders.
  • The largest Vanguard Consumer Discretionary ETF buyer in Q2 2025 was Proficio Capital Partners, an estimated $285M added.
  • The largest Vanguard Consumer Discretionary ETF seller in Q2 2025 was UBS Group, an estimated $16.1M sold.

Based on aggregated 13F filings for Q2 2025.