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Vanguard Consumer Discretionary ETF
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Overview Fund Activity

361 hedge funds and large institutions have $2.27B invested in Vanguard Consumer Discretionary ETF in 2021 Q1 according to their latest regulatory filings, with 43 funds opening new positions, 133 increasing their positions, 99 reducing their positions, and 29 closing their positions.

Holders
361
Holders Change
+11
Holders Change %
+3.14%
% of All Funds
6.36%
Holding in Top 10
19
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.33%
New
43
Increased
133
Reduced
99
Closed
29
Calls
$7.94M
Puts
$6.07M
Net Calls
+$1.87M
Net Calls Change
-$969K

Top Buyers

1
Morgan Stanley
1
Morgan Stanley
New York
$125M
2
SWM
2
Spire Wealth Management
Virginia
$22.1M
3
Northwestern Mutual Wealth Management
3
Northwestern Mutual Wealth Management
Wisconsin
$29.5M
4
MML Investors Services
4
MML Investors Services
Massachusetts
$23M
5
Vanguard Group
5
Vanguard Group
Pennsylvania
$18.6M

Top Sellers

1
PCA
1
Personal Capital Advisors
California
$1.46M
2
KWM
2
Kingsview Wealth Management
Oregon
$7.29M
3
Cambridge Investment Research Advisors
3
Cambridge Investment Research Advisors
Iowa
$0
4
TC
4
TAP Consulting
Missouri
$1.15M
5
UBS Group
5
UBS Group
Switzerland
$171M
Name Market Value Shares Shares
Change 		Shares
Change %
PA
51
PFG Advisors
Arizona
$6.27M 21,232 +3,602 +20%
Rockefeller Capital Management
52
Rockefeller Capital Management
New York
$6.12M 20,704 +3,161 +18%
AIM
53
AMI Investment Management
Indiana
$6.03M 20,423 -8,861 -30%
SL
54
Salomon & Ludwin
Virginia
$5.63M 19,054 +42 +0.2%
Cetera Investment Advisers
55
Cetera Investment Advisers
Illinois
$5.48M 18,538 -1,570 -8%
CWA
56
Clarity Wealth Advisors
California
$5.39M 18,240 +402 +2%
NFG
57
Next Financial Group
Texas
$5.34M 18,076 +1,141 +7%
AFS
58
Axiom Financial Strategies
Indiana
$5.25M 17,781 -693 -4%
TSWM
59
Triangle Securities Wealth Management
North Carolina
$5.11M 17,293 -558 -3%
CFP
60
Curran Financial Partners
South Carolina
$4.98M 16,867 +1,682 +11%
TC
61
Tatro Capital
Kentucky
$4.81M 16,285 -1,881 -10%
KAS
62
Kestra Advisory Services
Texas
$4.51M 15,267 +1,520 +11%
TW
63
Transform Wealth
Colorado
$4.5M 15,217 +10,965 +258%
PWM
64
Praetorian Wealth Management
California
$4.49M 15,198 +1,657 +12%
JSMC
65
Jess S. Morgan & Co
California
$4.31M 14,584 -313 -2%
TFA
66
Tranquilli Financial Advisor
New Jersey
$4.27M 14,439 -104 -0.7%
MAP
67
Milestone Advisory Partners
North Carolina
$4.18M 14,139 +5,253 +59%
ECM
68
Exchange Capital Management
Michigan
$4.1M 13,877 +661 +5%
UCFA
69
United Capital Financial Advisors
Texas
$3.53M 11,937 +9,756 +447%
NEWAS
70
N.E.W. Advisory Services
Wisconsin
$3.51M 11,786 -1,069 -8%
BF
71
BOK Financial
Oklahoma
$3.38M 11,432 +170 +2%
CC
72
Callan Capital
California
$3.33M 11,277 +1,434 +15%
Kovitz Investment Group Partners
73
Kovitz Investment Group Partners
Illinois
$3.33M 11,265 -1,348 -11%
DI
74
DAGCO Inc
Ohio
$3.28M 11,099 +481 +5%
DY
75
Dowling & Yahnke
California
$3.09M 10,455 +101 +1%
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