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Vanguard Consumer Discretionary ETF

514 hedge funds and large institutions have $2.78B invested in Vanguard Consumer Discretionary ETF in 2025 Q2 according to their latest regulatory filings, with 45 funds opening new positions, 144 increasing their positions, 187 reducing their positions, and 30 closing their positions.

New
Increased
Maintained
Reduced
Closed

103% more call options, than puts

Call options by funds: $16.1M | Put options by funds: $7.95M

57% more funds holding in top 10

Funds holding in top 10: 711 (+4)

50% more first-time investments, than exits

New positions opened: 45 | Existing positions closed: 30

15% more capital invested

Capital invested by funds: $2.42B → $2.78B (+$365M)

8.79% more ownership

Funds ownership: 43.27%52.07% (+8.8%)

2% more funds holding

Funds holding: 505514 (+9)

23% less repeat investments, than reductions

Existing positions increased: 144 | Existing positions reduced: 187

Holders
514
Holders Change
+9
Holders Change %
+1.78%
% of All Funds
6.77%
Holding in Top 10
11
Holding in Top 10 Change
+4
Holding in Top 10 Change %
+57.14%
% of All Funds
0.14%
New
45
Increased
144
Reduced
187
Closed
30
Calls
$16.1M
Puts
$7.95M
Net Calls
+$8.15M
Net Calls Change
+$837K
Name Holding Trade Value Shares
Change
Change in
Stake
Commonwealth Equity Services
26
Commonwealth Equity Services
Massachusetts
$16.5M -$1.58M -4,647 -9%
Lido Advisors
27
Lido Advisors
California
$15.8M -$1.07M -3,144 -7%
SWP
28
Stratos Wealth Partners
Ohio
$14.9M -$782K -2,304 -5%
Empower Advisory Group
29
Empower Advisory Group
Colorado
$14.8M +$4.65M +13,692 +50%
AFC
30
Adaptive Financial Consulting
Ohio
$12.7M -$39K -115 -0.3%
TCOO
31
Trust Company of Oklahoma
Oklahoma
$12M -$130K -382 -1%
Mariner
32
Mariner
Kansas
$11.8M -$441K -1,300 -4%
Cambridge Investment Research Advisors
33
Cambridge Investment Research Advisors
Iowa
$11.7M -$843K -2,484 -7%
Truist Financial
34
Truist Financial
North Carolina
$11.6M -$8.72M -25,702 -45%
GC
35
Grimes & Company
Massachusetts
$11M +$626K +1,846 +6%
MPWT
36
MassMutual Private Wealth & Trust
Connecticut
$10.8M +$250K +736 +3%
HPC
37
Hobart Private Capital
North Carolina
$10.7M -$739K -2,178 -7%
SFCL
38
Strengthening Families & Communities LLC
Massachusetts
$10.6M -$200K -590 -2%
BNP Paribas Financial Markets
39
BNP Paribas Financial Markets
France
$10.2M -$1.88M -5,550 -17%
ECM
40
Exchange Capital Management
Michigan
$9.95M +$590K +1,739 +7%
AWS
41
Atria Wealth Solutions
New York
$9.18M +$1.8M +5,295 +27%
HIIFS
42
Harel Insurance Investments & Financial Services
Israel
$9.17M
B
43
Bailard
California
$8.97M -$250K -738 -3%
GCM
44
Gibraltar Capital Management
Oklahoma
$8.76M
AssetMark Inc
45
AssetMark Inc
California
$8.26M +$3.31M +9,768 +75%
PL
46
Polianta Ltd
Jersey
$8.01M +$7.5M +22,100 New
WIM
47
Westside Investment Management
California
$7.91M +$100K +295 +1%
FGWP
48
Founders Grove Wealth Partners
Virginia
$7.8M +$182K +536 +3%
ACM
49
Anfield Capital Management
California
$7.26M -$83.8K -247 -1%
MML Investors Services
50
MML Investors Services
Massachusetts
$7.21M -$105K -309 -2%

VCR Hedge Fund Activity: Q2 2025 in Review

514 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Vanguard Consumer Discretionary ETF (VCR) for Q2 2025, worth a combined $2.78B — up 15% from $2.42B a quarter earlier.

Buyers outnumbered sellers: 45 funds opened new VCR positions and 30 closed out — a net gain of 15 holders — while 144 added to existing stakes and 187 trimmed.

The largest buyer was Proficio Capital Partners, opening a new position worth an estimated $285M. The largest seller was UBS Group, cutting an estimated $16.1M.

  • 514 institutional investors held Vanguard Consumer Discretionary ETF (VCR) as of Q2 2025, up from 505 in Q1 2025.
  • Funds reported $2.78B of Vanguard Consumer Discretionary ETF stock for Q2 2025, up 15% quarter-over-quarter.
  • 45 funds opened new Vanguard Consumer Discretionary ETF positions in Q2 2025 and 30 closed out, a net change of +15 holders.
  • The largest Vanguard Consumer Discretionary ETF buyer in Q2 2025 was Proficio Capital Partners, an estimated $285M added.
  • The largest Vanguard Consumer Discretionary ETF seller in Q2 2025 was UBS Group, an estimated $16.1M sold.

Based on aggregated 13F filings for Q2 2025.