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Ulta Beauty

1,089 hedge funds and large institutions have $23B invested in Ulta Beauty in 2026 Q1 according to their latest regulatory filings, with 127 funds opening new positions, 389 increasing their positions, 403 reducing their positions, and 132 closing their positions.

New
Increased
Maintained
Reduced
Closed

27% more call options, than puts

Call options by funds: $952M | Put options by funds: $750M

1.17% more ownership

Funds ownership: 96.54%97.7% (+1.2%)

3% less repeat investments, than reductions

Existing positions increased: 389 | Existing positions reduced: 403

4% less first-time investments, than exits

New positions opened: 127 | Existing positions closed: 132

3% less funds holding

Funds holding: 1,1181,089 (-29)

11% less capital invested

Capital invested by funds: $25.7B → $23B (-$2.72B)

50% less funds holding in top 10

Funds holding in top 10: 147 (-7)

Holders
1,089
Holders Change
-29
Holders Change %
-2.59%
% of All Funds
13.41%
Holding in Top 10
7
Holding in Top 10 Change
-7
Holding in Top 10 Change %
-50%
% of All Funds
0.09%
New
127
Increased
389
Reduced
403
Closed
132
Calls
$952M
Puts
$750M
Net Calls
+$202M
Net Calls Change
+$399M
Name Holding Trade Value Shares
Change
Change in
Stake
TA
1151
TrueWealth Advisors
Alabama
-$480K -793 Closed
IFU
1152
iSAM Funds (UK)
United Kingdom
-$476K -787 Closed
TL
1153
Tradewinds LLC
North Carolina
-$476K -786 Closed
BCI
1154
Brinker Capital Investments
Pennsylvania
-$452K -746 Closed
RSWM
1155
Robertson Stephens Wealth Management
California
-$448K -740 Closed
BT
1156
Banque Transatlantique
France
-$435K -718 Closed
MAM
1157
Martingale Asset Management
Massachusetts
-$432K -714 Closed
AFCM
1158
Applied Finance Capital Management
Puerto Rico
-$412K -681 Closed
IA
1159
IFG Advisory
Georgia
-$390K -645 Closed
ICP
1160
Interchange Capital Partners
Pennsylvania
-$373K -616 Closed
VF
1161
Virtu Financial
New York
-$353K -585 Closed
TIA
1162
Traphagen Investment Advisors
New Jersey
-$351K -580 Closed
WFI
1163
West Family Investments
California
-$327K -540 Closed
WH
1164
Wallace Hart
Kentucky
-$318K -526 Closed
BCM
1165
Bayesian Capital Management
New York
-$293K -484 Closed
PFGIA
1166
Patriot Financial Group Insurance Agency
Massachusetts
-$276K -457 Closed
PFS
1167
Prospera Financial Services
Texas
-$273K -451 Closed
WFA
1168
Wellspring Financial Advisors
Ohio
-$269K -444 Closed
CC
1169
Courier Capital
New York
-$267K -441 Closed
ACM
1170
Alta Capital Management
Utah
-$261K -431 Closed
XWL
1171
XXI Wealth LLC
Illinois
-$243K -401 Closed
HH
1172
Hilltop Holdings
Texas
-$234K -387 Closed
WANY
1173
Wealthspire Advisors (New York)
New York
-$233K -385 Closed
MCM
1174
Marathon Capital Management
Maryland
-$231K -381 Closed
TCM
1175
Traynor Capital Management
Pennsylvania
-$230K -380 Closed