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Ulta Beauty

1,089 hedge funds and large institutions have $23B invested in Ulta Beauty in 2026 Q1 according to their latest regulatory filings, with 127 funds opening new positions, 389 increasing their positions, 403 reducing their positions, and 132 closing their positions.

New
Increased
Maintained
Reduced
Closed

27% more call options, than puts

Call options by funds: $952M | Put options by funds: $750M

1.17% more ownership

Funds ownership: 96.54%97.7% (+1.2%)

3% less repeat investments, than reductions

Existing positions increased: 389 | Existing positions reduced: 403

4% less first-time investments, than exits

New positions opened: 127 | Existing positions closed: 132

3% less funds holding

Funds holding: 1,1181,089 (-29)

11% less capital invested

Capital invested by funds: $25.7B → $23B (-$2.72B)

50% less funds holding in top 10

Funds holding in top 10: 147 (-7)

Holders
1,089
Holders Change
-29
Holders Change %
-2.59%
% of All Funds
13.41%
Holding in Top 10
7
Holding in Top 10 Change
-7
Holding in Top 10 Change %
-50%
% of All Funds
0.09%
New
127
Increased
389
Reduced
403
Closed
132
Calls
$952M
Puts
$750M
Net Calls
+$202M
Net Calls Change
+$399M
Name Holding Trade Value Shares
Change
Change in
Stake
RF
951
Rossby Financial
Florida
$20.9K +$21K +33 +550%
HWA
952
HHM Wealth Advisors
Tennessee
$19.9K
FFO
953
Fortitude Family Office
Arizona
$18.8K +$12.1K +19 +112%
CT
954
Colonial Trust
South Carolina
$18.3K
MCM
955
MV Capital Management
Maryland
$17.8K
PG
956
Proffitt & Goodson
Tennessee
$17.3K
MCM
957
Manchester Capital Management
Vermont
$17.3K +$3.82K +6 +22%
FMII
958
Farmers & Merchants Investments Inc
Nebraska
$17.2K -$1.27K -2 -6%
LC
959
Lavaca Capital
Texas
$17.2K
SR
960
Swiss Re
Switzerland
$17.2K
WAG
961
Wilkerson Advisory Group
Missouri
$16.7K -$1.27K -2 -6%
RBI
962
Raiffeisen Bank International
Austria
$16.3K
BDPWM
963
Barnes Dennig Private Wealth Management
Ohio
$16.2K -$636 -1 -3%
OCWP
964
Owl Creek Wealth Partners
Colorado
$15.7K +$19.1K +30 New
LI
965
LRI Investments
Florida
$15.7K
BCWM
966
Bartlett & Co Wealth Management
Ohio
$15.5K -$35K -55 -65%
1CP
967
1015 Capital Partners
Pennsylvania
$14.6K -$1.27K -2 -7%
AP
968
Atwood & Palmer
Missouri
$14.6K
PWA
969
Physician Wealth Advisors
Utah
$14.1K -$3.18K -5 -16%
PMFA
970
Plante Moran Financial Advisors
Michigan
$14.1K
CAL
971
Capital Advisors Ltd
Ohio
$14K -$5.09K -8 -23%
SFG
972
Strive Financial Group
Indiana
$14K +$5.72K +9 +50%
SL
973
Salomon & Ludwin
Virginia
$14K
TPWA
974
Twin Peaks Wealth Advisors
California
$13.6K +$16.5K +26 New
AF
975
Alerus Financial
North Dakota
$13.1K