We are live on ! Find out more
ULTA icon

Ulta Beauty

1,017 hedge funds and large institutions have $19.4B invested in Ulta Beauty in 2026 Q2 according to their latest regulatory filings, with 105 funds opening new positions, 322 increasing their positions, 444 reducing their positions, and 163 closing their positions.

New
Increased
Maintained
Reduced
Closed

29% more call options, than puts

Call options by funds: $977M | Put options by funds: $756M

2.04% more ownership

Funds ownership: 97.72%99.76% (+2%)

7% less funds holding

Funds holding: 1,0931,017 (-76)

16% less capital invested

Capital invested by funds: $23B → $19.4B (-$3.65B)

27% less repeat investments, than reductions

Existing positions increased: 322 | Existing positions reduced: 444

36% less first-time investments, than exits

New positions opened: 105 | Existing positions closed: 163

43% less funds holding in top 10

Funds holding in top 10: 74 (-3)

Holders
1,017
Holders Change
-76
Holders Change %
-6.95%
% of All Funds
12.28%
Holding in Top 10
4
Holding in Top 10 Change
-3
Holding in Top 10 Change %
-42.86%
% of All Funds
0.05%
New
105
Increased
322
Reduced
444
Closed
163
Calls
$977M
Puts
$756M
Net Calls
+$221M
Net Calls Change
+$19.2M

ULTA Hedge Fund Activity: Q2 2026 in Review

1,017 of the 8,279 institutional investors tracked by Wall St. Rank reported a position in Ulta Beauty (ULTA) for Q2 2026, worth a combined $19.4B — down 16% from $23B a quarter earlier.

Sellers outnumbered buyers: 163 funds closed out of ULTA and 105 opened new positions — a net loss of 58 holders — while 444 trimmed existing stakes and 322 added.

The largest buyer was Sanders Capital, adding an estimated $281M. The largest seller was Diamant Asset Management, cutting an estimated $747M.

  • 1,017 institutional investors held Ulta Beauty (ULTA) as of Q2 2026, down from 1,093 in Q1 2026.
  • Funds reported $19.4B of Ulta Beauty stock for Q2 2026, down 16% quarter-over-quarter.
  • 105 funds opened new Ulta Beauty positions in Q2 2026 and 163 closed out, a net change of -58 holders.
  • The largest Ulta Beauty buyer in Q2 2026 was Sanders Capital, an estimated $281M added.
  • The largest Ulta Beauty seller in Q2 2026 was Diamant Asset Management, an estimated $747M sold.

Based on aggregated 13F filings for Q2 2026.