Innovator Equity Managed Floor ETF
SFLR
122 hedge funds and large institutions have $546M invested in Innovator Equity Managed Floor ETF in 2025 Q1 according to their latest regulatory filings, with 23 funds opening new positions, 66 increasing their positions, 26 reducing their positions, and 12 closing their positions.
154% more repeat investments, than reductions
Existing positions increased: 66 | Existing positions reduced: 26
100% more funds holding in top 10
Funds holding in top 10: 6 → 12 (+6)
92% more first-time investments, than exits
New positions opened: 23 | Existing positions closed: 12
19% more capital invested
Capital invested by funds: $461M → $546M (+$85.3M)
7% more funds holding
Funds holding: 114 → 122 (+8)
0.91% more ownership
Funds ownership: 74.61% → 75.52% (+0.91%)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
KWM
Kingsview Wealth Management
Grants Pass,
Oregon
|
+$39.6M |
| 2 |
LPL Financial
San Diego,
California
|
+$9.21M |
| 3 |
Osaic Holdings
Scottsdale,
Arizona
|
+$8.24M |
| 4 |
Commonwealth Equity Services
Waltham,
Massachusetts
|
+$7.84M |
| 5 |
AWA
Authentikos Wealth Advisory
Morgan Hill,
California
|
+$6.19M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
GLA
Good Life Advisors
Reading,
Pennsylvania
|
-$8.23M |
| 2 |
AA
Armis Advisers
Atlanta,
Georgia
|
-$5.26M |
| 3 |
WWA
WCG Wealth Advisors
Las Vegas,
Nevada
|
-$4.8M |
| 4 |
Truist Financial
Charlotte,
North Carolina
|
-$3.47M |
| 5 |
CAM
Concorde Asset Management
Ann Arbor,
Michigan
|
-$2.85M |
| Name | Holding | Trade Value |
Shares Change |
Change in Stake |
|
|---|---|---|---|---|---|
|
CAM
126
Concorde Asset Management
Ann Arbor,
Michigan
| – | -$2.85M | -87,330 | Closed |
|
|
FD
127
Financial Designs
Claremont,
California
| – | -$2.37M | -72,563 | Closed |
|
128
Thrivent Financial for Lutherans
Minneapolis,
Minnesota
| – | -$757K | -23,180 | Closed |
|
|
USCWA
129
U.S. Capital Wealth Advisors
Austin,
Texas
| – | -$404K | -12,375 | Closed |
|
|
APWA
130
Atlas Private Wealth Advisors
Matawan,
New Jersey
| – | -$224K | -6,860 | Closed |
|
|
CAS
131
Coppell Advisory Solutions
Coppell,
Texas
| – | -$28.9K | -881 | Closed |
|
|
MRP
132
Measured Risk Portfolios
San Diego,
California
| – | -$12.6K | -386 | Closed |
|
133
Fidelity Investments
Boston,
Massachusetts
| – | -$261 | -8 | Closed |
|
134
Morgan Stanley
New York
| – | -$40 | -1 | Closed |
|
SFLR Hedge Fund Activity: Q1 2025 in Review
122 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Innovator Equity Managed Floor ETF (SFLR) for Q1 2025, worth a combined $546M — up 19% from $461M a quarter earlier.
Buyers outnumbered sellers: 23 funds opened new SFLR positions and 12 closed out — a net gain of 11 holders — while 66 added to existing stakes and 26 trimmed.
The largest buyer was Kingsview Wealth Management, adding an estimated $39.6M. The largest seller was Good Life Advisors, exiting entirely with an estimated $8.23M sold.
- 122 institutional investors held Innovator Equity Managed Floor ETF (SFLR) as of Q1 2025, up from 114 in Q4 2024.
- Funds reported $546M of Innovator Equity Managed Floor ETF stock for Q1 2025, up 19% quarter-over-quarter.
- 23 funds opened new Innovator Equity Managed Floor ETF positions in Q1 2025 and 12 closed out, a net change of +11 holders.
- The largest Innovator Equity Managed Floor ETF buyer in Q1 2025 was Kingsview Wealth Management, an estimated $39.6M added.
- The largest Innovator Equity Managed Floor ETF seller in Q1 2025 was Good Life Advisors, an estimated $8.23M sold.
Based on aggregated 13F filings for Q1 2025.