Innovator Equity Managed Floor ETF

SFLR

Market cap $990M

Overview Fund Activity

35.61 USD

+0.01

0.03%

At close Updated Sep 12, 4:00 PM EDT

1 day

0.03%

5 days

0.82%

1 month

1.98%

3 months

7.84%

6 months

13.59%

Year to date

9.33%

1 year

14.43%

5 years

58.06%

10 years

58.06%

0

Funds holding %

of 7,462 funds

–

Analysts bullish %

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

190% more first-time investments, than exits

New positions opened: 29 | Existing positions closed: 10

18% more capital invested

Capital invested by funds: $545M [Q1] → $644M (+$98.4M) [Q2]

15% more repeat investments, than reductions

Existing positions increased: 53 | Existing positions reduced: 46

15% more funds holding

Funds holding: 121 [Q1] → 139 (+18) [Q2]

0.3% less ownership

Funds ownership: 75.39% [Q1] → 75.09% (-0.3%) [Q2]

17% less funds holding in top 10

Funds holding in top 10: 12 [Q1] → 10 (-2) [Q2]

See Fund Rankings

Financial journalist opinion

Market Predictions & ETF Ideas for a New Year

Every new year brings with it a new opportunity to stop for a moment, take stock of where we currently sit, revisit resolutions, and refresh outlooks.

Market Predictions & ETF Ideas for a New Year

ETFs Allowing Big Tech and Small Cap Exposure with Minimal Risk

Tim Urbanowicz of Innovation ETFs expects Big Tech to continue its upside trend into 2025, with caution in mind. He says any disruption to the market narrative can unwind momentum due to elevated P/E ratios.

ETFs Allowing Big Tech and Small Cap Exposure with Minimal Risk

Buffer Investing: Understanding Managed Floor vs Defined Outcome ETFs

Managing downside risk in portfolios has been a big theme this year as we navigate uncertainty in the face of a presidential election, the expectation of rate cuts as Federal Reserve monetary policy shifts, and geopolitical tensions across the globe. Buffer ETFs, as a category, have risen to that challenge.

Buffer Investing: Understanding Managed Floor vs Defined Outcome ETFs

A New Era for Risk: Managed Risk Strategies

Investors don't always notice when regimes shift. Even as interest rates rose at an almost unprecedented speed and are back to levels not seen in more than a decade, investors have in many ways stuck to what worked in a low rate regime.

Innovator Debuts 2nd Managed Floor ETF

Today, Innovator launched the Innovator Nasdaq-100 Managed Floor ETF (NYSE Arca: QFLR), which looks to offer exposure to the performance of the Nasdaq-100 Index while limiting losses to 10% within a 12 month period.

See News Rankings

Charts implemented using Lightweight Charts™