Innovator Equity Managed Floor ETF

SFLR

Market cap $1.07B

Every new year brings with it a new opportunity to stop for a moment, take stock of where we currently sit, revisit resolutions, and refresh outlooks.

Tim Urbanowicz of Innovation ETFs expects Big Tech to continue its upside trend into 2025, with caution in mind. He says any disruption to the market narrative can unwind momentum due to elevated P/E ratios.

Managing downside risk in portfolios has been a big theme this year as we navigate uncertainty in the face of a presidential election, the expectation of rate cuts as Federal Reserve monetary policy shifts, and geopolitical tensions across the globe. Buffer ETFs, as a category, have risen to that challenge.

Investors don't always notice when regimes shift. Even as interest rates rose at an almost unprecedented speed and are back to levels not seen in more than a decade, investors have in many ways stuck to what worked in a low rate regime.

Today, Innovator launched the Innovator Nasdaq-100 Managed Floor ETF (NYSE Arca: QFLR), which looks to offer exposure to the performance of the Nasdaq-100 Index while limiting losses to 10% within a 12 month period.