Innovator Equity Managed Floor ETF
SFLR
144 hedge funds and large institutions have $650M invested in Innovator Equity Managed Floor ETF in 2025 Q2 according to their latest regulatory filings, with 30 funds opening new positions, 57 increasing their positions, 46 reducing their positions, and 10 closing their positions.
200% more first-time investments, than exits
New positions opened: 30 | Existing positions closed: 10
149% more capital inflows, than outflows
Capital inflows: $103M | Capital outflows: $41.4M
24% more repeat investments, than reductions
Existing positions increased: 57 | Existing positions reduced: 46
15% more funds holding
Funds holding: 125 → 144 (+19)
0.43% more ownership
Funds ownership: 75.66% → 76.09% (+0.43%)
17% less funds holding in top 10
Funds holding in top 10: 12 → 10 (-2)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
HighTower Advisors
Chicago,
Illinois
|
+$13.6M |
| 2 |
Commonwealth Equity Services
Waltham,
Massachusetts
|
+$12.9M |
| 3 |
WIA
Wetzel Investment Advisors
Indianapolis,
Indiana
|
+$7.88M |
| 4 |
Envestnet Asset Management
Chicago,
Illinois
|
+$4.31M |
| 5 |
NewEdge Advisors
New Orleans,
Louisiana
|
+$4.3M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Winnow Wealth
Waco,
Texas
|
-$7.52M |
| 2 |
LPL Financial
San Diego,
California
|
-$5.27M |
| 3 |
Financial Futures
Brielle,
New Jersey
|
-$3.86M |
| 4 |
Chicago Partners Investment Group
Chicago,
Illinois
|
-$2.8M |
| 5 |
RFG Advisory
Birmingham,
Alabama
|
-$2.75M |
SFLR Hedge Fund Activity: Q2 2025 in Review
144 of the 7,627 institutional investors tracked by Wall St. Rank reported a position in Innovator Equity Managed Floor ETF (SFLR) for Q2 2025, worth a combined $650M — up 19% from $547M a quarter earlier.
Buyers outnumbered sellers: 30 funds opened new SFLR positions and 10 closed out — a net gain of 20 holders — while 57 added to existing stakes and 46 trimmed.
The largest buyer was HighTower Advisors, opening a new position worth an estimated $13.6M. The largest seller was Winnow Wealth, exiting entirely with an estimated $7.52M sold.
- 144 institutional investors held Innovator Equity Managed Floor ETF (SFLR) as of Q2 2025, up from 125 in Q1 2025.
- Funds reported $650M of Innovator Equity Managed Floor ETF stock for Q2 2025, up 19% quarter-over-quarter.
- 30 funds opened new Innovator Equity Managed Floor ETF positions in Q2 2025 and 10 closed out, a net change of +20 holders.
- The largest Innovator Equity Managed Floor ETF buyer in Q2 2025 was HighTower Advisors, an estimated $13.6M added.
- The largest Innovator Equity Managed Floor ETF seller in Q2 2025 was Winnow Wealth, an estimated $7.52M sold.
Based on aggregated 13F filings for Q2 2025.