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Innovator Equity Managed Floor ETF

145 hedge funds and large institutions have $842M invested in Innovator Equity Managed Floor ETF in 2025 Q3 according to their latest regulatory filings, with 17 funds opening new positions, 62 increasing their positions, 58 reducing their positions, and 12 closing their positions.

New
Increased
Maintained
Reduced
Closed

42% more first-time investments, than exits

New positions opened: 17 | Existing positions closed: 12

30% more capital invested

Capital invested by funds: $649M → $842M (+$193M)

10% more funds holding in top 10

Funds holding in top 10: 1011 (+1)

2.91% more ownership

Funds ownership: 75.66%78.57% (+2.9%)

3% more funds holding

Funds holding: 141145 (+4)

7% more repeat investments, than reductions

Existing positions increased: 62 | Existing positions reduced: 58

Holders
145
Holders Change
+4
Holders Change %
+2.84%
% of All Funds
1.9%
Holding in Top 10
11
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+10%
% of All Funds
0.14%
New
17
Increased
62
Reduced
58
Closed
12
Calls
Puts
Net Calls
Net Calls Change
Name Holding Trade Value Shares
Change
Change in
Stake
MAM
51
Milestone Asset Management
Pennsylvania
$2.34M -$81.8K -2,351 -3%
BW
52
Balance Wealth
Ohio
$2.26M -$108K -3,096 -5%
MFG
53
Merit Financial Group
Georgia
$2.26M -$421K -12,106 -16%
CIA
54
Concurrent Investment Advisors
Florida
$2.13M +$1.6M +45,949 +350%
SAW
55
Signal Advisors Wealth
Michigan
$2.1M -$54.5K -1,567 -3%
MA
56
Mutual Advisors
Nebraska
$2M +$60.1K +1,726 +3%
Mariner
57
Mariner
Kansas
$1.99M -$954K -27,412 -33%
FHA
58
Flagship Harbor Advisors
Massachusetts
$1.97M +$205K +5,877 +12%
KWA
59
Kellett Wealth Advisors
Ohio
$1.94M -$36.9K -1,061 -2%
GS
60
GWN Securities
Florida
$1.84M +$11.6K +333 +0.7%
WA
61
Whipplewood Advisors
Colorado
$1.8M -$6.2K -178 -0.4%
Carson Wealth (CWM LLC)
62
Carson Wealth (CWM LLC)
Nebraska
$1.73M +$1.02M +29,257 +156%
KDA
63
Kraft Davis & Associates
Missouri
$1.65M +$133K +3,823 +9%
FIA
64
Foundations Investment Advisors
Arizona
$1.53M +$331K +9,497 +29%
CAP
65
Columbia Advisory Partners
Washington
$1.46M +$823K +23,653 +139%
SFA
66
Sequoia Financial Advisors
Ohio
$1.38M -$327K -9,408 -20%
IFG
67
Independent Financial Group
California
$1.32M +$34.1K +980 +3%
HAS
68
HBW Advisory Services
California
$1.31M +$1.27M +36,467 New
LC
69
Luminist Capital
Michigan
$1.29M -$2.88M -82,603 -70%
Truist Financial
70
Truist Financial
North Carolina
$1.23M +$293K +8,409 +33%
GEA
71
Glen Eagle Advisors
New Jersey
$1.21M +$247K +7,100 +27%
WDL
72
Well Done LLC
Michigan
$1.15M
LA
73
Lifeworks Advisors
Michigan
$1.15M -$4.28K -123 -0.4%
SRA
74
Secured Retirement Advisors
Minnesota
$1.11M -$78.5K -2,255 -7%
MWM
75
Meridian Wealth Management
Kentucky
$1.11M +$66.6K +1,914 +7%

SFLR Hedge Fund Activity: Q3 2025 in Review

145 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Innovator Equity Managed Floor ETF (SFLR) for Q3 2025, worth a combined $842M — up 30% from $649M a quarter earlier.

Buyers outnumbered sellers: 17 funds opened new SFLR positions and 12 closed out — a net gain of 5 holders — while 62 added to existing stakes and 58 trimmed.

The largest buyer was Bank of America, adding an estimated $135M. The largest seller was CoreCap Advisors, cutting an estimated $9.67M.

  • 145 institutional investors held Innovator Equity Managed Floor ETF (SFLR) as of Q3 2025, up from 141 in Q2 2025.
  • Funds reported $842M of Innovator Equity Managed Floor ETF stock for Q3 2025, up 30% quarter-over-quarter.
  • 17 funds opened new Innovator Equity Managed Floor ETF positions in Q3 2025 and 12 closed out, a net change of +5 holders.
  • The largest Innovator Equity Managed Floor ETF buyer in Q3 2025 was Bank of America, an estimated $135M added.
  • The largest Innovator Equity Managed Floor ETF seller in Q3 2025 was CoreCap Advisors, an estimated $9.67M sold.

Based on aggregated 13F filings for Q3 2025.