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Procter & Gamble

3,973 hedge funds and large institutions have $229B invested in Procter & Gamble in 2025 Q4 according to their latest regulatory filings, with 376 funds opening new positions, 1,403 increasing their positions, 1,833 reducing their positions, and 192 closing their positions.

New
Increased
Maintained
Reduced
Closed

more first-time investments, than exits

New positions opened: | Existing positions closed:

more call options, than puts

Call options by funds: $ | Put options by funds: $

more funds holding

Funds holding:

more ownership

Funds ownership:

5% less capital invested

Capital invested by funds: $240B → $229B (-$11.2B)

19% less funds holding in top 10

Funds holding in top 10: 10383 (-20)

23% less repeat investments, than reductions

Existing positions increased: 1,403 | Existing positions reduced: 1,833

Holders
3,973
Holders Change
Holders Change %
% of All Funds
Holding in Top 10
83
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
Increased
Reduced
Closed
Calls
$2.13B
Puts
$1.84B
Net Calls
Net Calls Change

Top Sellers

1 -$655M
2 -$370M
3 -$356M
4
Holocene Advisors
Holocene Advisors
New York
-$333M
5
UBS Group
UBS Group
Switzerland
-$318M
Name Holding Trade Value Shares
Change
Change in
Stake
FAM
2001
Fairtree Asset Management
South Africa
$1.39M
MA
2002
MJP Associates
Connecticut
$1.38M
VIP
2003
Vista Investment Partners
Oklahoma
$1.38M
TWP
2004
Tower Wealth Partners
Pennsylvania
$1.38M
VCP
2005
Verus Capital Partners
Arizona
$1.38M
CC
2006
Corsicana & Co
Texas
$1.37M
SCM
2007
Sterling Capital Management
North Carolina
$1.37M
WMA
2008
West Michigan Advisors
Michigan
$1.37M
CAM
2009
Councilmark Asset Management
Tennessee
$1.37M
HWA
2010
Heritage Wealth Advisors
Virginia
$1.36M
SPF
2011
South Plains Financial
Texas
$1.36M
CFS
2012
CRA Financial Services
New Jersey
$1.35M
CFO
2013
CVA Family Office
Colorado
$1.35M
EIM
2014
Essex Investment Management
Massachusetts
$1.35M
HR
2015
Howe & Rusling
New York
$1.35M
FCFC
2016
First Commonwealth Financial Corp
Pennsylvania
$1.35M
CWAG
2017
Compton Wealth Advisory Group
Virginia
$1.35M
RP
2018
Rowlandmiller & Partners
Georgia
$1.35M
AIIMS
2019
Analyst IMS Investment Management Services
Israel
$1.35M
CWA
2020
CJM Wealth Advisers
Virginia
$1.34M
EAM
2021
Evanson Asset Management
California
$1.34M
ANC
2022
Ames National Corp
Iowa
$1.33M
TAM
2023
Townsend Asset Management
North Carolina
$1.33M
GHAM
2024
Gilman Hill Asset Management
Connecticut
$1.33M
BTWM
2025
Baker Tilly Wealth Management
Wisconsin
$1.33M