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Procter & Gamble

3,970 hedge funds and large institutions have $229B invested in Procter & Gamble in 2025 Q4 according to their latest regulatory filings, with 374 funds opening new positions, 1,403 increasing their positions, 1,832 reducing their positions, and 192 closing their positions.

New
Increased
Maintained
Reduced
Closed

more first-time investments, than exits

New positions opened: | Existing positions closed:

more call options, than puts

Call options by funds: $ | Put options by funds: $

more funds holding

Funds holding:

more ownership

Funds ownership:

5% less capital invested

Capital invested by funds: $240B → $229B (-$11.2B)

19% less funds holding in top 10

Funds holding in top 10: 10383 (-20)

23% less repeat investments, than reductions

Existing positions increased: 1,403 | Existing positions reduced: 1,832

Holders
3,970
Holders Change
Holders Change %
% of All Funds
Holding in Top 10
83
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
Increased
Reduced
Closed
Calls
$2.13B
Puts
$1.84B
Net Calls
Net Calls Change

Top Sellers

1 -$655M
2 -$370M
3 -$356M
4
Holocene Advisors
Holocene Advisors
New York
-$333M
5
UBS Group
UBS Group
Switzerland
-$318M
Name Holding Trade Value Shares
Change
Change in
Stake
FIS
101
Fundsmith Investment Services
Mauritius
$255M
Russell Investments Group
102
Russell Investments Group
United Kingdom
$253M
Caisse de Depot et Placement du Quebec (CDPQ)
103
Caisse de Depot et Placement du Quebec (CDPQ)
Quebec, Canada
$251M
DB
104
Danske Bank
Denmark
$248M
Swedbank
105
Swedbank
Sweden
$245M
Wealth Enhancement Advisory Services
106
Wealth Enhancement Advisory Services
Minnesota
$240M
First Trust Advisors
107
First Trust Advisors
Illinois
$238M
MAM
108
Magellan Asset Management
Australia
$235M
Korea Investment Corp
109
Korea Investment Corp
South Korea
$233M
Pictet Asset Management
110
Pictet Asset Management
Switzerland
$229M
ProShare Advisors
111
ProShare Advisors
Maryland
$227M
Royal London Asset Management
112
Royal London Asset Management
United Kingdom
$227M
Victory Capital Management
113
Victory Capital Management
Texas
$226M
Treasurer of the State of North Carolina
114
Treasurer of the State of North Carolina
North Carolina
$224M
Baird Financial Group
115
Baird Financial Group
Wisconsin
$224M
Creative Planning
116
Creative Planning
Kansas
$221M
AF
117
Align Financial
Minnesota
$220M
VOYA Investment Management
118
VOYA Investment Management
Georgia
$219M
Natixis Advisors
119
Natixis Advisors
Massachusetts
$219M
RG
120
Rathbones Group
United Kingdom
$215M
Citadel Advisors
121
Citadel Advisors
Florida
$215M
Acadian Asset Management
122
Acadian Asset Management
Massachusetts
$212M
Robeco Institutional Asset Management
123
Robeco Institutional Asset Management
Netherlands
$211M
GAM
124
Guinness Asset Management
United Kingdom
$210M
Commonwealth Equity Services
125
Commonwealth Equity Services
Massachusetts
$210M