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Procter & Gamble

3,998 hedge funds and large institutions have $238B invested in Procter & Gamble in 2026 Q2 according to their latest regulatory filings, with 193 funds opening new positions, 1,653 increasing their positions, 1,706 reducing their positions, and 127 closing their positions.

New
Increased
Maintained
Reduced
Closed

52% more first-time investments, than exits

New positions opened: 193 | Existing positions closed: 127

31% more call options, than puts

Call options by funds: $2.89B | Put options by funds: $2.21B

3% more capital invested

Capital invested by funds: $232B → $238B (+$6.25B)

0.97% more ownership

Funds ownership: 68.85%69.82% (+0.97%)

0% less funds holding

Funds holding: 4,0073,998 (-9)

3% less repeat investments, than reductions

Existing positions increased: 1,653 | Existing positions reduced: 1,706

7% less funds holding in top 10

Funds holding in top 10: 7368 (-5)

Holders
3,998
Holders Change
-9
Holders Change %
-0.22%
% of All Funds
48.32%
Holding in Top 10
68
Holding in Top 10 Change
-5
Holding in Top 10 Change %
-6.85%
% of All Funds
0.82%
New
193
Increased
1,653
Reduced
1,706
Closed
127
Calls
$2.89B
Puts
$2.21B
Net Calls
+$680M
Net Calls Change
+$263M
Name Holding Trade Value Shares
Change
Change in
Stake
VA
576
Vident Advisory
Georgia
$15.9M +$620K +4,261 +4%
SI
577
Stephens Inc
Arkansas
$15.8M +$555K +3,814 +4%
BBA
578
BLB&B Advisors
Pennsylvania
$15.8M -$22.4K -154 -0.1%
MC
579
Moors & Cabot
Massachusetts
$15.8M -$1.52M -10,442 -9%
WIA
580
World Investment Advisors
California
$15.7M -$927K -6,366 -6%
SIC
581
Shoker Investment Counsel
Ohio
$15.7M +$1.52M +10,416 +11%
KWM
582
Kingsview Wealth Management
Oregon
$15.5M +$637K +4,374 +4%
SLI
583
Sumitomo Life Insurance
Japan
$15.5M +$328K +2,252 +2%
BCB
584
Brian C. Broderick
$15.4M +$285K +1,960 +2%
FNF
585
Fidelity National Financial
Florida
$15.4M
CSP
586
Cary Street Partners
Virginia
$15.4M +$161K +1,108 +1%
BPC
587
Banque Pictet & Cie
Switzerland
$15.4M -$31.4K -216 -0.2%
TF
588
Talbot Financial
Washington
$15.3M +$405K +2,782 +3%
PCIA
589
Prime Capital Investment Advisors
Kansas
$15.2M -$8.91M -61,192 -37%
FSA
590
Franklin Street Advisors
North Carolina
$15.1M +$997K +6,851 +7%
KFP
591
KMG Fiduciary Partners
Ohio
$15.1M +$1.57M +10,790 +12%
BFA
592
Bragg Financial Advisors
North Carolina
$15.1M +$380K +2,608 +3%
RT
593
Rockland Trust
Massachusetts
$15.1M +$30.1K +207 +0.2%
AIM
594
Avity Investment Management
Connecticut
$15M -$53.1K -365 -0.4%
HBT
595
Hills Bank & Trust
Iowa
$14.9M -$456K -3,132 -3%
MOS
596
MGO One Seven
Ohio
$14.9M +$608K +4,174 +4%
SIC
597
Salem Investment Counselors
North Carolina
$14.8M -$94K -646 -0.6%
AIS
598
Altium Investment Strategies
Florida
$14.8M +$14.7M +100,702 New
CA
599
Callahan Advisors
Texas
$14.8M +$199K +1,364 +1%
FFM
600
Fisher Funds Management
New Zealand
$14.8M -$850K -5,840 -5%

PG Hedge Fund Activity: Q2 2026 in Review

3,998 of the 8,274 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2026, worth a combined $238B — up 2.7% from $232B a quarter earlier.

Buyers outnumbered sellers: 193 funds opened new PG positions and 127 closed out — a net gain of 66 holders — while 1,653 added to existing stakes and 1,706 trimmed.

The largest buyer was Capital World Investors, adding an estimated $1.16B. The largest seller was JP Morgan Chase, cutting an estimated $1.39B.

  • 3,998 institutional investors held Procter & Gamble (PG) as of Q2 2026, down from 4,007 in Q1 2026.
  • Funds reported $238B of Procter & Gamble stock for Q2 2026, up 2.7% quarter-over-quarter.
  • 193 funds opened new Procter & Gamble positions in Q2 2026 and 127 closed out, a net change of +66 holders.
  • The largest Procter & Gamble buyer in Q2 2026 was Capital World Investors, an estimated $1.16B added.
  • The largest Procter & Gamble seller in Q2 2026 was JP Morgan Chase, an estimated $1.39B sold.

Based on aggregated 13F filings for Q2 2026.