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Procter & Gamble

4,007 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 227 funds opening new positions, 1,701 increasing their positions, 1,672 reducing their positions, and 190 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more call options, than puts

Call options by funds: $2.23B | Put options by funds: $1.81B

19% more first-time investments, than exits

New positions opened: 227 | Existing positions closed: 190

2% more repeat investments, than reductions

Existing positions increased: 1,701 | Existing positions reduced: 1,672

1% more capital invested

Capital invested by funds: $230B → $232B (+$2.51B)

0.33% more ownership

Funds ownership: 68.52%68.85% (+0.33%)

1% less funds holding

Funds holding: 4,0344,007 (-27)

13% less funds holding in top 10

Funds holding in top 10: 8473 (-11)

Holders
4,007
Holders Change
-27
Holders Change %
-0.67%
% of All Funds
49.03%
Holding in Top 10
73
Holding in Top 10 Change
-11
Holding in Top 10 Change %
-13.1%
% of All Funds
0.89%
New
227
Increased
1,701
Reduced
1,672
Closed
190
Calls
$2.23B
Puts
$1.81B
Net Calls
+$417M
Net Calls Change
+$135M
Name Holding Trade Value Shares
Change
Change in
Stake
EI
4176
eCIO Inc
Wisconsin
-$127K -885 Closed
CFS
4177
Compass Financial Services
Iowa
-$122K -852 Closed
HP
4178
Highlander Partners
Texas
-$115K -800 Closed
CP
4179
Camelot Portfolios
Ohio
-$100K -700 Closed
IIM
4180
IFC & Insurance Marketing
California
-$90K -630 Closed
SHF
4181
Safe Harbor Fiduciary
Florida
-$81.8K -571 Closed
VWWMG
4182
Vermillion & White Wealth Management Group
Pennsylvania
-$73.9K -515 Closed
HHMI
4183
Howard Hughes Medical Institute
Maryland
-$72.2K -504 Closed
AWA
4184
American Wealth Advisors
Georgia
-$70.3K -490 Closed
CA
4185
Cresta Advisors
Texas
-$70.1K -489 Closed
MW
4186
Merited Wealth
Florida
-$29.5K -206 Closed
NI
4187
NCP Inc
California
-$28.1K -196 Closed
IUHSA
4188
Itau Unibanco Holding S.A.
Brazil
-$18.2K -127 Closed
TPBG
4189
Turning Point Benefit Group
Maryland
-$16.6K -116 Closed
MCM
4190
MidAtlantic Capital Management
Virginia
-$14.3K -100 Closed
CWM
4191
Cedar Wealth Management
California
-$9.36K -65 Closed
IWM
4192
Inlight Wealth Management
Georgia
-$7.88K -55 Closed
GWM
4193
Greenline Wealth Management
Florida
-$6.16K -43 Closed
EWA
4194
EQ Wealth Advisors
Texas
-$6.02K -42 Closed
XC
4195
XY Capital
Hong Kong
-$5.73K -40 Closed
CWIG
4196
Chung Wu Investment Group
Texas
-$5.59K -39 Closed
LAMC
4197
Longview Asset Management (California)
California
-$4.3K -30 Closed
RG
4198
RHL Group
Michigan
-$2.44K -17 Closed
FCG
4199
Financial Connections Group
California
-$2K -16 Closed
LC
4200
Luminist Capital
Michigan
-$2.08K -14 Closed

PG Hedge Fund Activity: Q1 2026 in Review

4,007 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.

Buyers outnumbered sellers: 227 funds opened new PG positions and 190 closed out — a net gain of 37 holders — while 1,701 added to existing stakes and 1,672 trimmed.

The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.

  • 4,007 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,034 in Q4 2025.
  • Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
  • 227 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +37 holders.
  • The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
  • The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.

Based on aggregated 13F filings for Q1 2026.