Amplify Online Retail ETF
IBUY
60 hedge funds and large institutions have $38M invested in Amplify Online Retail ETF in 2025 Q3 according to their latest regulatory filings, with 12 funds opening new positions, 13 increasing their positions, 17 reducing their positions, and 3 closing their positions.
565% more call options, than puts
Call options by funds: $93.9M | Put options by funds: $14.1M
300% more first-time investments, than exits
New positions opened: 12 | Existing positions closed: 3
33% more capital invested
Capital invested by funds: $28.6M → $38M (+$9.39M)
18% more funds holding
Funds holding: 51 → 60 (+9)
5.25% more ownership
Funds ownership: 18.79% → 24.04% (+5.3%)
24% less repeat investments, than reductions
Existing positions increased: 13 | Existing positions reduced: 17
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
|
+$3.33M |
| 2 |
NI
Natural Investments
Windsor,
California
|
+$2.76M |
| 3 |
Jane Street
New York
|
+$609K |
| 4 |
FP
FFG Partners
Fort Lauderdale,
Florida
|
+$536K |
| 5 |
Ameriprise
Minneapolis,
Minnesota
|
+$508K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
AAS
Ameritas Advisory Services
Lincoln,
Nebraska
|
-$985K |
| 2 |
Wells Fargo
San Francisco,
California
|
-$811K |
| 3 |
Bank of America
Charlotte,
North Carolina
|
-$778K |
| 4 |
LPL Financial
San Diego,
California
|
-$343K |
| 5 |
IFA
Interactive Financial Advisors
New Lenox,
Illinois
|
-$313K |
| Name | Holding | Trade Value |
Shares Change |
Change in Stake |
|
|---|---|---|---|---|---|
|
ASN
51
Advisory Services Network
Atlanta,
Georgia
| $6.09K | +$5.85K | +80 | New |
|
|
FC
52
Financial Consulate
Hunt Valley,
Maryland
| $5.33K | +$5.12K | +70 | New |
|
|
SWM
53
Spire Wealth Management
Mclean,
Virginia
| $4.29K | – | – | – |
|
|
GWSG
54
GPS Wealth Strategies Group
Centennial,
Colorado
| $2.51K | – | – | – |
|
55
Bank of Montreal
Toronto,
Ontario, Canada
| $1.9K | – | – | – |
|
56
Simplex Trading
Chicago,
Illinois
| $1K | +$1.61K | +22 | New |
|
|
AWM
57
AE Wealth Management
Topeka,
Kansas
| $792 | – | – | – |
|
58
CIBC Private Wealth Group
Atlanta,
Georgia
| $762 | – | – | – |
|
|
DFA
59
DHJJ Financial Advisors
Naperville,
Illinois
| $305 | – | – | – |
|
|
MCM
60
MAI Capital Management
Independence,
Ohio
| $229 | – | – | – |
|
|
AAS
61
Ameritas Advisory Services
Lincoln,
Nebraska
| – | -$985K | -14,264 | Closed |
|
|
62
Bank of America
Charlotte,
North Carolina
| – | -$778K | -11,268 | Closed |
|
|
AWM
63
Avondale Wealth Management
West Lake Hills,
Texas
| – | -$23.9K | -346 | Closed |
|
IBUY Hedge Fund Activity: Q3 2025 in Review
60 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Amplify Online Retail ETF (IBUY) for Q3 2025, worth a combined $38M — up 33% from $28.6M a quarter earlier.
Buyers outnumbered sellers: 12 funds opened new IBUY positions and 3 closed out — a net gain of 9 holders — while 13 added to existing stakes and 17 trimmed.
The largest buyer was Susquehanna International Group, opening a new position worth an estimated $3.33M. The largest seller was Ameritas Advisory Services, exiting entirely with an estimated $985K sold.
- 60 institutional investors held Amplify Online Retail ETF (IBUY) as of Q3 2025, up from 51 in Q2 2025.
- Funds reported $38M of Amplify Online Retail ETF stock for Q3 2025, up 33% quarter-over-quarter.
- 12 funds opened new Amplify Online Retail ETF positions in Q3 2025 and 3 closed out, a net change of +9 holders.
- The largest Amplify Online Retail ETF buyer in Q3 2025 was Susquehanna International Group, an estimated $3.33M added.
- The largest Amplify Online Retail ETF seller in Q3 2025 was Ameritas Advisory Services, an estimated $985K sold.
Based on aggregated 13F filings for Q3 2025.