Amplify Online Retail ETF
IBUY
51 hedge funds and large institutions have $28.6M invested in Amplify Online Retail ETF in 2025 Q2 according to their latest regulatory filings, with 7 funds opening new positions, 3 increasing their positions, 22 reducing their positions, and 12 closing their positions.
244% more call options, than puts
Call options by funds: $35.4M | Put options by funds: $10.3M
6% more capital invested
Capital invested by funds: $26.9M → $28.6M (+$1.71M)
1.63% more ownership
Funds ownership: 17.16% → 18.79% (+1.6%)
9% less funds holding
Funds holding: 56 → 51 (-5)
42% less first-time investments, than exits
New positions opened: 7 | Existing positions closed: 12
86% less repeat investments, than reductions
Existing positions increased: 3 | Existing positions reduced: 22
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Ameriprise
Minneapolis,
Minnesota
|
+$2.23M |
| 2 |
UBS Group
Zurich,
Switzerland
|
+$1.94M |
| 3 |
Jane Street
New York
|
+$672K |
| 4 |
SFC
Swisher Financial Concepts
Westerville,
Ohio
|
+$307K |
| 5 |
MWM
Moran Wealth Management
Naples,
Florida
|
+$257K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Wells Fargo
San Francisco,
California
|
-$2.92M |
| 2 |
FTUS
Flow Traders U.S.
New York
|
-$2.35M |
| 3 |
Citadel Advisors
Miami,
Florida
|
-$559K |
| 4 |
AAS
Ameritas Advisory Services
Lincoln,
Nebraska
|
-$474K |
| 5 |
PS
Principal Securities
Des Moines,
Iowa
|
-$320K |
| Name | Holding | Trade Value |
Shares Change |
Change in Stake |
|
|---|---|---|---|---|---|
|
MCM
51
MAI Capital Management
Independence,
Ohio
| $208 | +$192 | +3 | New |
|
|
52
Citadel Advisors
Miami,
Florida
| – | -$559K | -9,287 | Closed |
|
|
PS
53
Principal Securities
Des Moines,
Iowa
| – | -$320K | -4,954 | Closed |
|
|
AFP
54
Ausdal Financial Partners
Davenport,
Iowa
| – | -$203K | -3,372 | Closed |
|
|
KAS
55
Kestra Advisory Services
Austin,
Texas
| – | -$133K | -2,216 | Closed |
|
|
CA
56
Continuum Advisory
Eagle,
Idaho
| – | -$91.7K | -1,525 | Closed |
|
|
GWS
57
Glassman Wealth Services
Vienna,
Virginia
| – | -$13.2K | -220 | Closed |
|
|
RA
58
Ransom Advisory
Providence,
Rhode Island
| – | -$9.38K | -156 | Closed |
|
59
Bessemer Group
Woodbridge,
New Jersey
| – | -$5K | -90 | Closed |
|
|
RWPA
60
Richard W. Paul & Associates
Novi,
Michigan
| – | -$3.67K | -61 | Closed |
|
|
SW
61
SVB Wealth
Boston,
Massachusetts
| – | -$3.19K | -53 | Closed |
|
|
CAL
62
Capital Analysts LLC
Fort Washington,
Pennsylvania
| – | -$2K | -33 | Closed |
|
|
CIAS
63
Capital Investment Advisory Services
Raleigh,
North Carolina
| – | -$60 | -1 | Closed |
|
IBUY Hedge Fund Activity: Q2 2025 in Review
51 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Amplify Online Retail ETF (IBUY) for Q2 2025, worth a combined $28.6M — up 6.4% from $26.9M a quarter earlier.
Sellers outnumbered buyers: 12 funds closed out of IBUY and 7 opened new positions — a net loss of 5 holders — while 22 trimmed existing stakes and 3 added.
The largest buyer was Ameriprise, opening a new position worth an estimated $2.23M. The largest seller was Wells Fargo, cutting an estimated $2.92M.
- 51 institutional investors held Amplify Online Retail ETF (IBUY) as of Q2 2025, down from 56 in Q1 2025.
- Funds reported $28.6M of Amplify Online Retail ETF stock for Q2 2025, up 6.4% quarter-over-quarter.
- 7 funds opened new Amplify Online Retail ETF positions in Q2 2025 and 12 closed out, a net change of -5 holders.
- The largest Amplify Online Retail ETF buyer in Q2 2025 was Ameriprise, an estimated $2.23M added.
- The largest Amplify Online Retail ETF seller in Q2 2025 was Wells Fargo, an estimated $2.92M sold.
Based on aggregated 13F filings for Q2 2025.