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Amplify Online Retail ETF
IBUY

56 hedge funds and large institutions have $26.9M invested in Amplify Online Retail ETF in 2025 Q1 according to their latest regulatory filings, with 11 funds opening new positions, 13 increasing their positions, 15 reducing their positions, and 18 closing their positions.

New
Increased
Maintained
Reduced
Closed

168% more call options, than puts

Call options by funds: $19.1M | Put options by funds: $7.11M

4.38% less ownership

Funds ownership: 21.54% → 17.16% (-4.4%)

13% less funds holding

Funds holding: 64 → 56 (-8)

13% less repeat investments, than reductions

Existing positions increased: 13 | Existing positions reduced: 15

39% less first-time investments, than exits

New positions opened: 11 | Existing positions closed: 18

46% less capital invested

Capital invested by funds: $49.4M → $26.9M (-$22.6M)

Holders
56
Holders Change
-8
Holders Change %
-12.5%
% of All Funds
0.75%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
11
Increased
13
Reduced
15
Closed
18
Calls
$19.1M
Puts
$7.11M
Net Calls
+$11.9M
Net Calls Change
+$1.24M

Top Buyers

Rank Fund Capital Flow
1
FTUS
Flow Traders U.S.
New York
+$2.17M
2
Commonwealth Equity Services
Commonwealth Equity Services
Massachusetts
+$1.01M
3
Bank of America
Bank of America
North Carolina
+$900K
4
UBS Group
UBS Group
Switzerland
+$723K
5
Wells Fargo
Wells Fargo
California
+$631K

Top Sellers

Rank Fund Capital Flow
1
Envestnet Asset Management
Envestnet Asset Management
Illinois
-$11.2M
2
EE
EWG Elevate
California
-$4.43M
3
CCMG
Clark Capital Management Group
Pennsylvania
-$3.41M
4
Cetera Investment Advisers
Cetera Investment Advisers
Illinois
-$2.96M
5
MML Investors Services
MML Investors Services
Massachusetts
-$1.52M
Name Holding Trade Value Shares
Change 		Change in
Stake
AFP
26
Ausdal Financial Partners
Iowa
$203K +$222K +3,372 New
HI
27
Harbour Investments
Wisconsin
$168K -$16.7K -253 -8%
Northwestern Mutual Wealth Management
28
Northwestern Mutual Wealth Management
Wisconsin
$164K +$4.88K +74 +3%
KAS
29
Kestra Advisory Services
Texas
$133K +$146K +2,216 New
CA
30
Continuum Advisory
Idaho
$91.7K – – –
US Bancorp
31
US Bancorp
Minnesota
$77.8K – – –
BBPWM
32
Blue Bell Private Wealth Management
Pennsylvania
$42.4K – – –
VNA
33
Valley National Advisers
Pennsylvania
$39K – – –
GSWM
34
Golden State Wealth Management
California
$36.1K +$39.6K +600 New
PTC
35
Private Trust Company
Ohio
$30.2K – – –
FDCDDQ
36
Federation des caisses Desjardins du Quebec
Quebec, Canada
$27.9K +$7.52K +114 +33%
AF
37
Advisornet Financial
Minnesota
$25.6K – – –
AWM
38
Avondale Wealth Management
Texas
$20.8K -$45.7K -692 -67%
AF
39
Allworth Financial
California
$18.1K – – –
GWS
40
Glassman Wealth Services
Virginia
$13.2K +$14.5K +220 New
NA
41
NewEdge Advisors
Louisiana
$12K – – –
RA
42
Ransom Advisory
Rhode Island
$9.38K – – –
SPIA
43
Steward Partners Investment Advisory
New York
$7.28K – – –
PWA
44
Physician Wealth Advisors
Utah
$7.22K – – –
Bessemer Group
45
Bessemer Group
New Jersey
$5K +$5.94K +90 New
Qube Research & Technologies (QRT)
46
Qube Research & Technologies (QRT)
United Kingdom
$4.99K -$1.58K -24 -22%
Fidelity Investments
47
Fidelity Investments
Massachusetts
$3.85K – – –
RWPA
48
Richard W. Paul & Associates
Michigan
$3.67K -$1.45K -22 -27%
SWM
49
Spire Wealth Management
Virginia
$3.39K -$195K -2,961 -98%
SW
50
SVB Wealth
Massachusetts
$3.19K +$3.5K +53 New
1
2
3

IBUY Hedge Fund Activity: Q1 2025 in Review

56 of the 7,463 institutional investors tracked by Wall St. Rank reported a position in Amplify Online Retail ETF (IBUY) for Q1 2025, worth a combined $26.9M — down 46% from $49.4M a quarter earlier.

Sellers outnumbered buyers: 18 funds closed out of IBUY and 11 opened new positions — a net loss of 7 holders — while 15 trimmed existing stakes and 13 added.

The largest buyer was Flow Traders U.S., adding an estimated $2.17M. The largest seller was Envestnet Asset Management, exiting entirely with an estimated $11.2M sold.

  • 56 institutional investors held Amplify Online Retail ETF (IBUY) as of Q1 2025, down from 64 in Q4 2024.
  • Funds reported $26.9M of Amplify Online Retail ETF stock for Q1 2025, down 46% quarter-over-quarter.
  • 11 funds opened new Amplify Online Retail ETF positions in Q1 2025 and 18 closed out, a net change of -7 holders.
  • The largest Amplify Online Retail ETF buyer in Q1 2025 was Flow Traders U.S., an estimated $2.17M added.
  • The largest Amplify Online Retail ETF seller in Q1 2025 was Envestnet Asset Management, an estimated $11.2M sold.

Based on aggregated 13F filings for Q1 2025.