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Booking.com

1,864 hedge funds and large institutions have $137B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 157 funds opening new positions, 706 increasing their positions, 658 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more first-time investments, than exits

New positions opened: 157 | Existing positions closed: 134

15.4% more ownership

Funds ownership: 2,251.94%2,267.33% (+15%)

15% more call options, than puts

Call options by funds: $8.12B | Put options by funds: $7.04B

7% more repeat investments, than reductions

Existing positions increased: 706 | Existing positions reduced: 658

0% less funds holding

Funds holding: 1,8671,864 (-3)

6% less funds holding in top 10

Funds holding in top 10: 9387 (-6)

8% less capital invested

Capital invested by funds: $148B → $137B (-$11.4B)

Holders
1,864
Holders Change
-3
Holders Change %
-0.16%
% of All Funds
24.99%
Holding in Top 10
87
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.45%
% of All Funds
1.17%
New
157
Increased
706
Reduced
658
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$121M
Name Holding Trade Value Shares
Change
Change in
Stake
SRL
1926
Scientech Research LLC
New Jersey
-$497K -2,500 Closed
NCFG
1927
New Century Financial Group
New Jersey
-$461K -2,350 Closed
BIP
1928
Blueprint Investment Partners
North Carolina
-$462K -2,325 Closed
PPC
1929
Park Place Capital
Alabama
-$452K -2,275 Closed
RL
1930
Retireful LLC
Michigan
-$442K -2,225 Closed
RS
1931
R Squared
Hong Kong
-$397K -2,000 Closed
WGAM
1932
Wilkinson Global Asset Management
New York
-$393K -1,975 Closed
SF
1933
Symphony Financial
Texas
-$366K -1,950 Closed
WA
1934
WESPAC Advisors
California
-$383K -1,925 Closed
PFW
1935
Petros Family Wealth
Minnesota
-$368K -1,850 Closed
WHG
1936
Westwood Holdings Group
Texas
-$348K -1,750 Closed
FTUS
1937
Flow Traders U.S.
New York
-$338K -1,700 Closed
SAW
1938
Signal Advisors Wealth
Michigan
-$329K -1,650 Closed
ALAM
1939
Asahi Life Asset Management
Japan
-$318K -1,600 Closed
IF
1940
Intrua Financial
Texas
-$273K -1,375 Closed
GG
1941
Greenwood Gearhart
Arkansas
-$259K -1,300 Closed
USCWA
1942
U.S. Capital Wealth Advisors
Texas
-$258K -1,300 Closed
FHC
1943
First Heartland Consultants
Missouri
-$252K -1,275 Closed
SIA
1944
Sovereign Investment Advisors
Arizona
-$248K -1,250 Closed
RB
1945
Renasant Bank
Mississippi
-$243K -1,225 Closed
JSL
1946
JT Stratford LLC
Georgia
-$238K -1,200 Closed
SWM
1947
SeaCrest Wealth Management
New York
-$238K -1,200 Closed
WP
1948
WMS Partners
Maryland
-$238K -1,200 Closed
SLC
1949
Second Line Capital
Louisiana
-$229K -1,150 Closed
T
1950
TOBAM
France
-$229K -1,150 Closed

BKNG Hedge Fund Activity: Q1 2025 in Review

1,864 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2025, worth a combined $137B — down 7.7% from $148B a quarter earlier.

Buyers outnumbered sellers: 157 funds opened new BKNG positions and 134 closed out — a net gain of 23 holders — while 706 added to existing stakes and 658 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $754M. The largest seller was Fisher Asset Management, cutting an estimated $1.92B.

  • 1,864 institutional investors held Booking.com (BKNG) as of Q1 2025, down from 1,867 in Q4 2024.
  • Funds reported $137B of Booking.com stock for Q1 2025, down 7.7% quarter-over-quarter.
  • 157 funds opened new Booking.com positions in Q1 2025 and 134 closed out, a net change of +23 holders.
  • The largest Booking.com buyer in Q1 2025 was JP Morgan Chase, an estimated $754M added.
  • The largest Booking.com seller in Q1 2025 was Fisher Asset Management, an estimated $1.92B sold.

Based on aggregated 13F filings for Q1 2025.