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Booking.com
BKNG

Overview Fund Activity

1,844 hedge funds and large institutions have $135B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 162 funds opening new positions, 696 increasing their positions, 647 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
1,844
Holders Change
-4
Holders Change %
-0.22%
% of All Funds
25.05%
Holding in Top 10
84
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.67%
% of All Funds
1.14%
New
162
Increased
696
Reduced
647
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$122M

Top Buyers

1
JPMorgan Chase & Co
JPMorgan Chase & Co
New York
+$726M
2
Pacer Advisors
Pacer Advisors
Pennsylvania
+$483M
3
BlackRock
BlackRock
New York
+$459M
4
Jane Street
Jane Street
New York
+$377M
5
TD Asset Management
TD Asset Management
Ontario, Canada
+$311M

Top Sellers

1
Fisher Asset Management
Fisher Asset Management
Washington
-$1.85B
2
Capital World Investors
Capital World Investors
California
-$1.26B
3
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$718M
4
Janus Henderson Group
Janus Henderson Group
United Kingdom
-$570M
5
Wellington Management Group
Wellington Management Group
Massachusetts
-$396M
Name Holding Trade Value Shares
Change 		Shares
Change %
IC
1201
Iconiq Capital
California
$645K -$55.3K -12 -8%
LOPW
1202
Live Oak Private Wealth
North Carolina
$645K – – –
FMC
1203
First Merchants Corp
Indiana
$645K – – –
CWM
1204
Calamos Wealth Management
Illinois
$645K +$32.2K +7 +5%
LAM
1205
L2 Asset Management
Massachusetts
$645K +$55.3K +12 +9%
CPW
1206
Cove Private Wealth
New York
$645K +$193K +42 +43%
RAM
1207
Readystate Asset Management
Illinois
$645K +$645K +140 New
IPW
1208
Inlet Private Wealth
Florida
$644K – – –
NHC
1209
Nicholas Hoffman & Company
Georgia
$640K – – –
CWA
1210
Carolina Wealth Advisors
South Carolina
$636K +$456K +99 +254%
PWPS
1211
Pinnacle Wealth Planning Services
Ohio
$631K -$13.8K -3 -2%
ZBNA
1212
Zions Bancorporation, National Association
Utah
$622K +$622K +135 New
KWA
1213
Kingswood Wealth Advisors
California
$619K -$41.6K -9 -6%
HFS
1214
Howard Financial Services
Texas
$617K +$13.8K +3 +2%
GFP
1215
Gryphon Financial Partners
Ohio
$613K +$138K +30 +29%
SPC
1216
Sigma Planning Corp
Michigan
$612K -$23K -5 -4%
PTP
1217
Platform Technology Partners
New York
$608K +$13.8K +3 +2%
LBWM
1218
Left Brain Wealth Management
Illinois
$608K +$55.3K +12 +10%
SCP
1219
Sivia Capital Partners
California
$606K +$161K +35 +36%
IWM
1220
IHT Wealth Management
Illinois
$601K -$9.47K -2 -2%
GAG
1221
GM Advisory Group
New York
$601K +$4.59K +1 +0.8%
OFS
1222
OneAscent Financial Services
Alabama
$601K +$55.5K +12 +10%
AWM
1223
Aviso Wealth Management
Washington
$599K +$69.1K +15 +13%
FFM
1224
Forum Financial Management
Illinois
$599K +$134K +29 +29%
CPIG
1225
Chicago Partners Investment Group
Illinois
$598K +$125K +24 +26%
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