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Booking.com

1,864 hedge funds and large institutions have $137B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 157 funds opening new positions, 706 increasing their positions, 658 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more first-time investments, than exits

New positions opened: 157 | Existing positions closed: 134

15.4% more ownership

Funds ownership: 2,251.94%2,267.33% (+15%)

15% more call options, than puts

Call options by funds: $8.12B | Put options by funds: $7.04B

7% more repeat investments, than reductions

Existing positions increased: 706 | Existing positions reduced: 658

0% less funds holding

Funds holding: 1,8671,864 (-3)

6% less funds holding in top 10

Funds holding in top 10: 9387 (-6)

8% less capital invested

Capital invested by funds: $148B → $137B (-$11.4B)

Holders
1,864
Holders Change
-3
Holders Change %
-0.16%
% of All Funds
24.99%
Holding in Top 10
87
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.45%
% of All Funds
1.17%
New
157
Increased
706
Reduced
658
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$121M
Name Holding Trade Value Shares
Change
Change in
Stake
FFA
1201
Fortune Financial Advisors
Kansas
$686K
AWM
1202
Aberdeen Wealth Management
Illinois
$678K
DDC
1203
DF Dent & Co
Maryland
$677K +$14.3K +75 +2%
FBT
1204
First Bank & Trust
South Dakota
$677K +$38.3K +200 +6%
MWA
1205
Medallion Wealth Advisors
Connecticut
$670K +$9.56K +50 +1%
AI
1206
AdvisorShares Investments
Maryland
$665K
MCM
1207
Moore Capital Management
New York
$663K -$827K -4,325 -55%
HSA
1208
HBK Sorce Advisory
Pennsylvania
$659K +$4.78K +25 +0.7%
EW
1209
Evoke Wealth
California
$655K +$90.9K +475 +15%
AIM
1210
Acropolis Investment Management
Missouri
$654K -$129K -675 -16%
DAS
1211
Diversify Advisory Services
Utah
$654K -$33.5K -175 -5%
BBNA
1212
Bremer Bank National Association
Minnesota
$650K
EA
1213
Everpar Advisors
Oklahoma
$650K +$19.1K +100 +3%
CA
1214
CoreCap Advisors
Michigan
$647K +$292K +1,525 +77%
WB
1215
WesBanco Bank
West Virginia
$645K +$669K +3,500 New
IC
1216
Iconiq Capital
California
$645K -$57.4K -300 -8%
FMC
1217
First Merchants Corp
Indiana
$645K
LOPW
1218
Live Oak Private Wealth
North Carolina
$645K
CWM
1219
Calamos Wealth Management
Illinois
$645K +$33.5K +175 +5%
LAM
1220
L2 Asset Management
Massachusetts
$645K +$57.4K +300 +9%
CPW
1221
Cove Private Wealth
New York
$645K +$201K +1,050 +43%
RAM
1222
Readystate Asset Management
Illinois
$645K +$669K +3,500 New
IPW
1223
Inlet Private Wealth
Florida
$644K
NHC
1224
Nicholas Hoffman & Company
Georgia
$640K
CWA
1225
Carolina Wealth Advisors
South Carolina
$636K +$473K +2,475 +254%

BKNG Hedge Fund Activity: Q1 2025 in Review

1,864 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2025, worth a combined $137B — down 7.7% from $148B a quarter earlier.

Buyers outnumbered sellers: 157 funds opened new BKNG positions and 134 closed out — a net gain of 23 holders — while 706 added to existing stakes and 658 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $754M. The largest seller was Fisher Asset Management, cutting an estimated $1.92B.

  • 1,864 institutional investors held Booking.com (BKNG) as of Q1 2025, down from 1,867 in Q4 2024.
  • Funds reported $137B of Booking.com stock for Q1 2025, down 7.7% quarter-over-quarter.
  • 157 funds opened new Booking.com positions in Q1 2025 and 134 closed out, a net change of +23 holders.
  • The largest Booking.com buyer in Q1 2025 was JP Morgan Chase, an estimated $754M added.
  • The largest Booking.com seller in Q1 2025 was Fisher Asset Management, an estimated $1.92B sold.

Based on aggregated 13F filings for Q1 2025.