Diversify Advisory Services’s Booking.com BKNG Stock Holding History

Diversify Advisory Services’s Portfolio BKNG Stock Details BKNG Fund Activity

Bought

Maintained

Sold

Quarter	Market Value	Status	Shares	Change in Stake	Trade Value	Portfolio Weight	Portfolio Position
2026 Q2	$980K	Sell	5,248 -28,502	-84%	-$4.86M	0.02%	637
2026 Q1	$235K	Buy	33,750 +28,800	+582%	+$5.3M	0.04%	194
2025 Q4	$1.01M	Sell	4,950 -350	-7%	-$72K	0.03%	400
2025 Q3	$1.07M	Buy	5,300 +325	+7%	+$72.6K	0.04%	354
2025 Q2	$1.09M	Buy	4,975 +1,650	+50%	+$338K	0.04%	309
2025 Q1	$654K	Sell	3,325 -175	-5%	-$33.5K	0.04%	298
2024 Q4	$664K	Buy	3,500 +1,775	+103%	+$341K	0.04%	299
2024 Q3	$302K	Buy	1,725 +125	+8%	+$19.2K	0.02%	498
2024 Q2	$255K	Sell	1,600 -7,000	-81%	-$1.04M	0.01%	550
2024 Q1	$1.23M	Buy	+8,600	New	+$1.23M	0.07%	208

Other funds holding BKNG

BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return

Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM

AllianceBernstein Nashville, Tennessee $302B AUM 26.44% 1-Year Est. Return

State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return

T. Rowe Price Associates Baltimore, Maryland $999B AUM 46.22% 1-Year Est. Return

Invesco Atlanta, Georgia $1.26T AUM 61.52% 1-Year Est. Return

Dodge & Cox San Francisco, California $191B AUM 17.5% 1-Year Est. Return

Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return

Capital World Investors Los Angeles, California $846B AUM 46.74% 1-Year Est. Return

JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return

Diversify Advisory Services's BKNG Position: Q2 2026 in Review

Diversify Advisory Services reduced its Booking.com (BKNG) stake by 84% in Q2 2026, selling an estimated $4.86M and leaving 5,248 shares worth $980K. The position accounts for 0.02% of the portfolio, ranked #637.

Diversify Advisory Services first reported a position in BKNG in Q1 2024 and has held it in 10 quarters since. The position peaked at $1.23M in Q1 2024. 1,922 funds tracked by Wall St. Rank hold BKNG as of Q2 2026.

Diversify Advisory Services held 5,248 shares of Booking.com worth $980K as of Q2 2026.
Diversify Advisory Services sold 28,502 Booking.com shares in Q2 2026, an estimated $4.86M.
Booking.com made up 0.02% of Diversify Advisory Services's portfolio in Q2 2026, its #637 holding.
Diversify Advisory Services first reported a position in Booking.com in Q1 2024 and has held it in 10 quarters since.
Diversify Advisory Services's Booking.com position peaked at $1.23M in Q1 2024.
1,922 funds tracked by Wall St. Rank held Booking.com as of Q2 2026.

Based on Diversify Advisory Services's 13F filing for Q2 2026, filed 10 Aug 2026.