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Booking.com

1,948 hedge funds and large institutions have $171B invested in Booking.com in 2025 Q2 according to their latest regulatory filings, with 207 funds opening new positions, 683 increasing their positions, 716 reducing their positions, and 97 closing their positions.

New
Increased
Maintained
Reduced
Closed

113% more first-time investments, than exits

New positions opened: 207 | Existing positions closed: 97

25% more capital invested

Capital invested by funds: $137B → $171B (+$34B)

16% more call options, than puts

Call options by funds: $10.4B | Put options by funds: $8.98B

15.41% more ownership

Funds ownership: 2,267.33%2,282.75% (+15%)

8% more funds holding in top 10

Funds holding in top 10: 8794 (+7)

4% more funds holding

Funds holding: 1,8651,948 (+83)

5% less repeat investments, than reductions

Existing positions increased: 683 | Existing positions reduced: 716

Holders
1,948
Holders Change
+83
Holders Change %
+4.45%
% of All Funds
25.65%
Holding in Top 10
94
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+8.05%
% of All Funds
1.24%
New
207
Increased
683
Reduced
716
Closed
97
Calls
$10.4B
Puts
$8.98B
Net Calls
+$1.41B
Net Calls Change
+$325M
Name Holding Trade Value Shares
Change
Change in
Stake
MSAM
1051
Moloney Securities Asset Management
Missouri
$1.35M -$389K -1,900 -25%
PCM
1052
Poehling Capital Management
Wisconsin
$1.35M
BCM
1053
Brookstone Capital Management
Illinois
$1.34M +$379K +1,850 +47%
AWA
1054
Aaron Wealth Advisors
Illinois
$1.34M +$51.2K +250 +5%
RCA
1055
Resonant Capital Advisors
Wisconsin
$1.34M +$133K +650 +13%
BCI
1056
Blue Capital Inc
Nebraska
$1.34M +$1.19M +5,800 New
RSWM
1057
Robertson Stephens Wealth Management
California
$1.34M +$97.3K +475 +9%
EFS
1058
Essex Financial Services
Connecticut
$1.33M
FIC
1059
FCG Investment Company
Tennessee
$1.32M -$353K -1,725 -23%
CNBTD
1060
Citizens National Bank Trust Department
Mississippi
$1.31M -$25.6K -125 -2%
VA
1061
VestGen Advisors
Illinois
$1.31M -$113K -550 -9%
TCA
1062
Teewinot Capital Advisers
New York
$1.31M +$76.8K +375 +7%
TNBTD
1063
Trustmark National Bank Trust Department
Mississippi
$1.31M +$292K +1,425 +34%
LFG
1064
Larson Financial Group
Missouri
$1.3M +$87K +425 +8%
DWT
1065
Dorsey & Whitney Trust
South Dakota
$1.3M +$51.2K +250 +5%
JWCA
1066
J.W. Cole Advisors
Florida
$1.29M +$108K +525 +10%
CWM
1067
Calamos Wealth Management
Illinois
$1.29M +$425K +2,075 +59%
CC
1068
Centiva Capital
New York
$1.28M -$1.16M -5,650 -51%
KSB
1069
Kennebec Savings Bank
Maine
$1.28M +$20.5K +100 +2%
SWM
1070
Shelton Wealth Management
Texas
$1.27M -$20.5K -100 -2%
SDIC
1071
South Dakota Investment Council
South Dakota
$1.27M -$61.4K -300 -5%
GAMC
1072
Garner Asset Management Corp
Texas
$1.26M -$133K -650 -11%
CAM
1073
Cozad Asset Management
Illinois
$1.26M -$5.12K -25 -0.5%
RMCM
1074
Reynders McVeigh Capital Management
Massachusetts
$1.25M
BHIA
1075
Birch Hill Investment Advisors
Massachusetts
$1.24M -$15.4K -75 -1%

BKNG Hedge Fund Activity: Q2 2025 in Review

1,948 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q2 2025, worth a combined $171B — up 25% from $137B a quarter earlier.

Buyers outnumbered sellers: 207 funds opened new BKNG positions and 97 closed out — a net gain of 110 holders — while 683 added to existing stakes and 716 trimmed.

The largest buyer was Vestor Capital, adding an estimated $540M. The largest seller was Amundi, cutting an estimated $697M.

  • 1,948 institutional investors held Booking.com (BKNG) as of Q2 2025, up from 1,865 in Q1 2025.
  • Funds reported $171B of Booking.com stock for Q2 2025, up 25% quarter-over-quarter.
  • 207 funds opened new Booking.com positions in Q2 2025 and 97 closed out, a net change of +110 holders.
  • The largest Booking.com buyer in Q2 2025 was Vestor Capital, an estimated $540M added.
  • The largest Booking.com seller in Q2 2025 was Amundi, an estimated $697M sold.

Based on aggregated 13F filings for Q2 2025.