J.W. Cole Advisors’s Booking.com BKNG Stock Holding History

Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake
Trade Value Portfolio Weight Portfolio Position
2026
Q2
$896K Buy
5,024
+499
+11% +$85.1K 0.02% 783
2026
Q1
$761K Buy
+4,525
New +$833K 0.03% 429
2025
Q4
Sell
-5,500
Closed -$1.19M 1476
2025
Q3
$1.19M Sell
5,500
-75
-1% -$16.7K 0.02% 655
2025
Q2
$1.29M Buy
5,575
+525
+10% +$108K 0.03% 577
2025
Q1
$932K Buy
5,050
+3,025
+149% +$579K 0.03% 562
2024
Q4
$403K Buy
2,025
+250
+14% +$48.1K 0.02% 682
2024
Q3
$299K Buy
1,775
+25
+1% +$3.83K 0.01% 773
2024
Q2
$277K Sell
1,750
-100
-5% -$14.8K 0.01% 732
2024
Q1
$268K Sell
1,850
-225
-11% -$32.1K 0.01% 732
2023
Q4
$294K Hold
2,075
0.02% 655
2023
Q3
$256K Buy
+2,075
New +$251K 0.02% 608
2020
Q1
Sell
-3,100
Closed -$254K 144
2019
Q4
$254K Buy
+3,100
New +$243K 0.03% 455

Other funds holding BKNG

J.W. Cole Advisors's BKNG Position: Q2 2026 in Review

J.W. Cole Advisors increased its Booking.com (BKNG) stake by 11% in Q2 2026, buying an estimated $85.1K and bringing the position to 5,024 shares worth $896K. The position accounts for 0.02% of the portfolio, ranked #783.

J.W. Cole Advisors first reported a position in BKNG in Q4 2019 and has held it in 12 quarters since. The position peaked at $1.29M in Q2 2025. 543 funds tracked by Wall St. Rank hold BKNG as of Q2 2026.

  • J.W. Cole Advisors held 5,024 shares of Booking.com worth $896K as of Q2 2026.
  • J.W. Cole Advisors bought 499 Booking.com shares in Q2 2026, an estimated $85.1K.
  • Booking.com made up 0.02% of J.W. Cole Advisors's portfolio in Q2 2026, its #783 holding.
  • J.W. Cole Advisors first reported a position in Booking.com in Q4 2019 and has held it in 12 quarters since.
  • J.W. Cole Advisors's Booking.com position peaked at $1.29M in Q2 2025.
  • 543 funds tracked by Wall St. Rank held Booking.com as of Q2 2026.

Based on J.W. Cole Advisors's 13F filing for Q2 2026, filed 21 Jul 2026.