Vanguard Group’s Bread Financial BFH Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2025
Q4 | $379M | Sell |
5,116,037
-157,760
| -3% | -$10.4M | 0.01% | 1214 |
|
|
2025
Q3 | $294M | Buy |
5,273,797
+30,962
| +0.6% | +$1.91M | ﹤0.01% | 1339 |
|
|
2025
Q2 | $299M | Sell |
5,242,835
-283,744
| -5% | -$14.3M | ﹤0.01% | 1307 |
|
|
2025
Q1 | $277M | Sell |
5,526,579
-321,916
| -6% | -$18.3M | 0.01% | 1321 |
|
|
2024
Q4 | $357M | Buy |
5,848,495
+36,057
| +0.6% | +$2.04M | 0.01% | 1240 |
|
|
2024
Q3 | $277M | Buy |
5,812,438
+27,113
| +0.5% | +$1.38M | 0.01% | 1365 |
|
|
2024
Q2 | $258M | Sell |
5,785,325
-62,320
| -1% | -$2.44M | 0.01% | 1356 |
|
|
2024
Q1 | $218M | Buy |
5,847,645
+216,274
| +4% | +$7.68M | ﹤0.01% | 1463 |
|
|
2023
Q4 | $185M | Sell |
5,631,371
-80,494
| -1% | -$2.4M | ﹤0.01% | 1546 |
|
|
2023
Q3 | $195M | Sell |
5,711,865
-2,486
| -0% | -$91.1K | ﹤0.01% | 1440 |
|
|
2023
Q2 | $179M | Sell |
5,714,351
-74,899
| -1% | -$2.15M | ﹤0.01% | 1524 |
|
|
2023
Q1 | $176M | Buy |
5,789,250
+12,152
| +0.2% | +$455K | ﹤0.01% | 1519 |
|
|
2022
Q4 | $218M | Buy |
5,777,098
+835,323
| +17% | +$30.2M | 0.01% | 1382 |
|
|
2022
Q3 | $155M | Buy |
4,941,775
+158,545
| +3% | +$6.21M | ﹤0.01% | 1535 |
|
|
2022
Q2 | $177M | Buy |
4,783,230
+197,085
| +4% | +$10M | 0.01% | 1499 |
|
|
2022
Q1 | $258M | Buy |
4,586,145
+198,804
| +5% | +$13M | 0.01% | 1388 |
|
|
2021
Q4 | $292M | Sell |
4,387,341
-1,177,430
| -21% | -$87.1M | 0.01% | 1365 |
|
|
2021
Q3 | $448M | Sell |
5,564,771
-1,739
| -0% | -$134K | 0.01% | 1039 |
|
|
2021
Q2 | $463M | Sell |
5,566,510
-68,193
| -1% | -$6.17M | 0.01% | 1038 |
|
|
2021
Q1 | $504M | Buy |
5,634,703
+398,169
| +8% | +$28.6M | 0.01% | 945 |
|
|
2020
Q4 | $310M | Buy |
5,236,534
+510,237
| +11% | +$25.6M | 0.01% | 1180 |
|
|
2020
Q3 | $158M | Sell |
4,726,297
-657,408
| -12% | -$23.4M | 0.01% | 1423 |
|
|
2020
Q2 | $194M | Sell |
5,383,705
-612,075
| -10% | -$21.8M | 0.01% | 1287 |
|
|
2020
Q1 | $161M | Sell |
5,995,780
-165,498
| -3% | -$11.3M | 0.01% | 1259 |
|
|
2019
Q4 | $552M | Buy |
6,161,278
+419,457
| +7% | +$37M | 0.02% | 771 |
|
|
2019
Q3 | $587M | Sell |
5,741,821
-653,379
| -10% | -$73.6M | 0.02% | 715 |
|
|
2019
Q2 | $715M | Buy |
6,395,200
+82,275
| +1% | +$9.95M | 0.03% | 644 |
|
|
2019
Q1 | $882M | Sell |
6,312,925
-14,570
| -0.2% | -$1.98M | 0.03% | 546 |
|
|
2018
Q4 | $758M | Buy |
6,327,495
+90,210
| +1% | +$14.1M | 0.03% | 549 |
|
|
2018
Q3 | $1.18B | Buy |
6,237,285
+53,300
| +0.9% | +$10M | 0.05% | 447 |
|
|
2018
Q2 | $1.15B | Buy |
6,183,985
+95,194
| +2% | +$16.3M | 0.05% | 445 |
|
|
2018
Q1 | $1.03B | Buy |
6,088,791
+44,727
| +0.7% | +$8.74M | 0.05% | 473 |
|
|
2017
Q4 | $1.22B | Buy |
6,044,064
+40,776
| +0.7% | +$7.56M | 0.05% | 415 |
|
|
2017
Q3 | $1.06B | Sell |
6,003,288
-704,353
| -11% | -$131M | 0.05% | 443 |
|
|
2017
Q2 | $1.37B | Buy |
6,707,641
+55,082
| +0.8% | +$10.9M | 0.07% | 337 |
|
|
2017
Q1 | $1.32B | Buy |
6,652,559
+119,654
| +2% | +$22.6M | 0.07% | 330 |
|
|
2016
Q4 | $1.19B | Buy |
6,532,905
+75,242
| +1% | +$13.1M | 0.07% | 334 |
|
|
2016
Q3 | $1.11B | Buy |
6,457,663
+98,013
| +2% | +$16.7M | 0.06% | 350 |
|
|
2016
Q2 | $994M | Buy |
6,359,650
+67,180
| +1% | +$11.2M | 0.06% | 365 |
|
|
2016
Q1 | $1.1B | Sell |
6,292,470
-16,711
| -0.3% | -$2.92M | 0.07% | 305 |
|
|
2015
Q4 | $1.39B | Buy |
6,309,181
+156,728
| +3% | +$35.4M | 0.09% | 225 |
|
|
2015
Q3 | $1.27B | Buy |
6,152,453
+64,849
| +1% | +$14M | 0.09% | 234 |
|
|
2015
Q2 | $1.42B | Buy |
6,087,604
+17,813
| +0.3% | +$4.26M | 0.1% | 213 |
|
|
2015
Q1 | $1.44B | Buy |
6,069,791
+235,255
| +4% | +$53.7M | 0.1% | 219 |
|
|
2014
Q4 | $1.33B | Buy |
5,834,536
+703,891
| +14% | +$154M | 0.1% | 222 |
|
|
2014
Q3 | $1.02B | Buy |
5,130,645
+155,884
| +3% | +$32.7M | 0.08% | 266 |
|
|
2014
Q2 | $1.12B | Buy |
4,974,761
+212,198
| +4% | +$43.2M | 0.09% | 236 |
|
|
2014
Q1 | $1.04B | Buy |
4,762,563
+476,059
| +11% | +$102M | 0.09% | 233 |
|
|
2013
Q4 | $899M | Buy |
4,286,504
+825,709
| +24% | +$158M | 0.08% | 267 |
|
|
2013
Q3 | $584M | Buy |
3,460,795
+17,161
| +0.5% | +$2.72M | 0.06% | 379 |
|
|
2013
Q2 | $498M | Buy |
+3,443,634
| New | +$471M | 0.05% | 412 |
|
Other funds holding BFH
TCAM
Vanguard Group's BFH Position: Q4 2025 in Review
Vanguard Group reduced its Bread Financial (BFH) stake by 3% in Q4 2025, selling an estimated $10.4M and leaving 5,116,037 shares worth $379M. The position accounts for 0.01% of the portfolio, ranked #1214.
Vanguard Group first reported a position in BFH in Q2 2013 and has held it in 51 quarters since. The position peaked at $1.44B in Q1 2015. 374 funds tracked by Wall St. Rank hold BFH as of Q4 2025.
- Vanguard Group held 5,116,037 shares of Bread Financial worth $379M as of Q4 2025.
- Vanguard Group sold 157,760 Bread Financial shares in Q4 2025, an estimated $10.4M.
- Bread Financial made up 0.01% of Vanguard Group's portfolio in Q4 2025, its #1214 holding.
- Vanguard Group first reported a position in Bread Financial in Q2 2013 and has held it in 51 quarters since.
- Vanguard Group's Bread Financial position peaked at $1.44B in Q1 2015.
- 374 funds tracked by Wall St. Rank held Bread Financial as of Q4 2025.
Based on Vanguard Group's 13F filing for Q4 2025, filed 29 Jan 2026.