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SI

SimpliFi Inc Portfolio holdings

AUM $253M
1-Year Est. Return 11.51%
This Fund
S&P 500
This Quarter Est. Return
+1.04%
1 Year Est. Return
+11.51%
3 Year Est. Return
+26.72%
5 Year Est. Return
+24.2%
10 Year Est. Return
–
AUM
$236M
AUM Growth
+$2.67M
Cap. Flow
+$568K
Cap. Flow %
0.24%
Top 10 Hldgs %
86.7%
Holding
47
New
3
Increased
21
Reduced
17
Closed
4

Top Buys

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$50.6M
2
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$21.8M
3
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$10.5M
4
VIG icon
Vanguard Dividend Appreciation ETF
VIG
+$9.99M
5
VTIP icon
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
+$7.67M

Top Sells

Rank Stock Value
1
LQDI icon
iShares Inflation Hedged Corporate Bond ETF
LQDI
+$38.3M
2
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$12.2M
3
SPSB icon
State Street SPDR Portfolio Short Term Corporate Bond ETF
SPSB
+$11.8M
4
VTV icon
Vanguard Morningstar Value ETF
VTV
+$10.2M
5
BOND icon
PIMCO Active Bond Exchange-Traded Fund
BOND
+$10.1M

Sector Composition

Rank Sector Weight
1 Communication Services 0.51%
2 Industrials 0.13%
3 Utilities 0.12%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BND icon
1
Vanguard Total Bond Market
BND
$157B
$50.4M 21.3%
+679,847
New +$50.6M
RSP icon
2
Invesco S&P 500 Equal Weight ETF
RSP
$97B
$32.9M 13.9%
171,537
+114,836
+203% +$21.8M
VIG icon
3
Vanguard Dividend Appreciation ETF
VIG
$111B
$23M 9.75%
104,848
+45,726
+77% +$9.99M
IEF icon
4
iShares 7-10 Year Treasury Bond ETF
IEF
$47.1B
$22.3M 9.43%
231,873
+11,295
+5% +$1.09M
QEFA icon
5
State Street SPDR MSCI EAFE StrategicFactors ETF
QEFA
$1.06B
$22.1M 9.34%
243,597
-5,289
-2% -$471K
SPY icon
6
State Street SPDR S&P 500 ETF Trust
SPY
$790B
$14.3M 6.05%
20,955
-18,048
-46% -$12.2M
DGRE icon
7
WisdomTree Trust WisdomTree Emerging Markets Quality Dividend Growth Fund
DGRE
$141M
$10.6M 4.48%
338,309
+138,059
+69% +$4.15M
VGIT icon
8
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.6B
$10.4M 4.41%
+173,791
New +$10.5M
BOND icon
9
PIMCO Active Bond Exchange-Traded Fund
BOND
$8.37B
$9.8M 4.15%
105,312
-108,047
-51% -$10.1M
VTIP icon
10
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
$19.1B
$9.2M 3.89%
186,039
+153,298
+468% +$7.67M
IWM icon
11
iShares Russell 2000 ETF
IWM
$79.8B
$7.75M 3.28%
31,476
-40,594
-56% -$9.98M
QUAL icon
12
iShares MSCI USA Quality Factor ETF
QUAL
$46.4B
$3.53M 1.49%
+17,764
New +$3.49M
PWZ icon
13
Invesco California AMT-Free Municipal Bond ETF
PWZ
$1.14B
$2M 0.85%
82,932
+13,916
+20% +$337K
CMF icon
14
iShares California Muni Bond ETF
CMF
$4.55B
$1.82M 0.77%
31,693
+5,658
+22% +$325K
VTI icon
15
Vanguard Morningstar Total Stock Market ETF
VTI
$660B
$1.67M 0.71%
4,977
-223
-4% -$74.2K
AOR icon
16
iShares Core 60/40 Balanced Allocation ETF
AOR
$3.66B
$1.23M 0.52%
18,847
-32
-0.2% -$2.08K
VZ icon
17
Verizon
VZ
$195B
$1.2M 0.51%
29,501
+168
+0.6% +$6.81K
LQDI icon
18
iShares Inflation Hedged Corporate Bond ETF
LQDI
$69.7M
$1.11M 0.47%
41,986
-1,434,412
-97% -$38.3M
INMU icon
19
BlackRock Intermediate Muni Income Bond ETF
INMU
$540M
$1.06M 0.45%
44,259
-1,177
-3% -$28.3K
XMPT icon
20
VanEck CEF Muni Income ETF
XMPT
$219M
$820K 0.35%
37,475
+5,171
+16% +$113K
HYMB icon
21
State Street SPDR Nuveen ICE High Yield Municipal Bond ETF
HYMB
$3.09B
$746K 0.32%
29,892
-4,953
-14% -$124K
PWV icon
22
Invesco Large Cap Value ETF
PWV
$1.68B
$632K 0.27%
9,506
+746
+9% +$49K
AOA icon
23
iShares Core 80/20 Aggressive Allocation ETF
AOA
$3.19B
$610K 0.26%
6,812
+300
+5% +$26.7K
VXUS icon
24
Vanguard Total International Stock ETF
VXUS
$155B
$541K 0.23%
7,169
-1,862
-21% -$139K
DSTL icon
25
Distillate US Fundamental Stability & Value ETF
DSTL
$1.97B
$523K 0.22%
8,876
-182
-2% -$10.6K
1
2

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JWM
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N
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PWA
Phoenix Wealth Advisors Chapel Hill, North Carolina $253M AUM 17.97% 1-Year Est. Return
ORC
O'Rourke & Company Boston, Massachusetts $253M AUM 16.72% 1-Year Est. Return
MWM
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RA
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PI
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SimpliFi Inc's Q4 2025 Portfolio in Review

As of Q4 2025, SimpliFi Inc held 47 positions worth $236M, up 1.1% from $234M the previous quarter. Its ten largest holdings account for 87% of the portfolio.

SimpliFi Inc's Q4 2025 filing shows 3 new, 21 increased, 17 reduced and 4 closed positions. Its largest new stake was Vanguard Total Bond Market: 679,847 shares worth $50.4M. The largest sale was iShares Inflation Hedged Corporate Bond ETF, an estimated $38.3M.

By sector, the portfolio is most concentrated in Communication Services at 0.51% of assets, down from 0.55% a quarter earlier, followed by Industrials and Utilities.

  • SimpliFi Inc's largest Q4 2025 buy was Vanguard Total Bond Market: 679,847 shares worth $50.4M.
  • SimpliFi Inc added most to Invesco S&P 500 Equal Weight ETF in Q4 2025, an estimated $21.8M increase.
  • SimpliFi Inc's biggest Q4 2025 reduction was iShares Inflation Hedged Corporate Bond ETF, cutting an estimated $38.3M.
  • SimpliFi Inc fully exited iShares U.S. Thematic Rotation Active ETF in Q4 2025, selling an estimated $7.73M.
  • SimpliFi Inc's ten largest holdings make up 87% of its $236M portfolio in Q4 2025.
  • SimpliFi Inc opened 3 new positions and closed 4 in Q4 2025.
  • SimpliFi Inc's portfolio value rose 1.1% quarter-over-quarter to $236M.

Based on SimpliFi Inc's 13F filing for Q4 2025, filed 23 Jan 2026.