RFG Advisory Portfolio holdings
RFG Advisory is a support platform for independent financial advisors, who serve clients under the RFG name through their own local practices. It grew out of Reliance Financial Group, founded by Bobby White, and was formed as RFG Advisory when Shannon Spotswood, who had spent decades in institutional investing, joined as president to build a platform beyond what LPL Financial could provide. Rick Wedell, its chief investment officer, started the Bluemonte investment solution, and RFG is hired to manage a group of Bluemonte ETFs for Exchange Traded Concepts. Since 2023 the firm has been owned by RFG Holdings, whose owners include White, Spotswood, Wedell and investment vehicles controlled by Long Ridge Equity Partners.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Bluemonte Dynamic Total Market ETF
BLUX
|
+$40.6M |
| 2 |
PIMCO Multi Sector Bond Active ETF
PYLD
|
+$35.9M |
| 3 |
Bluemonte Global Equity ETF
BINT
|
+$32.4M |
| 4 |
Putnam Focused Large Cap Value ETF
PVAL
|
+$30.8M |
| 5 |
Putnam Focused Large Cap Growth ETF
PGRO
|
+$29.9M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Ondas Inc
ONDS
|
+$12.3M |
| 2 |
Applied Materials
AMAT
|
+$7.44M |
| 3 |
Lightpath Technologies
LPTH
|
+$5.88M |
| 4 |
Beacon Tactical Risk ETF
BTR
|
+$4.21M |
| 5 |
iShares 7-10 Year Treasury Bond ETF
IEF
|
+$3.91M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 84.24% |
| 2 | Technology | 5.89% |
| 3 | Consumer Discretionary | 1.74% |
| 4 | Financials | 1.59% |
| 5 | Communication Services | 1.49% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
901
Ameriprise Financial
AMP
$43.9B
| $422K | 0.01% |
858
+62
| +8% | +$33.3K |
2020 Q2
25 quarters
|
|
902
Exelon
EXC
$47.4B
| $422K | 0.01% |
+10,435
| New | +$466K |
2026 Q3
0 quarters
|
|
903
FT Vest US Equity Moderate Buffer ETF March
GMAR
$425M
| $421K | 0.01% |
9,300
| – | – |
2026 Q1
2 quarters
|
|
904
FT Vest Buffered Allocation Growth ETF
BUFG
$330M
| $420K | 0.01% |
+14,063
| New | +$418K |
2026 Q3
0 quarters
|
|
905
iShares US Aerospace & Defense ETF
ITA
$12.6B
| $420K | 0.01% |
2,027
+329
| +19% | +$76.7K |
2023 Q4
11 quarters
|
|
906
FB Financial Corp
FBK
$2.73B
| $416K | 0.01% |
8,046
-7
| -0.1% | -$402 |
2025 Q3
4 quarters
|
|
907
Stryker
SYK
$119B
| $415K | 0.01% |
1,508
+65
| +5% | +$20.5K |
2026 Q2
1 quarter
|
|
908
T. Rowe Price Growth ETF
TGRT
$1.58B
| $415K | 0.01% |
8,800
+200
| +2% | +$9.22K |
2026 Q2
1 quarter
|
|
909
Norfolk Southern
NSC
$76.8B
| $414K | 0.01% |
1,339
+62
| +5% | +$20.5K |
2023 Q2
13 quarters
|
|
910
Archer Aviation
ACHR
$3.21B
| $413K | 0.01% |
83,087
-27,696
| -25% | -$151K |
2025 Q3
4 quarters
|
|
911
Principal Spectrum Preferred and Income ETF
PQDI
$122M
| $412K | 0.01% |
+22,044
| New | +$423K |
2026 Q3
0 quarters
|
|
912
Pictet AI Enhanced US Equity ETF
PQUS
$139M
| $411K | 0.01% |
+14,407
| New | +$407K |
2026 Q3
0 quarters
|
|
913
Robinhood
HOOD
$76.7B
| $409K | 0.01% |
3,632
+127
| +4% | +$13.5K |
2025 Q3
4 quarters
|
|
914
JPMorgan Diversified Return US Equity ETF
JPUS
$467M
| $406K | 0.01% |
2,990
+167
| +6% | +$23.7K |
2026 Q2
1 quarter
|
|
915
General Motors
GM
$75B
| $405K | 0.01% |
5,263
+2,254
| +75% | +$189K |
2026 Q2
1 quarter
|
|
916
Globe Life
GL
$12.2B
| $405K | 0.01% |
2,446
-449
| -16% | -$79.1K |
2024 Q4
7 quarters
|
|
917
iShares Biotechnology ETF
IBB
$11.4B
| $402K | 0.01% |
1,911
+74
| +4% | +$14.8K |
2026 Q2
1 quarter
|
|
918
HCA Healthcare
HCA
$97.3B
| $402K | 0.01% |
+942
| New | +$386K |
2026 Q3
0 quarters
|
|
919
Schwab Intermediately-Term US Treasury ETF
SCHR
$13.6B
| $401K | 0.01% |
16,917
+1,383
| +9% | +$33.6K |
2025 Q2
5 quarters
|
|
920
Marriott International
MAR
$109B
| $399K | 0.01% |
1,122
+31
| +3% | +$11K |
2022 Q4
15 quarters
|
|
921
DELISTED
Warner Bros
WBD
| $398K | 0.01% |
12,852
-399
| -3% | -$11.1K |
2026 Q2
1 quarter
|
|
922
Ross Stores
ROST
$74.1B
| $397K | 0.01% |
1,700
+270
| +19% | +$63.3K |
2025 Q4
3 quarters
|
|
923
Hershey
HSY
$33.7B
| $396K | 0.01% |
2,513
+7
| +0.3% | +$1.23K |
2025 Q3
4 quarters
|
|
924
Innovator US Equity Power Buffer ETF November
PNOV
$818M
| $394K | 0.01% |
8,647
-2,816
| -25% | -$127K |
2023 Q4
11 quarters
|
|
925
Ameren
AEE
$30.6B
| $393K | 0.01% |
3,954
-85
| -2% | -$9.17K |
2024 Q2
9 quarters
|
|
Similar funds
RFG Advisory's Q3 2026 Portfolio in Review
As of Q3 2026, RFG Advisory held 1,301 positions worth $7.09B, up 11% from $6.4B the previous quarter. Its ten largest holdings account for 42% of the portfolio.
RFG Advisory deployed $744M of net new capital in Q3 2026, opening 175 new positions and adding to 615 existing holdings. Its largest new stake was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
By sector, the portfolio is most concentrated in Miscellaneous at 84% of assets, down from 84% a quarter earlier, followed by Technology and Consumer Discretionary.
On the sell side, the largest reduction was Ondas Inc, an estimated $12.3M trimmed.
- RFG Advisory's largest Q3 2026 buy was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
- RFG Advisory added most to Bluemonte Dynamic Total Market ETF in Q3 2026, an estimated $40.6M increase.
- RFG Advisory's biggest Q3 2026 reduction was Ondas Inc, cutting an estimated $12.3M.
- RFG Advisory fully exited Applied Materials in Q3 2026, selling an estimated $7.44M.
- RFG Advisory's ten largest holdings make up 42% of its $7.09B portfolio in Q3 2026.
- RFG Advisory opened 175 new positions and closed 79 in Q3 2026.
- RFG Advisory's portfolio value rose 11% quarter-over-quarter to $7.09B.
Based on RFG Advisory's 13F filing for Q3 2026, filed 3 Nov 2026.