RFG Advisory Portfolio holdings
RFG Advisory is a support platform for independent financial advisors, who serve clients under the RFG name through their own local practices. It grew out of Reliance Financial Group, founded by Bobby White, and was formed as RFG Advisory when Shannon Spotswood, who had spent decades in institutional investing, joined as president to build a platform beyond what LPL Financial could provide. Rick Wedell, its chief investment officer, started the Bluemonte investment solution, and RFG is hired to manage a group of Bluemonte ETFs for Exchange Traded Concepts. Since 2023 the firm has been owned by RFG Holdings, whose owners include White, Spotswood, Wedell and investment vehicles controlled by Long Ridge Equity Partners.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Bluemonte Dynamic Total Market ETF
BLUX
|
+$40.6M |
| 2 |
PIMCO Multi Sector Bond Active ETF
PYLD
|
+$35.9M |
| 3 |
Bluemonte Global Equity ETF
BINT
|
+$32.4M |
| 4 |
Putnam Focused Large Cap Value ETF
PVAL
|
+$30.8M |
| 5 |
Putnam Focused Large Cap Growth ETF
PGRO
|
+$29.9M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Ondas Inc
ONDS
|
+$12.3M |
| 2 |
Applied Materials
AMAT
|
+$7.44M |
| 3 |
Lightpath Technologies
LPTH
|
+$5.88M |
| 4 |
Beacon Tactical Risk ETF
BTR
|
+$4.21M |
| 5 |
iShares 7-10 Year Treasury Bond ETF
IEF
|
+$3.91M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 84.24% |
| 2 | Technology | 5.89% |
| 3 | Consumer Discretionary | 1.74% |
| 4 | Financials | 1.59% |
| 5 | Communication Services | 1.49% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
851
Magna International
MGA
$16.4B
| $489K | 0.01% |
+7,676
| New | +$511K |
2026 Q3
0 quarters
|
|
852
Maplebear
CART
$13.8B
| $487K | 0.01% |
11,289
| – | – |
2025 Q1
6 quarters
|
|
853
Nucor
NUE
$62.1B
| $486K | 0.01% |
2,080
+121
| +6% | +$30.2K |
2018 Q3
32 quarters
|
|
854
Ecolab
ECL
$85.5B
| $484K | 0.01% |
1,763
-46
| -3% | -$12.8K |
2019 Q4
27 quarters
|
|
855
Innovator US Equity Ultra Buffer ETF January
UJAN
$249M
| $483K | 0.01% |
10,420
-118
| -1% | -$5.42K |
2024 Q1
10 quarters
|
|
856
Sonida Senior Living
SNDA
$1.64B
| $483K | 0.01% |
12,863
-3,039
| -19% | -$120K |
2026 Q1
2 quarters
|
|
857
Travelers Companies
TRV
$81B
| $482K | 0.01% |
1,352
+221
| +20% | +$80.9K |
2025 Q1
6 quarters
|
|
858
Regeneron Pharmaceuticals
REGN
$101B
| $481K | 0.01% |
634
-155
| -20% | -$117K |
2026 Q1
2 quarters
|
|
859
Entergy
ETR
$52B
| $479K | 0.01% |
4,823
+642
| +15% | +$69.3K |
2024 Q4
7 quarters
|
|
860
Church & Dwight Co
CHD
$25.8B
| $476K | 0.01% |
5,056
+1,954
| +63% | +$192K |
2020 Q2
25 quarters
|
|
861
Prudential Financial
PRU
$41B
| $476K | 0.01% |
4,192
+536
| +15% | +$63.9K |
2021 Q1
22 quarters
|
|
862
SPDR Gold MiniShares Trust
GLDM
$29.6B
| $476K | 0.01% |
+5,786
| New | +$488K |
2026 Q3
0 quarters
|
|
863
Crocs
CROX
$7.02B
| $475K | 0.01% |
+4,053
| New | +$512K |
2026 Q3
0 quarters
|
|
864
Innovator US Equity Buffer ETF September
BSEP
$458M
| $472K | 0.01% |
8,741
| – | – |
2024 Q1
10 quarters
|
|
865
Gulfport Energy Corp
GPOR
$2.95B
| $472K | 0.01% |
+3,134
| New | +$516K |
2026 Q3
0 quarters
|
|
866
WisdomTree Emerging Markets Local Debt Fund
ELD
$129M
| $471K | 0.01% |
16,883
+6,951
| +70% | +$199K |
2024 Q1
10 quarters
|
|
867
National Grid
NGG
$83.3B
| $470K | 0.01% |
6,194
+994
| +19% | +$79.3K |
2019 Q2
29 quarters
|
|
868
VanEck Fallen Angel High Yield Bond ETF
ANGL
$2.97B
| $466K | 0.01% |
16,755
-6,884
| -29% | -$198K |
2025 Q3
4 quarters
|
|
869
Innovator US Equity Ultra Buffer ETF October
UOCT
$267M
| $466K | 0.01% |
10,981
-223
| -2% | -$9.32K |
2024 Q1
10 quarters
|
|
870
ALPS O'Shares U.S. Quality Dividend ETF
OUSA
$737M
| $464K | 0.01% |
+7,800
| New | +$474K |
2026 Q3
0 quarters
|
|
871
Bluerock Private Real Estate Fund
BPRE
| $462K | 0.01% |
36,877
+482
| +1% | +$6K |
2026 Q2
1 quarter
|
|
872
Autoliv
ALV
$8.59B
| $461K | 0.01% |
+4,120
| New | +$495K |
2026 Q3
0 quarters
|
|
873
Motley Fool 100 Index ETF
TMFC
$2.03B
| $461K | 0.01% |
5,755
-405
| -7% | -$31.8K |
2024 Q4
7 quarters
|
|
874
Phillips Edison & Co
PECO
$5.11B
| $460K | 0.01% |
12,327
+405
| +3% | +$16.3K |
2024 Q1
10 quarters
|
|
875
FedEx
FDX
$74.5B
| $460K | 0.01% |
1,614
-189
| -10% | -$59.4K |
2024 Q3
8 quarters
|
|
Similar funds
RFG Advisory's Q3 2026 Portfolio in Review
As of Q3 2026, RFG Advisory held 1,301 positions worth $7.09B, up 11% from $6.4B the previous quarter. Its ten largest holdings account for 42% of the portfolio.
RFG Advisory deployed $744M of net new capital in Q3 2026, opening 175 new positions and adding to 615 existing holdings. Its largest new stake was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
By sector, the portfolio is most concentrated in Miscellaneous at 84% of assets, down from 84% a quarter earlier, followed by Technology and Consumer Discretionary.
On the sell side, the largest reduction was Ondas Inc, an estimated $12.3M trimmed.
- RFG Advisory's largest Q3 2026 buy was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
- RFG Advisory added most to Bluemonte Dynamic Total Market ETF in Q3 2026, an estimated $40.6M increase.
- RFG Advisory's biggest Q3 2026 reduction was Ondas Inc, cutting an estimated $12.3M.
- RFG Advisory fully exited Applied Materials in Q3 2026, selling an estimated $7.44M.
- RFG Advisory's ten largest holdings make up 42% of its $7.09B portfolio in Q3 2026.
- RFG Advisory opened 175 new positions and closed 79 in Q3 2026.
- RFG Advisory's portfolio value rose 11% quarter-over-quarter to $7.09B.
Based on RFG Advisory's 13F filing for Q3 2026, filed 3 Nov 2026.