RFG Advisory Portfolio holdings
RFG Advisory is a support platform for independent financial advisors, who serve clients under the RFG name through their own local practices. It grew out of Reliance Financial Group, founded by Bobby White, and was formed as RFG Advisory when Shannon Spotswood, who had spent decades in institutional investing, joined as president to build a platform beyond what LPL Financial could provide. Rick Wedell, its chief investment officer, started the Bluemonte investment solution, and RFG is hired to manage a group of Bluemonte ETFs for Exchange Traded Concepts. Since 2023 the firm has been owned by RFG Holdings, whose owners include White, Spotswood, Wedell and investment vehicles controlled by Long Ridge Equity Partners.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Bluemonte Dynamic Total Market ETF
BLUX
|
+$40.6M |
| 2 |
PIMCO Multi Sector Bond Active ETF
PYLD
|
+$35.9M |
| 3 |
Bluemonte Global Equity ETF
BINT
|
+$32.4M |
| 4 |
Putnam Focused Large Cap Value ETF
PVAL
|
+$30.8M |
| 5 |
Putnam Focused Large Cap Growth ETF
PGRO
|
+$29.9M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Ondas Inc
ONDS
|
+$12.3M |
| 2 |
Applied Materials
AMAT
|
+$7.44M |
| 3 |
Lightpath Technologies
LPTH
|
+$5.88M |
| 4 |
Beacon Tactical Risk ETF
BTR
|
+$4.21M |
| 5 |
iShares 7-10 Year Treasury Bond ETF
IEF
|
+$3.91M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 84.24% |
| 2 | Technology | 5.89% |
| 3 | Consumer Discretionary | 1.74% |
| 4 | Financials | 1.59% |
| 5 | Communication Services | 1.49% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
801
Avantis Core Fixed Income ETF
AVIG
$2.02B
| $572K | 0.01% |
+14,524
| New | +$590K |
2026 Q3
0 quarters
|
|
802
iShares International Select Dividend ETF
IDV
$8.26B
| $569K | 0.01% |
13,482
-1,019
| -7% | -$44.7K |
2022 Q4
15 quarters
|
|
803
Moody's
MCO
$86.8B
| $569K | 0.01% |
1,252
+241
| +24% | +$117K |
2021 Q1
22 quarters
|
|
804
H&R Block
HRB
$6.51B
| $562K | 0.01% |
+13,769
| New | +$627K |
2026 Q3
0 quarters
|
|
805
Signet Jewelers
SIG
$4.56B
| $557K | 0.01% |
+5,445
| New | +$498K |
2026 Q3
0 quarters
|
|
806
American Electric Power
AEP
$70.7B
| $556K | 0.01% |
4,685
+1,029
| +28% | +$130K |
2024 Q1
10 quarters
|
|
807
WisdomTree US SmallCap Earnings Fund
EES
$688M
| $555K | 0.01% |
8,596
+46
| +0.5% | +$3.11K |
2022 Q3
16 quarters
|
|
808
iShares MSCI USA Value Factor ETF
VLUE
$9.32B
| $554K | 0.01% |
2,797
+63
| +2% | +$12.5K |
2025 Q3
4 quarters
|
|
809
Colgate-Palmolive
CL
$76B
| $553K | 0.01% |
6,477
+249
| +4% | +$22.5K |
2018 Q2
33 quarters
|
|
810
iShares High Yield Muni Active ETF
HIMU
$2.53B
| $552K | 0.01% |
12,076
+4,562
| +61% | +$219K |
2026 Q1
2 quarters
|
|
811
Yum! Brands
YUM
$42.8B
| $549K | 0.01% |
4,026
-608
| -13% | -$90.9K |
2020 Q2
25 quarters
|
|
812
Invesco Total Return Bond ETF
GTO
$2.58B
| $547K | 0.01% |
12,256
+91
| +0.7% | +$4.19K |
2021 Q4
19 quarters
|
|
813
JPMorgan Ultra-Short Municipal Income ETF
JMST
$8.29B
| $543K | 0.01% |
+10,736
| New | +$546K |
2026 Q3
0 quarters
|
|
814
Invesco S&P 500 Revenue ETF
RWL
$10.3B
| $541K | 0.01% |
4,202
-299
| -7% | -$39.5K |
2025 Q2
5 quarters
|
|
815
Williams-Sonoma
WSM
$29.9B
| $540K | 0.01% |
2,369
-402
| -15% | -$92.8K |
2019 Q4
27 quarters
|
|
816
MSC Income Fund Inc
MSIF
$542M
| $539K | 0.01% |
45,794
-10,870
| -19% | -$131K |
2026 Q2
1 quarter
|
|
817
Vanguard Materials ETF
VAW
$3.28B
| $538K | 0.01% |
2,464
-931
| -27% | -$214K |
2025 Q4
3 quarters
|
|
818
Dimensional US Marketwide Value ETF
DFUV
$15.6B
| $536K | 0.01% |
9,749
+5
| +0.1% | +$281 |
2022 Q2
17 quarters
|
|
819
First Trust Ultra Short Duration Municipal ETF
FUMB
$298M
| $536K | 0.01% |
26,921
+8,185
| +44% | +$164K |
2022 Q3
16 quarters
|
|
820
KBR
KBR
$5.01B
| $533K | 0.01% |
+15,145
| New | +$554K |
2026 Q3
0 quarters
|
|
821
BlackRock Short Maturity Municipal Bond ETF
MEAR
$1.53B
| $531K | 0.01% |
+10,706
| New | +$537K |
2026 Q3
0 quarters
|
|
822
Dominion Energy
D
$58.7B
| $531K | 0.01% |
8,776
+39
| +0.4% | +$2.62K |
2025 Q1
6 quarters
|
|
823
Fox Class B
FOX
$25.1B
| $530K | 0.01% |
+9,408
| New | +$523K |
2026 Q3
0 quarters
|
|
824
KraneShares Wahed Alternative Income Index ETF
KWIN
$62.2M
| $529K | 0.01% |
20,476
-39,096
| -66% | -$1.01M |
2026 Q1
2 quarters
|
|
825
iShares MSCI Switzerland ETF
EWL
$3.02B
| $529K | 0.01% |
8,936
+400
| +5% | +$25K |
2019 Q2
29 quarters
|
|
Similar funds
RFG Advisory's Q3 2026 Portfolio in Review
As of Q3 2026, RFG Advisory held 1,301 positions worth $7.09B, up 11% from $6.4B the previous quarter. Its ten largest holdings account for 42% of the portfolio.
RFG Advisory deployed $744M of net new capital in Q3 2026, opening 175 new positions and adding to 615 existing holdings. Its largest new stake was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
By sector, the portfolio is most concentrated in Miscellaneous at 84% of assets, down from 84% a quarter earlier, followed by Technology and Consumer Discretionary.
On the sell side, the largest reduction was Ondas Inc, an estimated $12.3M trimmed.
- RFG Advisory's largest Q3 2026 buy was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
- RFG Advisory added most to Bluemonte Dynamic Total Market ETF in Q3 2026, an estimated $40.6M increase.
- RFG Advisory's biggest Q3 2026 reduction was Ondas Inc, cutting an estimated $12.3M.
- RFG Advisory fully exited Applied Materials in Q3 2026, selling an estimated $7.44M.
- RFG Advisory's ten largest holdings make up 42% of its $7.09B portfolio in Q3 2026.
- RFG Advisory opened 175 new positions and closed 79 in Q3 2026.
- RFG Advisory's portfolio value rose 11% quarter-over-quarter to $7.09B.
Based on RFG Advisory's 13F filing for Q3 2026, filed 3 Nov 2026.