RFG Advisory Portfolio holdings
RFG Advisory is a support platform for independent financial advisors, who serve clients under the RFG name through their own local practices. It grew out of Reliance Financial Group, founded by Bobby White, and was formed as RFG Advisory when Shannon Spotswood, who had spent decades in institutional investing, joined as president to build a platform beyond what LPL Financial could provide. Rick Wedell, its chief investment officer, started the Bluemonte investment solution, and RFG is hired to manage a group of Bluemonte ETFs for Exchange Traded Concepts. Since 2023 the firm has been owned by RFG Holdings, whose owners include White, Spotswood, Wedell and investment vehicles controlled by Long Ridge Equity Partners.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Bluemonte Dynamic Total Market ETF
BLUX
|
+$40.6M |
| 2 |
PIMCO Multi Sector Bond Active ETF
PYLD
|
+$35.9M |
| 3 |
Bluemonte Global Equity ETF
BINT
|
+$32.4M |
| 4 |
Putnam Focused Large Cap Value ETF
PVAL
|
+$30.8M |
| 5 |
Putnam Focused Large Cap Growth ETF
PGRO
|
+$29.9M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Ondas Inc
ONDS
|
+$12.3M |
| 2 |
Applied Materials
AMAT
|
+$7.44M |
| 3 |
Lightpath Technologies
LPTH
|
+$5.88M |
| 4 |
Beacon Tactical Risk ETF
BTR
|
+$4.21M |
| 5 |
iShares 7-10 Year Treasury Bond ETF
IEF
|
+$3.91M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 84.24% |
| 2 | Technology | 5.89% |
| 3 | Consumer Discretionary | 1.74% |
| 4 | Financials | 1.59% |
| 5 | Communication Services | 1.49% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
876
Invesco S&P MidCap Quality ETF
XMHQ
$5.79B
| $460K | 0.01% |
4,122
-1,346
| -25% | -$155K |
2025 Q3
4 quarters
|
|
877
iShares Broad USD High Yield Corporate Bond ETF
USHY
$26.4B
| $458K | 0.01% |
12,815
-3,845
| -23% | -$141K |
2022 Q3
16 quarters
|
|
878
Dell
DELL
$260B
| $458K | 0.01% |
851
+117
| +16% | +$55K |
2026 Q2
1 quarter
|
|
879
Cintas
CTAS
$88.8B
| $457K | 0.01% |
2,344
-14
| -0.6% | -$2.78K |
2026 Q1
2 quarters
|
|
880
Gentex
GNTX
$4.23B
| $457K | 0.01% |
+21,030
| New | +$491K |
2026 Q3
0 quarters
|
|
881
Idexx Laboratories
IDXX
$52.9B
| $456K | 0.01% |
874
-315
| -26% | -$173K |
2025 Q1
6 quarters
|
|
882
Delta Air Lines
DAL
$54.8B
| $453K | 0.01% |
5,424
+114
| +2% | +$9.7K |
2025 Q2
5 quarters
|
|
883
KKR & Co
KKR
$86.2B
| $445K | 0.01% |
4,873
+622
| +15% | +$63.5K |
2023 Q4
11 quarters
|
|
884
Cabot Corp
CBT
$3.72B
| $443K | 0.01% |
+5,758
| New | +$486K |
2026 Q3
0 quarters
|
|
885
ARK Innovation ETF
ARKK
$6.24B
| $442K | 0.01% |
4,955
-110
| -2% | -$9K |
2024 Q4
7 quarters
|
|
886
State Street SPDR Bloomberg 1-10 Year TIPS ETF
TIPX
$2.1B
| $441K | 0.01% |
24,198
+28
| +0.1% | +$520 |
2022 Q2
17 quarters
|
|
887
iShares ESG Aware 1-5 Year USD Corporate Bond ETF
SUSB
$1.31B
| $440K | 0.01% |
17,994
-15
| -0.1% | -$371 |
2026 Q2
1 quarter
|
|
888
Centene
CNC
$33.4B
| $435K | 0.01% |
6,995
-344
| -5% | -$22.5K |
2016 Q1
42 quarters
|
|
889
Allstate
ALL
$66.1B
| $434K | 0.01% |
1,958
+46
| +2% | +$11.7K |
2024 Q4
7 quarters
|
|
890
Figma
FIG
$11.2B
| $433K | 0.01% |
20,622
+2,000
| +11% | +$47.8K |
2025 Q3
4 quarters
|
|
891
Royal Bank of Canada
RY
$282B
| $433K | 0.01% |
2,201
+33
| +2% | +$6.86K |
2018 Q1
34 quarters
|
|
892
Aptus Large Cap Enhanced Yield ETF
DUBS
$445M
| $433K | 0.01% |
10,097
-9,391
| -48% | -$400K |
2026 Q1
2 quarters
|
|
893
Lear
LEA
$5.63B
| $433K | 0.01% |
+3,666
| New | +$474K |
2026 Q3
0 quarters
|
|
894
Angel Oak UltraShort Income ETF
UYLD
$1.44B
| $432K | 0.01% |
8,525
-636
| -7% | -$32.5K |
2024 Q4
7 quarters
|
|
895
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$13.3B
| $432K | 0.01% |
4,758
-290
| -6% | -$27.4K |
2022 Q1
18 quarters
|
|
896
Gladstone Land Corp
LAND
$316M
| $432K | 0.01% |
+45,655
| New | +$405K |
2026 Q3
0 quarters
|
|
897
Vanguard Consumer Staples ETF
VDC
$8.17B
| $430K | 0.01% |
1,968
-1,735
| -47% | -$397K |
2025 Q4
3 quarters
|
|
898
Hewlett Packard
HPE
$70.5B
| $429K | 0.01% |
6,711
-615
| -8% | -$32.6K |
2026 Q2
1 quarter
|
|
899
Innovator US Equity Ultra Buffer ETF July
UJUL
$303M
| $428K | 0.01% |
10,343
-316
| -3% | -$13K |
2025 Q1
6 quarters
|
|
900
CALL
Micron Technology
MU
$967B
| $426K | 0.01% |
400
| – | – |
2026 Q2
1 quarter
|
|
Similar funds
RFG Advisory's Q3 2026 Portfolio in Review
As of Q3 2026, RFG Advisory held 1,301 positions worth $7.09B, up 11% from $6.4B the previous quarter. Its ten largest holdings account for 42% of the portfolio.
RFG Advisory deployed $744M of net new capital in Q3 2026, opening 175 new positions and adding to 615 existing holdings. Its largest new stake was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
By sector, the portfolio is most concentrated in Miscellaneous at 84% of assets, down from 84% a quarter earlier, followed by Technology and Consumer Discretionary.
On the sell side, the largest reduction was Ondas Inc, an estimated $12.3M trimmed.
- RFG Advisory's largest Q3 2026 buy was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
- RFG Advisory added most to Bluemonte Dynamic Total Market ETF in Q3 2026, an estimated $40.6M increase.
- RFG Advisory's biggest Q3 2026 reduction was Ondas Inc, cutting an estimated $12.3M.
- RFG Advisory fully exited Applied Materials in Q3 2026, selling an estimated $7.44M.
- RFG Advisory's ten largest holdings make up 42% of its $7.09B portfolio in Q3 2026.
- RFG Advisory opened 175 new positions and closed 79 in Q3 2026.
- RFG Advisory's portfolio value rose 11% quarter-over-quarter to $7.09B.
Based on RFG Advisory's 13F filing for Q3 2026, filed 3 Nov 2026.