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PF

Penney Financial Portfolio holdings

AUM $286M
1-Year Est. Return 15.45%
This Fund
S&P 500
This Quarter Est. Return
-1.66%
1 Year Est. Return
+15.45%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$152M
AUM Growth
+$3.15M
Cap. Flow
+$6.26M
Cap. Flow %
4.11%
Top 10 Hldgs %
88.39%
Holding
39
New
–
Increased
18
Reduced
2
Closed
2

Top Buys

Rank Stock Value
1
GSLC icon
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
+$1.98M
2
VTI icon
Vanguard Total Stock Market ETF
VTI
+$1.2M
3
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$1.14M
4
VYM icon
Vanguard High Dividend Yield ETF
VYM
+$549K
5
SCHD icon
Schwab US Dividend Equity ETF
SCHD
+$391K

Top Sells

Rank Stock Value
1
EIX icon
Edison International
EIX
+$240K
2
AVGO icon
Broadcom
AVGO
+$232K
3
SCHB icon
Schwab US Broad Market ETF
SCHB
+$70.5K
4
CVX icon
Chevron
CVX
+$37.6K

Sector Composition

Rank Sector Weight
1 Technology 1.57%
2 Energy 1.41%
3 Industrials 0.77%
4 Consumer Discretionary 0.34%
5 Healthcare 0.17%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GSLC icon
1
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
$14.9B
$43.3M 28.43%
393,309
+17,104
+5% +$1.98M
VTI icon
2
Vanguard Total Stock Market ETF
VTI
$655B
$32.6M 21.42%
118,688
+4,129
+4% +$1.2M
VEA icon
3
Vanguard FTSE Developed Markets ETF
VEA
$227B
$15.2M 9.97%
298,709
+22,561
+8% +$1.14M
VYM icon
4
Vanguard High Dividend Yield ETF
VYM
$81.3B
$10.7M 7.04%
83,122
+4,192
+5% +$549K
SCHD icon
5
Schwab US Dividend Equity ETF
SCHD
$103B
$8.19M 5.38%
292,747
+14,025
+5% +$391K
IEFA icon
6
iShares Core MSCI EAFE ETF
IEFA
$188B
$7.3M 4.8%
96,558
+4,415
+5% +$330K
VB icon
7
Vanguard Small-Cap ETF
VB
$79.9B
$6.26M 4.11%
28,252
+1,365
+5% +$326K
JEPI icon
8
JPMorgan Equity Premium Income ETF
JEPI
$45.6B
$4.87M 3.2%
85,147
+4,755
+6% +$277K
HELO icon
9
JPMorgan Hedged Equity Laddered Overlay ETF
HELO
$4.54B
$3.62M 2.37%
60,590
+2,650
+5% +$164K
VXUS icon
10
Vanguard Total International Stock ETF
VXUS
$153B
$2.54M 1.67%
40,848
+640
+2% +$39.5K
SUB icon
11
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$2.44M 1.6%
23,073
+845
+4% +$89.3K
AAPL icon
12
Apple
AAPL
$4.95T
$1.75M 1.15%
7,856
+2
+0% +$463
VTEB icon
13
Vanguard Tax-Exempt Bond Index Fund
VTEB
$45.2B
$1.45M 0.95%
29,124
+1,126
+4% +$56.3K
IVV icon
14
iShares Core S&P 500 ETF
IVV
$869B
$1.04M 0.68%
1,854
– –
AGG icon
15
iShares Core US Aggregate Bond ETF
AGG
$138B
$986K 0.65%
9,964
+685
+7% +$67K
CVX icon
16
Chevron
CVX
$378B
$892K 0.59%
5,335
-240
-4% -$37.6K
IWB icon
17
iShares Russell 1000 ETF
IWB
$47.7B
$730K 0.48%
2,380
– –
JQUA icon
18
JPMorgan US Quality Factor ETF
JQUA
$8.16B
$674K 0.44%
11,943
– –
MSFT icon
19
Microsoft
MSFT
$2.89T
$652K 0.43%
1,736
– –
LNG icon
20
Cheniere Energy
LNG
$53.6B
$631K 0.41%
2,725
– –
SCHB icon
21
Schwab US Broad Market ETF
SCHB
$42.8B
$628K 0.41%
29,155
-3,100
-10% -$70.5K
DFCF icon
22
Dimensional Core Fixed Income ETF
DFCF
$10.8B
$624K 0.41%
14,830
+325
+2% +$13.5K
NSP icon
23
Insperity
NSP
$1.92B
$622K 0.41%
6,976
– –
AMZN icon
24
Amazon
AMZN
$2.49T
$525K 0.34%
2,759
– –
VOO icon
25
Vanguard S&P 500 ETF
VOO
$968B
$448K 0.29%
871
+306
+54% +$165K
1
2

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4WM
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HMP
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SIIL
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ONPI
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AWM
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Penney Financial's Q1 2025 Portfolio in Review

As of Q1 2025, Penney Financial held 39 positions worth $152M, up 2.1% from $149M the previous quarter. Its ten largest holdings account for 88% of the portfolio.

Penney Financial deployed $6.26M of net new capital in Q1 2025, adding to 18 existing holdings.

By sector, the portfolio is most concentrated in Technology at 1.6% of assets, down from 2% a quarter earlier, followed by Energy and Industrials.

On the sell side, the largest reduction was Schwab US Broad Market ETF, an estimated $70.5K trimmed.

  • Penney Financial added most to Goldman Sachs ActiveBeta US Large Cap Equity ETF in Q1 2025, an estimated $1.98M increase.
  • Penney Financial's biggest Q1 2025 reduction was Schwab US Broad Market ETF, cutting an estimated $70.5K.
  • Penney Financial fully exited Edison International in Q1 2025, selling an estimated $240K.
  • Penney Financial's ten largest holdings make up 88% of its $152M portfolio in Q1 2025.
  • Penney Financial opened 0 new positions and closed 2 in Q1 2025.
  • Penney Financial's portfolio value rose 2.1% quarter-over-quarter to $152M.

Based on Penney Financial's 13F filing for Q1 2025, filed 2 May 2025.