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KFI

Key Financial Inc Portfolio holdings

AUM $611M
1-Year Est. Return 21.11%
This Fund
S&P 500
This Quarter Est. Return
+14.7%
1 Year Est. Return
+21.11%
3 Year Est. Return
+55.47%
5 Year Est. Return
+61.24%
10 Year Est. Return
–
AUM
$134M
AUM Growth
+$36.9M
Cap. Flow
+$23.1M
Cap. Flow %
17.16%
Top 10 Hldgs %
37.43%
Holding
755
New
643
Increased
38
Reduced
32
Closed
1

Top Buys

Rank Stock Value
1
INCY icon
Incyte
INCY
+$1.12M
2
DOL icon
WisdomTree True Developed International Fund
DOL
+$659K
3
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$521K
4
DES icon
WisdomTree US SmallCap Dividend Fund
DES
+$323K
5
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$248K

Top Sells

Rank Stock Value
1
DIS icon
Walt Disney
DIS
+$337K
2
PFE icon
Pfizer
PFE
+$243K
3
BSCK
Invesco BulletShares 2020 Corporate Bond ETF
BSCK
+$205K
4
CRM icon
Salesforce
CRM
+$201K
5
IWF icon
iShares Russell 1000 Growth ETF
IWF
+$127K

Sector Composition

Rank Sector Weight
1 Technology 16.6%
2 Healthcare 13.26%
3 Communication Services 9%
4 Financials 6.14%
5 Consumer Discretionary 5.9%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AAPL icon
1
Apple
AAPL
$4.97T
$10.6M 7.88%
79,805
-931
-1% -$112K
DIS icon
2
Walt Disney
DIS
$171B
$8.52M 6.34%
47,048
-2,350
-5% -$337K
INCY icon
3
Incyte
INCY
$25.8B
$5.7M 4.24%
65,533
+13,000
+25% +$1.12M
MSFT icon
4
Microsoft
MSFT
$2.9T
$4.93M 3.67%
22,164
+94
+0.4% +$20.2K
SLYV icon
5
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$4.89B
$4.7M 3.5%
70,976
+8,774
+14% +$521K
DOL icon
6
WisdomTree True Developed International Fund
DOL
$809M
$4.23M 3.15%
92,120
+15,170
+20% +$659K
JNJ icon
7
Johnson & Johnson
JNJ
$640B
$3.3M 2.46%
20,987
+88
+0.4% +$13K
AMZN icon
8
Amazon
AMZN
$2.44T
$3.09M 2.3%
18,960
-180
-0.9% -$28.7K
DLN icon
9
WisdomTree US LargeCap Dividend Fund
DLN
$6.21B
$2.76M 2.05%
51,306
+2,382
+5% +$122K
DES icon
10
WisdomTree US SmallCap Dividend Fund
DES
$2.19B
$2.46M 1.83%
92,513
+13,330
+17% +$323K
JPM icon
11
JPMorgan Chase
JPM
$916B
$2.16M 1.61%
17,020
+66
+0.4% +$7.38K
EFG icon
12
iShares MSCI EAFE Growth ETF
EFG
$16.2B
$2.06M 1.53%
20,424
+215
+1% +$20.3K
MRK icon
13
Merck
MRK
$322B
$1.91M 1.42%
24,503
+13
+0.1% +$994
PG icon
14
Procter & Gamble
PG
$340B
$1.91M 1.42%
13,752
+39
+0.3% +$5.45K
XOM icon
15
ExxonMobil
XOM
$650B
$1.72M 1.28%
41,790
-293
-0.7% -$11K
NEE icon
16
NextEra Energy
NEE
$185B
$1.66M 1.24%
21,528
– –
STBA icon
17
S&T Bancorp
STBA
$1.9B
$1.57M 1.17%
63,332
– –
PFF icon
18
iShares Preferred and Income Securities ETF
PFF
$13.1B
$1.54M 1.15%
40,074
-983
-2% -$36.7K
ICVT icon
19
iShares Convertible Bond ETF
ICVT
$6.97B
$1.5M 1.12%
15,585
+11
+0.1% +$973
IVV icon
20
iShares Core S&P 500 ETF
IVV
$858B
$1.49M 1.11%
3,981
+289
+8% +$103K
SPYV icon
21
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36.2B
$1.4M 1.04%
40,618
+7,615
+23% +$247K
HD icon
22
Home Depot
HD
$337B
$1.34M 1%
5,042
– –
IWF icon
23
iShares Russell 1000 Growth ETF
IWF
$117B
$1.25M 0.93%
20,752
-2,240
-10% -$127K
PFE icon
24
Pfizer
PFE
$143B
$1.2M 0.89%
32,577
-6,631
-17% -$243K
FISV
25
Fiserv Inc
FISV
$29.7B
$1.01M 0.75%
8,906
– –
1
2 3 4 5

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Key Financial Inc's Q4 2020 Portfolio in Review

As of Q4 2020, Key Financial Inc held 755 positions worth $134M, up 38% from $97.5M the previous quarter. Its ten largest holdings account for 37% of the portfolio.

Key Financial Inc deployed $23.1M of net new capital in Q4 2020, opening 643 new positions and adding to 38 existing holdings. Its largest new stake was iShares Core S&P Mid-Cap ETF: 5,885 shares worth $271K.

By sector, the portfolio is most concentrated in Technology at 17% of assets, down from 19% a quarter earlier, followed by Healthcare and Communication Services.

On the sell side, the largest reduction was Walt Disney, an estimated $337K trimmed.

  • Key Financial Inc's largest Q4 2020 buy was iShares Core S&P Mid-Cap ETF: 5,885 shares worth $271K.
  • Key Financial Inc added most to Incyte in Q4 2020, an estimated $1.12M increase.
  • Key Financial Inc's biggest Q4 2020 reduction was Walt Disney, cutting an estimated $337K.
  • Key Financial Inc fully exited Invesco BulletShares 2020 Corporate Bond ETF in Q4 2020, selling an estimated $205K.
  • Key Financial Inc's ten largest holdings make up 37% of its $134M portfolio in Q4 2020.
  • Key Financial Inc opened 643 new positions and closed 1 in Q4 2020.
  • Key Financial Inc's portfolio value rose 38% quarter-over-quarter to $134M.

Based on Key Financial Inc's 13F filing for Q4 2020, filed 29 Jan 2021.