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KFI

Key Financial Inc Portfolio holdings

AUM $611M
1-Year Est. Return 21.11%
This Fund
S&P 500
This Quarter Est. Return
-20.09%
1 Year Est. Return
+21.11%
3 Year Est. Return
+55.47%
5 Year Est. Return
+61.24%
10 Year Est. Return
–
AUM
$97.5M
AUM Growth
-$9.12M
Cap. Flow
+$16.2M
Cap. Flow %
16.66%
Top 10 Hldgs %
38.47%
Holding
737
New
626
Increased
17
Reduced
59
Closed
–

Top Buys

Rank Stock Value
1
DOL icon
WisdomTree True Developed International Fund
DOL
+$7.91M
2
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$3.47M
3
WTRG icon
Essential Utilities
WTRG
+$735K
4
RWR icon
State Street SPDR Dow Jones REIT ETF
RWR
+$625K
5
HD icon
Home Depot
HD
+$515K

Top Sells

Rank Stock Value
1
DIS icon
Walt Disney
DIS
+$9.08M
2
FNDF icon
Schwab Fundamental International Large Company Index ETF
FNDF
+$1.18M
3
EFV icon
iShares MSCI EAFE Value ETF
EFV
+$974K
4
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$837K
5
PFF icon
iShares Preferred and Income Securities ETF
PFF
+$517K

Sector Composition

Rank Sector Weight
1 Technology 14.09%
2 Healthcare 13.24%
3 Communication Services 10.55%
4 Financials 6.9%
5 Consumer Discretionary 5.61%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DOL icon
1
WisdomTree True Developed International Fund
DOL
$809M
$8.19M 8.4%
222,298
+178,724
+410% +$7.91M
DIS icon
2
Walt Disney
DIS
$171B
$7.53M 7.72%
75,435
-71,824
-49% -$9.08M
AAPL icon
3
Apple
AAPL
$4.97T
$5.35M 5.48%
83,916
-2,984
-3% -$219K
INCY icon
4
Incyte
INCY
$25.8B
$3.79M 3.89%
52,533
– –
MSFT icon
5
Microsoft
MSFT
$2.9T
$3.32M 3.4%
20,702
-601
-3% -$98.8K
SLYV icon
6
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$4.89B
$2.5M 2.57%
+61,414
New +$3.47M
AMZN icon
7
Amazon
AMZN
$2.44T
$1.91M 1.96%
19,420
+360
+2% +$34.8K
STBA icon
8
S&T Bancorp
STBA
$1.9B
$1.66M 1.7%
60,791
+1,222
+2% +$42.7K
MRK icon
9
Merck
MRK
$322B
$1.66M 1.7%
22,576
+474
+2% +$37.3K
XOM icon
10
ExxonMobil
XOM
$650B
$1.6M 1.65%
42,794
-2,223
-5% -$123K
JPM icon
11
JPMorgan Chase
JPM
$916B
$1.6M 1.64%
17,098
-1,659
-9% -$202K
EFG icon
12
iShares MSCI EAFE Growth ETF
EFG
$16.2B
$1.55M 1.59%
21,519
-10,328
-32% -$837K
JNJ icon
13
Johnson & Johnson
JNJ
$640B
$1.53M 1.57%
11,531
-374
-3% -$53.1K
PG icon
14
Procter & Gamble
PG
$340B
$1.5M 1.54%
13,068
+1,968
+18% +$236K
PFF icon
15
iShares Preferred and Income Securities ETF
PFF
$13.1B
$1.3M 1.33%
40,848
-14,422
-26% -$517K
PFE icon
16
Pfizer
PFE
$143B
$1.25M 1.29%
40,431
-1,746
-4% -$59.5K
NEE icon
17
NextEra Energy
NEE
$185B
$1.2M 1.23%
19,432
– –
DLN icon
18
WisdomTree US LargeCap Dividend Fund
DLN
$6.21B
$1.03M 1.06%
24,914
+9,238
+59% +$452K
HD icon
19
Home Depot
HD
$337B
$982K 1.01%
5,007
+2,348
+88% +$515K
IWF icon
20
iShares Russell 1000 Growth ETF
IWF
$117B
$886K 0.91%
23,200
-1,804
-7% -$77.7K
ICVT icon
21
iShares Convertible Bond ETF
ICVT
$6.97B
$876K 0.9%
15,947
– –
FISV
22
Fiserv Inc
FISV
$29.7B
$864K 0.89%
8,784
– –
VZ icon
23
Verizon
VZ
$197B
$749K 0.77%
13,685
-4,144
-23% -$237K
PEP icon
24
PepsiCo
PEP
$196B
$670K 0.69%
5,340
– –
WTRG icon
25
Essential Utilities
WTRG
$11.5B
$670K 0.69%
+15,569
New +$735K
1
2 3 4 5

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Key Financial Inc's Q1 2020 Portfolio in Review

As of Q1 2020, Key Financial Inc held 737 positions worth $97.5M, down 8.6% from $107M the previous quarter. Its ten largest holdings account for 38% of the portfolio.

Key Financial Inc deployed $16.2M of net new capital in Q1 2020, opening 626 new positions and adding to 17 existing holdings. Its largest new stake was State Street SPDR S&P 600 Small Cap Value ETF: 61,414 shares worth $2.5M.

By sector, the portfolio is most concentrated in Technology at 14% of assets, up from 13% a quarter earlier, followed by Healthcare and Communication Services.

On the sell side, the largest reduction was Walt Disney, an estimated $9.08M trimmed.

  • Key Financial Inc's largest Q1 2020 buy was State Street SPDR S&P 600 Small Cap Value ETF: 61,414 shares worth $2.5M.
  • Key Financial Inc added most to WisdomTree True Developed International Fund in Q1 2020, an estimated $7.91M increase.
  • Key Financial Inc's biggest Q1 2020 reduction was Walt Disney, cutting an estimated $9.08M.
  • Key Financial Inc's ten largest holdings make up 38% of its $97.5M portfolio in Q1 2020.
  • Key Financial Inc opened 626 new positions and closed 0 in Q1 2020.
  • Key Financial Inc's portfolio value fell 8.6% quarter-over-quarter to $97.5M.

Based on Key Financial Inc's 13F filing for Q1 2020, filed 5 May 2020.