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KFI

Key Financial Inc Portfolio holdings

AUM $611M
1-Year Est. Return 21.11%
This Fund
S&P 500
This Quarter Est. Return
+7.75%
1 Year Est. Return
+21.11%
3 Year Est. Return
+55.47%
5 Year Est. Return
+61.24%
10 Year Est. Return
–
AUM
$97.5M
AUM Growth
+$10.3M
Cap. Flow
+$3.55M
Cap. Flow %
3.64%
Top 10 Hldgs %
42.63%
Holding
115
New
17
Increased
29
Reduced
28
Closed
3

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$485K
2
BND icon
Vanguard Total Bond Market
BND
+$428K
3
BMY icon
Bristol-Myers Squibb
BMY
+$300K
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$277K
5
BSMP
Invesco BulletShares 2025 Municipal Bond ETF
BSMP
+$266K

Top Sells

Rank Stock Value
1
JNJ icon
Johnson & Johnson
JNJ
+$639K
2
AAPL icon
Apple
AAPL
+$450K
3
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$267K
4
BP icon
BP
BP
+$211K
5
HON icon
Honeywell
HON
+$204K

Sector Composition

Rank Sector Weight
1 Technology 19.17%
2 Healthcare 15.16%
3 Communication Services 9.02%
4 Consumer Discretionary 7.33%
5 Financials 5.42%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
EFV icon
101
iShares MSCI EAFE Value ETF
EFV
$29.2B
$227K 0.23%
5,633
– –
CVS icon
102
CVS Health
CVS
$133B
$222K 0.23%
3,808
+68
+2% +$4.23K
SBUX icon
103
Starbucks
SBUX
$120B
$218K 0.22%
+2,532
New +$202K
CSCO icon
104
Cisco
CSCO
$480B
$217K 0.22%
5,507
-252
-4% -$11K
VFC icon
105
VF Corp
VFC
$5.99B
$213K 0.22%
+3,039
New +$196K
ONEQ icon
106
Fidelity Nasdaq Composite Index ETF
ONEQ
$10.9B
$212K 0.22%
+4,880
New +$208K
VTV icon
107
Vanguard Morningstar Value ETF
VTV
$191B
$212K 0.22%
2,033
– –
VUG icon
108
Vanguard Morningstar Growth ETF
VUG
$230B
$207K 0.21%
+5,466
New +$202K
BSCK
109
DELISTED
Invesco BulletShares 2020 Corporate Bond ETF
BSCK
$205K 0.21%
9,645
– –
NSC icon
110
Norfolk Southern
NSC
$76.7B
$204K 0.21%
+952
New +$191K
SDY icon
111
State Street SPDR S&P Dividend ETF
SDY
$23.8B
$204K 0.21%
+2,208
New +$208K
GE icon
112
GE Aerospace
GE
$391B
$135K 0.14%
4,344
+481
+12% +$15.6K
BP icon
113
BP
BP
$109B
– –
-8,988
Closed -$211K
HON icon
114
Honeywell
HON
$78.9B
– –
-1,509
Closed -$204K
IJH icon
115
iShares Core S&P Mid-Cap ETF
IJH
$126B
– –
-7,610
Closed -$267K
1 2 3 4
5

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Key Financial Inc's Q3 2020 Portfolio in Review

As of Q3 2020, Key Financial Inc held 115 positions worth $97.5M, up 12% from $87.2M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Key Financial Inc deployed $3.55M of net new capital in Q3 2020, opening 17 new positions and adding to 29 existing holdings. Its largest new stake was Vanguard Total Bond Market: 4,823 shares worth $425K.

By sector, the portfolio is most concentrated in Technology at 19% of assets, up from 19% a quarter earlier, followed by Healthcare and Communication Services.

On the sell side, the largest reduction was Johnson & Johnson, an estimated $639K trimmed.

  • Key Financial Inc's largest Q3 2020 buy was Vanguard Total Bond Market: 4,823 shares worth $425K.
  • Key Financial Inc added most to iShares Core S&P 500 ETF in Q3 2020, an estimated $485K increase.
  • Key Financial Inc's biggest Q3 2020 reduction was Johnson & Johnson, cutting an estimated $639K.
  • Key Financial Inc fully exited iShares Core S&P Mid-Cap ETF in Q3 2020, selling an estimated $267K.
  • Key Financial Inc's ten largest holdings make up 43% of its $97.5M portfolio in Q3 2020.
  • Key Financial Inc opened 17 new positions and closed 3 in Q3 2020.
  • Key Financial Inc's portfolio value rose 12% quarter-over-quarter to $97.5M.

Based on Key Financial Inc's 13F filing for Q3 2020, filed 2 Nov 2020.