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KFI

Key Financial Inc Portfolio holdings

AUM $611M
1-Year Est. Return 21.11%
This Fund
S&P 500
This Quarter Est. Return
+1.63%
1 Year Est. Return
+21.11%
3 Year Est. Return
+55.47%
5 Year Est. Return
+61.24%
10 Year Est. Return
–
AUM
$417M
AUM Growth
+$25M
Cap. Flow
+$20.9M
Cap. Flow %
5.02%
Top 10 Hldgs %
31.62%
Holding
1,380
New
72
Increased
211
Reduced
77
Closed
41

Top Buys

Rank Stock Value
1
BUFR icon
FT Vest Fund of Buffer ETFs
BUFR
+$1.61M
2
DNL icon
WisdomTree Global ex-U.S. Quality Growth Fund
DNL
+$1.27M
3
GOVT icon
iShares US Treasury Bond ETF
GOVT
+$989K
4
DLN icon
WisdomTree US LargeCap Dividend Fund
DLN
+$857K
5
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$850K

Top Sells

Rank Stock Value
1
AAPL icon
Apple
AAPL
+$621K
2
BA icon
Boeing
BA
+$535K
3
DIS icon
Walt Disney
DIS
+$506K
4
LH icon
Labcorp
LH
+$470K
5
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$377K

Sector Composition

Rank Sector Weight
1 Miscellaneous 61.24%
2 Technology 13.59%
3 Healthcare 5.65%
4 Financials 4.57%
5 Consumer Discretionary 3.37%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PEP icon
51
PepsiCo
PEP
$185B
$1.58M 0.38%
9,583
– –
HD icon
52
Home Depot
HD
$305B
$1.56M 0.37%
4,534
+353
+8% +$120K
VTV icon
53
Vanguard Morningstar Value ETF
VTV
$190B
$1.51M 0.36%
9,396
+1,766
+23% +$282K
KO icon
54
Coca-Cola
KO
$382B
$1.49M 0.36%
23,391
+747
+3% +$46.2K
BSMP
55
DELISTED
Invesco BulletShares 2025 Municipal Bond ETF
BSMP
$1.47M 0.35%
60,408
+24,339
+67% +$591K
GOOG icon
56
Alphabet (Google) Class C
GOOG
$4.18T
$1.35M 0.32%
7,380
+400
+6% +$68K
IWD icon
57
iShares Russell 1000 Value ETF
IWD
$82.8B
$1.34M 0.32%
7,676
– –
CVX icon
58
Chevron
CVX
$427B
$1.34M 0.32%
8,549
+536
+7% +$85.5K
FISV
59
Fiserv Inc
FISV
$26.6B
$1.31M 0.31%
8,812
– –
SPMD icon
60
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
$18.2B
$1.31M 0.31%
25,568
+3,904
+18% +$201K
CWB icon
61
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.5B
$1.27M 0.3%
17,637
+485
+3% +$34.7K
BRK.A icon
62
Berkshire Hathaway Class A
BRK.A
$1.1T
$1.22M 0.29%
2
– –
BSMQ icon
63
Invesco BulletShares 2026 Municipal Bond ETF
BSMQ
$268M
$1.22M 0.29%
51,863
+21,350
+70% +$501K
VZ icon
64
Verizon
VZ
$214B
$1.18M 0.28%
28,511
+21
+0.1% +$846
MCO icon
65
Moody's
MCO
$80.9B
$1.15M 0.28%
2,732
-80
-3% -$31.8K
IWB icon
66
iShares Russell 1000 ETF
IWB
$48.4B
$1.14M 0.27%
3,846
– –
BSCP
67
DELISTED
Invesco BulletShares 2025 Corporate Bond ETF
BSCP
$1.11M 0.27%
54,053
+14,785
+38% +$302K
IWP icon
68
iShares Russell Mid-Cap Growth ETF
IWP
$19B
$1.1M 0.26%
9,985
– –
BSCO
69
DELISTED
Invesco BulletShares 2024 Corporate Bond ETF
BSCO
$1.09M 0.26%
51,700
+9,678
+23% +$204K
VTI icon
70
Vanguard Morningstar Total Stock Market ETF
VTI
$681B
$1.06M 0.25%
3,956
-39
-1% -$10.1K
VGT icon
71
Vanguard Information Technology ETF
VGT
$146B
$1.05M 0.25%
14,536
– –
MPC icon
72
Marathon Petroleum
MPC
$115B
$999K 0.24%
5,758
– –
PFF icon
73
iShares Preferred and Income Securities ETF
PFF
$12.6B
$985K 0.24%
31,222
-208
-0.7% -$6.55K
FULT icon
74
Fulton Financial
FULT
$4.53B
$974K 0.23%
57,363
– –
MDLZ icon
75
Mondelez International
MDLZ
$79.3B
$963K 0.23%
14,715
+1,084
+8% +$74.4K
1 2
3
4 5

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Key Financial Inc's Q2 2024 Portfolio in Review

As of Q2 2024, Key Financial Inc held 1,380 positions worth $417M, up 6.4% from $392M the previous quarter. Its ten largest holdings account for 32% of the portfolio.

Key Financial Inc deployed $20.9M of net new capital in Q2 2024, opening 72 new positions and adding to 211 existing holdings. Its largest new stake was Pacer US Small Cap Cash Cows 100 ETF: 13,685 shares worth $596K.

By sector, the portfolio is most concentrated in Miscellaneous at 61% of assets, up from 60% a quarter earlier, followed by Technology and Healthcare.

On the sell side, the largest reduction was Apple, an estimated $621K trimmed.

  • Key Financial Inc's largest Q2 2024 buy was Pacer US Small Cap Cash Cows 100 ETF: 13,685 shares worth $596K.
  • Key Financial Inc added most to FT Vest Fund of Buffer ETFs in Q2 2024, an estimated $1.61M increase.
  • Key Financial Inc's biggest Q2 2024 reduction was Apple, cutting an estimated $621K.
  • Key Financial Inc fully exited Labcorp in Q2 2024, selling an estimated $470K.
  • Key Financial Inc's ten largest holdings make up 32% of its $417M portfolio in Q2 2024.
  • Key Financial Inc opened 72 new positions and closed 41 in Q2 2024.
  • Key Financial Inc's portfolio value rose 6.4% quarter-over-quarter to $417M.

Based on Key Financial Inc's 13F filing for Q2 2024, filed 30 Jul 2024.