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KFI

Key Financial Inc Portfolio holdings

AUM $611M
1-Year Est. Return 21.11%
This Fund
S&P 500
This Quarter Est. Return
+14.7%
1 Year Est. Return
+21.11%
3 Year Est. Return
+55.47%
5 Year Est. Return
+61.24%
10 Year Est. Return
–
AUM
$134M
AUM Growth
+$36.9M
Cap. Flow
+$23.1M
Cap. Flow %
17.16%
Top 10 Hldgs %
37.43%
Holding
755
New
643
Increased
38
Reduced
32
Closed
1

Top Buys

Rank Stock Value
1
INCY icon
Incyte
INCY
+$1.12M
2
DOL icon
WisdomTree True Developed International Fund
DOL
+$659K
3
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$521K
4
DES icon
WisdomTree US SmallCap Dividend Fund
DES
+$323K
5
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$248K

Top Sells

Rank Stock Value
1
DIS icon
Walt Disney
DIS
+$337K
2
PFE icon
Pfizer
PFE
+$243K
3
BSCK
Invesco BulletShares 2020 Corporate Bond ETF
BSCK
+$205K
4
CRM icon
Salesforce
CRM
+$201K
5
IWF icon
iShares Russell 1000 Growth ETF
IWF
+$127K

Sector Composition

Rank Sector Weight
1 Technology 16.6%
2 Healthcare 13.26%
3 Communication Services 9%
4 Financials 6.14%
5 Consumer Discretionary 5.9%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MCO icon
51
Moody's
MCO
$83.7B
$560K 0.42%
1,930
– –
CRM icon
52
Salesforce
CRM
$152B
$545K 0.41%
2,451
-826
-25% -$201K
TJX icon
53
TJX Companies
TJX
$174B
$516K 0.38%
7,550
+38
+0.5% +$2.31K
CWB icon
54
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.66B
$509K 0.38%
6,143
+879
+17% +$66.3K
MUB icon
55
iShares National Muni Bond ETF
MUB
$45.2B
$497K 0.37%
4,238
-123
-3% -$14.3K
GLW icon
56
Corning
GLW
$126B
$495K 0.37%
13,740
-460
-3% -$16.3K
T icon
57
AT&T
T
$162B
$488K 0.36%
22,487
-265
-1% -$5.71K
KMB icon
58
Kimberly-Clark
KMB
$35.7B
$481K 0.36%
3,565
+110
+3% +$15.4K
DON icon
59
WisdomTree US MidCap Dividend Fund
DON
$4.06B
$480K 0.36%
13,799
– –
GOOG icon
60
Alphabet (Google) Class C
GOOG
$4.56T
$466K 0.35%
5,320
– –
MMM icon
61
3M
MMM
$91.4B
$449K 0.33%
3,071
– –
QQQ icon
62
Invesco QQQ Trust
QQQ
$469B
$444K 0.33%
1,414
+230
+19% +$67.5K
RWR icon
63
State Street SPDR Dow Jones REIT ETF
RWR
$1.99B
$438K 0.33%
5,055
– –
VOE icon
64
Vanguard Morningstar Mid-Cap Value ETF
VOE
$23.8B
$432K 0.32%
3,631
– –
CMCSA icon
65
Comcast
CMCSA
$87.2B
$420K 0.31%
8,020
– –
IJK icon
66
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.8B
$404K 0.3%
5,589
-387
-6% -$25.8K
BSCL
67
DELISTED
Invesco BulletShares 2021 Corporate Bond ETF
BSCL
$398K 0.3%
18,772
-245
-1% -$5.21K
BABA icon
68
Alibaba
BABA
$305B
$394K 0.29%
1,691
– –
ORCL icon
69
Oracle
ORCL
$409B
$386K 0.29%
5,964
+211
+4% +$12.6K
TIP icon
70
iShares TIPS Bond ETF
TIP
$14.5B
$381K 0.28%
2,986
+395
+15% +$49.8K
GWX icon
71
State Street SPDR S&P International Small Cap ETF
GWX
$874M
$375K 0.28%
10,585
– –
VYM icon
72
Vanguard High Dividend Yield ETF
VYM
$81.4B
$375K 0.28%
4,095
– –
KO icon
73
Coca-Cola
KO
$374B
$361K 0.27%
6,584
-141
-2% -$7.29K
SYK icon
74
Stryker
SYK
$131B
$350K 0.26%
1,430
– –
VWO icon
75
Vanguard FTSE Emerging Markets ETF
VWO
$121B
$348K 0.26%
6,954
– –
1 2
3
4 5

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Key Financial Inc's Q4 2020 Portfolio in Review

As of Q4 2020, Key Financial Inc held 755 positions worth $134M, up 38% from $97.5M the previous quarter. Its ten largest holdings account for 37% of the portfolio.

Key Financial Inc deployed $23.1M of net new capital in Q4 2020, opening 643 new positions and adding to 38 existing holdings. Its largest new stake was iShares Core S&P Mid-Cap ETF: 5,885 shares worth $271K.

By sector, the portfolio is most concentrated in Technology at 17% of assets, down from 19% a quarter earlier, followed by Healthcare and Communication Services.

On the sell side, the largest reduction was Walt Disney, an estimated $337K trimmed.

  • Key Financial Inc's largest Q4 2020 buy was iShares Core S&P Mid-Cap ETF: 5,885 shares worth $271K.
  • Key Financial Inc added most to Incyte in Q4 2020, an estimated $1.12M increase.
  • Key Financial Inc's biggest Q4 2020 reduction was Walt Disney, cutting an estimated $337K.
  • Key Financial Inc fully exited Invesco BulletShares 2020 Corporate Bond ETF in Q4 2020, selling an estimated $205K.
  • Key Financial Inc's ten largest holdings make up 37% of its $134M portfolio in Q4 2020.
  • Key Financial Inc opened 643 new positions and closed 1 in Q4 2020.
  • Key Financial Inc's portfolio value rose 38% quarter-over-quarter to $134M.

Based on Key Financial Inc's 13F filing for Q4 2020, filed 29 Jan 2021.