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KFI

Key Financial Inc Portfolio holdings

AUM $611M
1-Year Est. Return 21.11%
This Fund
S&P 500
This Quarter Est. Return
+7.75%
1 Year Est. Return
+21.11%
3 Year Est. Return
+55.47%
5 Year Est. Return
+61.24%
10 Year Est. Return
–
AUM
$97.5M
AUM Growth
+$10.3M
Cap. Flow
+$3.55M
Cap. Flow %
3.64%
Top 10 Hldgs %
42.63%
Holding
115
New
17
Increased
29
Reduced
28
Closed
3

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$485K
2
BND icon
Vanguard Total Bond Market
BND
+$428K
3
BMY icon
Bristol-Myers Squibb
BMY
+$300K
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$277K
5
BSMP
Invesco BulletShares 2025 Municipal Bond ETF
BSMP
+$266K

Top Sells

Rank Stock Value
1
JNJ icon
Johnson & Johnson
JNJ
+$639K
2
AAPL icon
Apple
AAPL
+$450K
3
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$267K
4
BP icon
BP
BP
+$211K
5
HON icon
Honeywell
HON
+$204K

Sector Composition

Rank Sector Weight
1 Technology 19.17%
2 Healthcare 15.16%
3 Communication Services 9.02%
4 Consumer Discretionary 7.33%
5 Financials 5.42%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
T icon
51
AT&T
T
$162B
$490K 0.5%
22,752
-3,085
-12% -$68.9K
VBK icon
52
Vanguard Morningstar Small-Cap Growth ETF
VBK
$23.5B
$486K 0.5%
2,261
– –
AMT icon
53
American Tower
AMT
$80.6B
$471K 0.48%
1,950
– –
GLW icon
54
Corning
GLW
$126B
$460K 0.47%
14,200
+100
+0.7% +$3.09K
VGT icon
55
Vanguard Information Technology ETF
VGT
$141B
$441K 0.45%
11,328
– –
BND icon
56
Vanguard Total Bond Market
BND
$157B
$425K 0.44%
+4,823
New +$428K
TJX icon
57
TJX Companies
TJX
$174B
$418K 0.43%
7,512
+10
+0.1% +$539
MMM icon
58
3M
MMM
$91.4B
$411K 0.42%
3,071
-149
-5% -$20K
BSCL
59
DELISTED
Invesco BulletShares 2021 Corporate Bond ETF
BSCL
$405K 0.42%
19,017
+926
+5% +$19.8K
DON icon
60
WisdomTree US MidCap Dividend Fund
DON
$4.06B
$399K 0.41%
13,799
-949
-6% -$28K
RWR icon
61
State Street SPDR Dow Jones REIT ETF
RWR
$1.99B
$394K 0.4%
5,055
– –
GOOG icon
62
Alphabet (Google) Class C
GOOG
$4.56T
$391K 0.4%
5,320
– –
DHI icon
63
D.R. Horton
DHI
$41B
$384K 0.39%
5,080
-920
-15% -$62.8K
CMCSA icon
64
Comcast
CMCSA
$87.2B
$371K 0.38%
8,020
– –
VOE icon
65
Vanguard Morningstar Mid-Cap Value ETF
VOE
$23.8B
$368K 0.38%
3,631
+581
+19% +$58.9K
CWB icon
66
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.66B
$363K 0.37%
5,264
-12
-0.2% -$796
IJK icon
67
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.8B
$357K 0.37%
5,976
-220
-4% -$13.1K
ED icon
68
Consolidated Edison
ED
$39.8B
$354K 0.36%
4,546
-259
-5% -$19.1K
AMGN icon
69
Amgen
AMGN
$204B
$349K 0.36%
1,372
– –
ORCL icon
70
Oracle
ORCL
$409B
$343K 0.35%
5,753
– –
SPYG icon
71
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$53B
$341K 0.35%
6,805
+425
+7% +$20.8K
UNP icon
72
Union Pacific
UNP
$173B
$340K 0.35%
1,728
– –
KO icon
73
Coca-Cola
KO
$374B
$332K 0.34%
6,725
-626
-9% -$30.1K
VYM icon
74
Vanguard High Dividend Yield ETF
VYM
$81.4B
$331K 0.34%
4,095
– –
QQQ icon
75
Invesco QQQ Trust
QQQ
$469B
$329K 0.34%
1,184
-219
-16% -$59.4K
1 2
3
4 5

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Key Financial Inc's Q3 2020 Portfolio in Review

As of Q3 2020, Key Financial Inc held 115 positions worth $97.5M, up 12% from $87.2M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Key Financial Inc deployed $3.55M of net new capital in Q3 2020, opening 17 new positions and adding to 29 existing holdings. Its largest new stake was Vanguard Total Bond Market: 4,823 shares worth $425K.

By sector, the portfolio is most concentrated in Technology at 19% of assets, up from 19% a quarter earlier, followed by Healthcare and Communication Services.

On the sell side, the largest reduction was Johnson & Johnson, an estimated $639K trimmed.

  • Key Financial Inc's largest Q3 2020 buy was Vanguard Total Bond Market: 4,823 shares worth $425K.
  • Key Financial Inc added most to iShares Core S&P 500 ETF in Q3 2020, an estimated $485K increase.
  • Key Financial Inc's biggest Q3 2020 reduction was Johnson & Johnson, cutting an estimated $639K.
  • Key Financial Inc fully exited iShares Core S&P Mid-Cap ETF in Q3 2020, selling an estimated $267K.
  • Key Financial Inc's ten largest holdings make up 43% of its $97.5M portfolio in Q3 2020.
  • Key Financial Inc opened 17 new positions and closed 3 in Q3 2020.
  • Key Financial Inc's portfolio value rose 12% quarter-over-quarter to $97.5M.

Based on Key Financial Inc's 13F filing for Q3 2020, filed 2 Nov 2020.