KFI

Key Financial Inc Portfolio holdings

AUM $460M

AUM

$460M

AUM Growth

+$19.6M (+4%)

Cap. Flow

+$27.1M

Cap. Flow % of AUM

5.9%

Top 10 Holdings %Top 10 Hldgs %

29.35%

Holding

1,417

New

Increased

189

Reduced

121

Closed

Top Buys

1	WisdomTree US SmallCap Earnings Fund EES	$15.4M
2	iShares US Treasury Bond ETF GOVT	$1.65M
3	Vanguard Large-Cap ETF VV	$1.27M
4	ProShares MSCI EAFE Dividend Growers ETF EFAD	$1.1M
5	First Trust International Developed Capital Strength ETF FICS	$1.04M

Top Sells

1	Pacer US Small Cap Cash Cows 100 ETF CALF	$583K
2	Walt Disney DIS	$463K
3	First Trust Institutional Preferred Securities and Income ETF FPEI	$342K
4	SPDR S&P 600 Small Cap Value ETF SLYV	$307K
5	Boeing BA	$252K

Sector Composition

1	Technology	12.4%
2	Healthcare	4.98%
3	Financials	4.79%
4	Consumer Discretionary	3.14%
5	Consumer Staples	2.45%

#	Name	Market Value	Portfolio Weight	Shares or Principal	Shares Change %	Capital Flow
51	51 Palantir PLTR $301B	$1.82M	0.4%	21,586 +100	+0.5%	+$8.44K
52	52 Invesco BulletShares 2025 Corporate Bond ETF BSCP $3.41B	$1.82M	0.4%	87,838 +1,076	+1%	+$22.3K
53	53 SPDR Portfolio S&P 400 Mid Cap ETF SPMD $12.6B	$1.75M	0.38%	34,167 +6,744	+25%	+$345K
54	54 Pfizer PFE $133B	$1.71M	0.37%	67,536 -1,485	-2%	-$37.6K
55	55 Coca-Cola KO $307B	$1.7M	0.37%	23,746 -201	-0.8%	-$14.4K
56	56 Vanguard Growth ETF VUG $166B	$1.7M	0.37%	4,581 +39	+0.9%	+$14.5K
57	57 Vanguard Value ETF VTV $135B	$1.67M	0.36%	9,695	–	–
58	58 Berkshire Hathaway Class A BRK.A $1.06T	$1.6M	0.35%	2	–	–
59	59 SPDR S&P 400 Mid Cap Growth ETF MDYG $2.19B	$1.47M	0.32%	18,489 -67	-0.4%	-$5.32K
60	60 PepsiCo PEP $178B	$1.45M	0.32%	9,657 +95	+1%	+$14.2K
61	61 iShares Russell 1000 Value ETF IWD $61.1B	$1.45M	0.31%	7,686	–	–
62	62 Vanguard Large-Cap ETF VV $40.9B	$1.43M	0.31%	5,563 +4,943	+797%	+$1.27M
63	63 Verizon VZ $185B	$1.36M	0.3%	30,021 -1,940	-6%	-$88K
64	64 Chevron CVX $243B	$1.34M	0.29%	7,982 -236	-3%	-$39.5K
65	65 Invesco BulletShares 2025 High Yield Corporate Bond ETF BSJP $940M	$1.32M	0.29%	57,196 +2,935	+5%	+$67.7K
66	66 Invesco BulletShares 2027 Corporate Bond ETF BSCR $3.54B	$1.22M	0.27%	62,276 +3,220	+5%	+$63.1K
67	67 Moody's MCO $88B	$1.2M	0.26%	2,570	–	–
68	68 iShares Russell Mid-Cap Growth ETF IWP $18.5B	$1.17M	0.25%	9,943	–	–
69	69 Alphabet (Google) Class C GOOG $2.12T	$1.16M	0.25%	7,420 -40	-0.5%	-$6.25K
70	70 Cisco CSCO $262B	$1.16M	0.25%	18,761	–	–
71	71 iShares Russell 1000 ETF IWB $40B	$1.14M	0.25%	3,709	–	–
72	72 Vanguard High Dividend Yield ETF VYM $59.6B	$1.11M	0.24%	8,639 +1,315	+18%	+$170K
73	73 ProShares MSCI EAFE Dividend Growers ETF EFAD $71.1M	$1.1M	0.24%	28,335	New	+$1.1M
74	74 SPDR S&P 500 ETF Trust SPY $632B	$1.09M	0.24%	1,953 +292	+18%	+$163K
75	75 Vanguard Total Stock Market ETF VTI $479B	$1.07M	0.23%	3,899 +32	+0.8%	+$8.8K