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KFI

Key Financial Inc Portfolio holdings

AUM $611M
1-Year Est. Return 21.11%
This Fund
S&P 500
This Quarter Est. Return
+14.7%
1 Year Est. Return
+21.11%
3 Year Est. Return
+55.47%
5 Year Est. Return
+61.24%
10 Year Est. Return
–
AUM
$134M
AUM Growth
+$36.9M
Cap. Flow
+$23.1M
Cap. Flow %
17.16%
Top 10 Hldgs %
37.43%
Holding
755
New
643
Increased
38
Reduced
32
Closed
1

Top Buys

Rank Stock Value
1
INCY icon
Incyte
INCY
+$1.12M
2
DOL icon
WisdomTree True Developed International Fund
DOL
+$659K
3
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$521K
4
DES icon
WisdomTree US SmallCap Dividend Fund
DES
+$323K
5
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$248K

Top Sells

Rank Stock Value
1
DIS icon
Walt Disney
DIS
+$337K
2
PFE icon
Pfizer
PFE
+$243K
3
BSCK
Invesco BulletShares 2020 Corporate Bond ETF
BSCK
+$205K
4
CRM icon
Salesforce
CRM
+$201K
5
IWF icon
iShares Russell 1000 Growth ETF
IWF
+$127K

Sector Composition

Rank Sector Weight
1 Technology 16.6%
2 Healthcare 13.26%
3 Communication Services 9%
4 Financials 6.14%
5 Consumer Discretionary 5.9%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ABT icon
26
Abbott
ABT
$183B
$891K 0.66%
8,139
– –
IWP icon
27
iShares Russell Mid-Cap Growth ETF
IWP
$19.8B
$866K 0.64%
8,436
-76
-0.9% -$7.23K
IWB icon
28
iShares Russell 1000 ETF
IWB
$48.2B
$846K 0.63%
3,992
-147
-4% -$29.3K
AVGO icon
29
Broadcom
AVGO
$1.85T
$835K 0.62%
19,080
– –
PAYX icon
30
Paychex
PAYX
$41.6B
$816K 0.61%
8,761
– –
PEP icon
31
PepsiCo
PEP
$190B
$804K 0.6%
5,424
+46
+0.9% +$6.54K
VZ icon
32
Verizon
VZ
$195B
$798K 0.59%
13,579
-820
-6% -$48.7K
IWM icon
33
iShares Russell 2000 ETF
IWM
$79.8B
$763K 0.57%
3,892
-302
-7% -$52.8K
MCD icon
34
McDonald's
MCD
$192B
$714K 0.53%
3,326
-194
-6% -$42.2K
GIS icon
35
General Mills
GIS
$19.1B
$702K 0.52%
11,940
– –
BRK.A icon
36
Berkshire Hathaway Class A
BRK.A
$1.1T
$696K 0.52%
2
– –
IWD icon
37
iShares Russell 1000 Value ETF
IWD
$82.2B
$685K 0.51%
5,009
+241
+5% +$30.9K
UNH icon
38
UnitedHealth
UNH
$376B
$684K 0.51%
1,950
– –
WTRG icon
39
Essential Utilities
WTRG
$11.3B
$677K 0.5%
14,319
– –
GOOGL icon
40
Alphabet (Google) Class A
GOOGL
$4.36T
$668K 0.5%
7,620
– –
CP icon
41
Canadian Pacific Kansas City
CP
$78.1B
$650K 0.48%
9,375
– –
BND icon
42
Vanguard Total Bond Market
BND
$157B
$632K 0.47%
7,164
+2,341
+49% +$206K
BRK.B icon
43
Berkshire Hathaway Class B
BRK.B
$1.1T
$620K 0.46%
2,673
– –
IJT icon
44
iShares S&P Small-Cap 600 Growth ETF
IJT
$8.26B
$614K 0.46%
5,374
-534
-9% -$54.4K
ABBV icon
45
AbbVie
ABBV
$443B
$611K 0.45%
5,705
-100
-2% -$9.61K
VBK icon
46
Vanguard Morningstar Small-Cap Growth ETF
VBK
$23.1B
$605K 0.45%
2,261
– –
VNQ icon
47
Vanguard Real Estate ETF
VNQ
$39.2B
$580K 0.43%
6,834
+53
+0.8% +$4.4K
VGT icon
48
Vanguard Information Technology ETF
VGT
$139B
$564K 0.42%
12,760
+1,432
+13% +$58.9K
VTI icon
49
Vanguard Morningstar Total Stock Market ETF
VTI
$660B
$563K 0.42%
2,890
+1,291
+81% +$236K
SPYG icon
50
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$51.7B
$561K 0.42%
10,143
+3,338
+49% +$175K
1
2
3 4 5

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Key Financial Inc's Q4 2020 Portfolio in Review

As of Q4 2020, Key Financial Inc held 755 positions worth $134M, up 38% from $97.5M the previous quarter. Its ten largest holdings account for 37% of the portfolio.

Key Financial Inc deployed $23.1M of net new capital in Q4 2020, opening 643 new positions and adding to 38 existing holdings. Its largest new stake was iShares Core S&P Mid-Cap ETF: 5,885 shares worth $271K.

By sector, the portfolio is most concentrated in Technology at 17% of assets, down from 19% a quarter earlier, followed by Healthcare and Communication Services.

On the sell side, the largest reduction was Walt Disney, an estimated $337K trimmed.

  • Key Financial Inc's largest Q4 2020 buy was iShares Core S&P Mid-Cap ETF: 5,885 shares worth $271K.
  • Key Financial Inc added most to Incyte in Q4 2020, an estimated $1.12M increase.
  • Key Financial Inc's biggest Q4 2020 reduction was Walt Disney, cutting an estimated $337K.
  • Key Financial Inc fully exited Invesco BulletShares 2020 Corporate Bond ETF in Q4 2020, selling an estimated $205K.
  • Key Financial Inc's ten largest holdings make up 37% of its $134M portfolio in Q4 2020.
  • Key Financial Inc opened 643 new positions and closed 1 in Q4 2020.
  • Key Financial Inc's portfolio value rose 38% quarter-over-quarter to $134M.

Based on Key Financial Inc's 13F filing for Q4 2020, filed 29 Jan 2021.