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KFI

Key Financial Inc Portfolio holdings

AUM $611M
1-Year Est. Return 21.11%
This Fund
S&P 500
This Quarter Est. Return
+7.75%
1 Year Est. Return
+21.11%
3 Year Est. Return
+55.47%
5 Year Est. Return
+61.24%
10 Year Est. Return
–
AUM
$97.5M
AUM Growth
+$10.3M
Cap. Flow
+$3.55M
Cap. Flow %
3.64%
Top 10 Hldgs %
42.63%
Holding
115
New
17
Increased
29
Reduced
28
Closed
3

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$485K
2
BND icon
Vanguard Total Bond Market
BND
+$428K
3
BMY icon
Bristol-Myers Squibb
BMY
+$300K
4
IVW icon
iShares S&P 500 Growth ETF
IVW
+$277K
5
BSMP
Invesco BulletShares 2025 Municipal Bond ETF
BSMP
+$266K

Top Sells

Rank Stock Value
1
JNJ icon
Johnson & Johnson
JNJ
+$639K
2
AAPL icon
Apple
AAPL
+$450K
3
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$267K
4
BP icon
BP
BP
+$211K
5
HON icon
Honeywell
HON
+$204K

Sector Composition

Rank Sector Weight
1 Technology 19.17%
2 Healthcare 15.16%
3 Communication Services 9.02%
4 Consumer Discretionary 7.33%
5 Financials 5.42%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ABT icon
26
Abbott
ABT
$183B
$886K 0.91%
8,139
– –
VZ icon
27
Verizon
VZ
$195B
$857K 0.88%
14,399
+105
+0.7% +$6.1K
CRM icon
28
Salesforce
CRM
$151B
$824K 0.85%
3,277
– –
IWB icon
29
iShares Russell 1000 ETF
IWB
$48.2B
$775K 0.79%
4,139
-186
-4% -$34.4K
MCD icon
30
McDonald's
MCD
$192B
$773K 0.79%
3,520
– –
PEP icon
31
PepsiCo
PEP
$190B
$745K 0.76%
5,378
– –
GIS icon
32
General Mills
GIS
$19.1B
$736K 0.75%
11,940
– –
IWP icon
33
iShares Russell Mid-Cap Growth ETF
IWP
$19.8B
$736K 0.75%
8,512
-1,344
-14% -$113K
PAYX icon
34
Paychex
PAYX
$41.6B
$699K 0.72%
8,761
– –
AVGO icon
35
Broadcom
AVGO
$1.85T
$695K 0.71%
19,080
– –
BRK.A icon
36
Berkshire Hathaway Class A
BRK.A
$1.1T
$640K 0.66%
2
– –
IWM icon
37
iShares Russell 2000 ETF
IWM
$79.8B
$628K 0.64%
4,194
-116
-3% -$17.5K
UNH icon
38
UnitedHealth
UNH
$376B
$608K 0.62%
1,950
– –
WTRG icon
39
Essential Utilities
WTRG
$11.3B
$576K 0.59%
14,319
-1,250
-8% -$53.7K
CP icon
40
Canadian Pacific Kansas City
CP
$78.1B
$571K 0.59%
9,375
– –
BRK.B icon
41
Berkshire Hathaway Class B
BRK.B
$1.1T
$569K 0.58%
2,673
– –
IWD icon
42
iShares Russell 1000 Value ETF
IWD
$82.2B
$563K 0.58%
4,768
+92
+2% +$10.9K
MCO icon
43
Moody's
MCO
$82.8B
$559K 0.57%
1,930
– –
GOOGL icon
44
Alphabet (Google) Class A
GOOGL
$4.36T
$558K 0.57%
7,620
+100
+1% +$7.62K
VNQ icon
45
Vanguard Real Estate ETF
VNQ
$39.2B
$535K 0.55%
6,781
+205
+3% +$16.5K
IJT icon
46
iShares S&P Small-Cap 600 Growth ETF
IJT
$8.26B
$521K 0.53%
5,908
-64
-1% -$5.72K
KMB icon
47
Kimberly-Clark
KMB
$36.3B
$510K 0.52%
3,455
– –
ABBV icon
48
AbbVie
ABBV
$443B
$508K 0.52%
5,805
+100
+2% +$9.41K
MUB icon
49
iShares National Muni Bond ETF
MUB
$45.1B
$506K 0.52%
4,361
+514
+13% +$59.7K
BABA icon
50
Alibaba
BABA
$293B
$497K 0.51%
1,691
+30
+2% +$7.9K
1
2
3 4 5

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Key Financial Inc's Q3 2020 Portfolio in Review

As of Q3 2020, Key Financial Inc held 115 positions worth $97.5M, up 12% from $87.2M the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Key Financial Inc deployed $3.55M of net new capital in Q3 2020, opening 17 new positions and adding to 29 existing holdings. Its largest new stake was Vanguard Total Bond Market: 4,823 shares worth $425K.

By sector, the portfolio is most concentrated in Technology at 19% of assets, up from 19% a quarter earlier, followed by Healthcare and Communication Services.

On the sell side, the largest reduction was Johnson & Johnson, an estimated $639K trimmed.

  • Key Financial Inc's largest Q3 2020 buy was Vanguard Total Bond Market: 4,823 shares worth $425K.
  • Key Financial Inc added most to iShares Core S&P 500 ETF in Q3 2020, an estimated $485K increase.
  • Key Financial Inc's biggest Q3 2020 reduction was Johnson & Johnson, cutting an estimated $639K.
  • Key Financial Inc fully exited iShares Core S&P Mid-Cap ETF in Q3 2020, selling an estimated $267K.
  • Key Financial Inc's ten largest holdings make up 43% of its $97.5M portfolio in Q3 2020.
  • Key Financial Inc opened 17 new positions and closed 3 in Q3 2020.
  • Key Financial Inc's portfolio value rose 12% quarter-over-quarter to $97.5M.

Based on Key Financial Inc's 13F filing for Q3 2020, filed 2 Nov 2020.