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FF

Friday Financial Portfolio holdings

AUM $373M
1-Year Est. Return 22.52%
This Fund
S&P 500
This Quarter Est. Return
+8.81%
1 Year Est. Return
+22.52%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$197M
AUM Growth
+$29.4M
Cap. Flow
+$16.2M
Cap. Flow %
8.26%
Top 10 Hldgs %
61.65%
Holding
86
New
15
Increased
38
Reduced
13
Closed
–

Top Buys

Rank Stock Value
1
VTI icon
Vanguard Total Stock Market ETF
VTI
+$2.42M
2
ITOT icon
iShares Core S&P Total US Stock Market ETF
ITOT
+$2.32M
3
BSVO icon
EA Bridgeway Omni Small-Cap Value ETF
BSVO
+$1.14M
4
SPTM icon
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
+$985K
5
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$909K

Top Sells

Rank Stock Value
1
DIHP icon
Dimensional International High Profitability ETF
DIHP
+$345K
2
HYMB icon
State Street SPDR Nuveen ICE High Yield Municipal Bond ETF
HYMB
+$203K
3
SCHD icon
Schwab US Dividend Equity ETF
SCHD
+$134K
4
AVDV icon
Avantis International Small Cap Value ETF
AVDV
+$112K
5
SLYG icon
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
+$100K

Sector Composition

Rank Sector Weight
1 Technology 3.35%
2 Financials 1.94%
3 Industrials 0.83%
4 Consumer Discretionary 0.79%
5 Consumer Staples 0.32%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MSTR icon
51
Strategy Inc
MSTR
$33.5B
$521K 0.27%
1,290
– –
CAT icon
52
Caterpillar
CAT
$409B
$506K 0.26%
+1,303
New +$434K
VYMI icon
53
Vanguard International High Dividend Yield ETF
VYMI
$20.2B
$479K 0.24%
5,981
+60
+1% +$4.59K
IWS icon
54
iShares Russell Mid-Cap Value ETF
IWS
$15.7B
$470K 0.24%
3,560
+4
+0.1% +$502
VYM icon
55
Vanguard High Dividend Yield ETF
VYM
$81.1B
$466K 0.24%
+3,499
New +$443K
IQLT icon
56
iShares MSCI Intl Quality Factor ETF
IQLT
$13.6B
$458K 0.23%
+10,592
New +$439K
DGRW icon
57
WisdomTree Trust WisdomTree US Quality Dividend Growth Fund
DGRW
$16.6B
$444K 0.23%
5,300
– –
DE icon
58
Deere & Co
DE
$170B
$437K 0.22%
860
+1
+0.1% +$490
IJK icon
59
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.8B
$422K 0.21%
4,638
– –
MSFT icon
60
Microsoft
MSFT
$2.84T
$419K 0.21%
842
+218
+35% +$94.7K
IBM icon
61
IBM
IBM
$202B
$415K 0.21%
1,409
– –
VLUE icon
62
iShares MSCI USA Value Factor ETF
VLUE
$9.4B
$404K 0.21%
+3,568
New +$376K
AMZN icon
63
Amazon
AMZN
$2.5T
$379K 0.19%
1,728
+322
+23% +$63.7K
AVGO icon
64
Broadcom
AVGO
$1.82T
$366K 0.19%
+1,328
New +$288K
MDYV icon
65
State Street SPDR S&P 400 Mid Cap Value ETF
MDYV
$2.76B
$362K 0.18%
4,559
-363
-7% -$27.5K
IWN icon
66
iShares Russell 2000 Value ETF
IWN
$14.4B
$358K 0.18%
2,268
-337
-13% -$50.2K
DON icon
67
WisdomTree US MidCap Dividend Fund
DON
$4.03B
$351K 0.18%
7,004
– –
MUB icon
68
iShares National Muni Bond ETF
MUB
$45.1B
$345K 0.18%
3,301
-19
-0.6% -$1.98K
MMIT icon
69
IQ MacKay Municipal Intermediate ETF
MMIT
$1.46B
$336K 0.17%
14,083
-148
-1% -$3.51K
DIS icon
70
Walt Disney
DIS
$165B
$329K 0.17%
2,651
+21
+0.8% +$2.18K
IWO icon
71
iShares Russell 2000 Growth ETF
IWO
$14.5B
$313K 0.16%
+1,094
New +$288K
IVE icon
72
iShares S&P 500 Value ETF
IVE
$48.9B
$313K 0.16%
1,600
– –
SLYV icon
73
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$4.89B
$308K 0.16%
3,867
– –
MUNI icon
74
PIMCO Intermediate Municipal Bond Active Exchange-Traded Fund
MUNI
$3.05B
$283K 0.14%
5,506
– –
XLP icon
75
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.2B
$275K 0.14%
3,400
+400
+13% +$32.5K
1 2
3
4

Similar funds

LWMNY
Landmark Wealth Management (New York) Melville, New York $373M AUM 12.01% 1-Year Est. Return
BHC
Bull Harbor Capital Bethesda, Maryland $373M AUM
HPC
Highland Peak Capital Old Greenwich, Connecticut $373M AUM 80.02% 1-Year Est. Return
CAG
Compass Advisory Group Melville, New York $374M AUM 14.59% 1-Year Est. Return
HPM
Helix Partners Management New York $374M AUM 136.73% 1-Year Est. Return
JC
Joho Capital New York $373M AUM 18.89% 1-Year Est. Return
AWM
Able Wealth Management Toms River, New Jersey $374M AUM 12.51% 1-Year Est. Return
RCP
RIT Capital Partners London, United Kingdom $374M AUM 25.18% 1-Year Est. Return

Friday Financial's Q2 2025 Portfolio in Review

As of Q2 2025, Friday Financial held 86 positions worth $197M, up 18% from $167M the previous quarter. Its ten largest holdings account for 62% of the portfolio.

Friday Financial deployed $16.2M of net new capital in Q2 2025, opening 15 new positions and adding to 38 existing holdings. Its largest new stake was State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF: 14,196 shares worth $1.06M.

By sector, the portfolio is most concentrated in Technology at 3.4% of assets, up from 3.1% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Dimensional International High Profitability ETF, an estimated $345K trimmed.

  • Friday Financial's largest Q2 2025 buy was State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF: 14,196 shares worth $1.06M.
  • Friday Financial added most to Vanguard Total Stock Market ETF in Q2 2025, an estimated $2.42M increase.
  • Friday Financial's biggest Q2 2025 reduction was Dimensional International High Profitability ETF, cutting an estimated $345K.
  • Friday Financial's ten largest holdings make up 62% of its $197M portfolio in Q2 2025.
  • Friday Financial opened 15 new positions and closed 0 in Q2 2025.
  • Friday Financial's portfolio value rose 18% quarter-over-quarter to $197M.

Based on Friday Financial's 13F filing for Q2 2025, filed 14 Jul 2025.