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FF

Friday Financial Portfolio holdings

AUM $373M
1-Year Est. Return 22.52%
This Fund
S&P 500
This Quarter Est. Return
-2.32%
1 Year Est. Return
+22.52%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$167M
AUM Growth
+$22M
Cap. Flow
+$25.1M
Cap. Flow %
14.99%
Top 10 Hldgs %
63.49%
Holding
72
New
7
Increased
34
Reduced
7
Closed
1

Top Buys

Rank Stock Value
1
ITOT icon
iShares Core S&P Total US Stock Market ETF
ITOT
+$5.23M
2
AAPL icon
Apple
AAPL
+$2.74M
3
UMBF icon
UMB Financial
UMBF
+$2.62M
4
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$1.98M
5
BSVO icon
EA Bridgeway Omni Small-Cap Value ETF
BSVO
+$1.57M

Top Sells

Rank Stock Value
1
HTLF
Heartland Financial USA, Inc.
HTLF
+$2.38M
2
HYD icon
VanEck High Yield Muni ETF
HYD
+$254K
3
VBK icon
Vanguard Small-Cap Growth ETF
VBK
+$86.5K
4
IWS icon
iShares Russell Mid-Cap Value ETF
IWS
+$57K
5
SLYG icon
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
+$18.7K

Sector Composition

Rank Sector Weight
1 Technology 3.11%
2 Financials 2.12%
3 Consumer Discretionary 0.78%
4 Industrials 0.51%
5 Consumer Staples 0.32%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IWN icon
51
iShares Russell 2000 Value ETF
IWN
$14.4B
$398K 0.24%
2,605
– –
IJK icon
52
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.8B
$396K 0.24%
4,638
– –
NVDA icon
53
NVIDIA
NVDA
$5.01T
$394K 0.24%
3,572
+1,072
+43% +$136K
MDYV icon
54
State Street SPDR S&P 400 Mid Cap Value ETF
MDYV
$2.76B
$385K 0.23%
4,922
+166
+3% +$13.4K
IBM icon
55
IBM
IBM
$202B
$352K 0.21%
1,409
+377
+37% +$92.2K
DON icon
56
WisdomTree US MidCap Dividend Fund
DON
$4.03B
$352K 0.21%
7,004
+500
+8% +$25.5K
MUB icon
57
iShares National Muni Bond ETF
MUB
$45.1B
$350K 0.21%
3,320
+726
+28% +$77.2K
MMIT icon
58
IQ MacKay Municipal Intermediate ETF
MMIT
$1.46B
$341K 0.2%
14,231
+148
+1% +$3.57K
SLYV icon
59
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$4.89B
$308K 0.18%
3,867
-90
-2% -$7.63K
IVE icon
60
iShares S&P 500 Value ETF
IVE
$48.9B
$306K 0.18%
1,600
– –
MUNI icon
61
PIMCO Intermediate Municipal Bond Active Exchange-Traded Fund
MUNI
$3.05B
$284K 0.17%
5,506
– –
AMZN icon
62
Amazon
AMZN
$2.5T
$276K 0.16%
+1,406
New +$305K
DHS icon
63
WisdomTree US High Dividend Fund
DHS
$1.56B
$271K 0.16%
2,754
+260
+10% +$25.1K
SDY icon
64
State Street SPDR S&P Dividend ETF
SDY
$21.8B
$259K 0.15%
1,902
– –
DIS icon
65
Walt Disney
DIS
$165B
$257K 0.15%
+2,630
New +$283K
HMOP icon
66
Hartford Municipal Opportunities ETF
HMOP
$777M
$248K 0.15%
6,443
– –
XLP icon
67
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.1B
$245K 0.15%
3,000
+250
+9% +$20K
MSFT icon
68
Microsoft
MSFT
$2.84T
$238K 0.14%
+624
New +$254K
GOOG icon
69
Alphabet (Google) Class C
GOOG
$3.9T
$230K 0.14%
1,446
– –
IJJ icon
70
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.85B
$210K 0.13%
1,724
– –
CMBM
71
DELISTED
Cambium Networks
CMBM
$18K 0.01%
53,186
– –
HTLF
72
DELISTED
Heartland Financial USA, Inc.
HTLF
– –
-38,749
Closed -$2.38M
1 2
3

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LWMNY
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BHC
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HPC
Highland Peak Capital Old Greenwich, Connecticut $373M AUM 80.02% 1-Year Est. Return
CAG
Compass Advisory Group Melville, New York $374M AUM 14.59% 1-Year Est. Return
HPM
Helix Partners Management New York $374M AUM 136.73% 1-Year Est. Return
JC
Joho Capital New York $373M AUM 18.89% 1-Year Est. Return
AWM
Able Wealth Management Toms River, New Jersey $374M AUM 12.51% 1-Year Est. Return
RCP
RIT Capital Partners London, United Kingdom $374M AUM 25.18% 1-Year Est. Return

Friday Financial's Q1 2025 Portfolio in Review

As of Q1 2025, Friday Financial held 72 positions worth $167M, up 15% from $145M the previous quarter. Its ten largest holdings account for 63% of the portfolio.

Friday Financial deployed $25.1M of net new capital in Q1 2025, opening 7 new positions and adding to 34 existing holdings. Its largest new stake was UMB Financial: 23,767 shares worth $2.42M.

By sector, the portfolio is most concentrated in Technology at 3.1% of assets, up from 1.3% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was VanEck High Yield Muni ETF, an estimated $254K trimmed.

  • Friday Financial's largest Q1 2025 buy was UMB Financial: 23,767 shares worth $2.42M.
  • Friday Financial added most to iShares Core S&P Total US Stock Market ETF in Q1 2025, an estimated $5.23M increase.
  • Friday Financial's biggest Q1 2025 reduction was VanEck High Yield Muni ETF, cutting an estimated $254K.
  • Friday Financial fully exited Heartland Financial USA, Inc. in Q1 2025, selling an estimated $2.38M.
  • Friday Financial's ten largest holdings make up 63% of its $167M portfolio in Q1 2025.
  • Friday Financial opened 7 new positions and closed 1 in Q1 2025.
  • Friday Financial's portfolio value rose 15% quarter-over-quarter to $167M.

Based on Friday Financial's 13F filing for Q1 2025, filed 22 Apr 2025.