FF

Friday Financial Portfolio holdings

AUM $197M
This Quarter Return
-2.32%
1 Year Return
–
3 Year Return
–
5 Year Return
–
10 Year Return
–
AUM
$167M
AUM Growth
+$22M
Cap. Flow
+$24.2M
Cap. Flow %
14.47%
Top 10 Hldgs %
63.49%
Holding
72
New
7
Increased
34
Reduced
7
Closed
1

Top Buys

1
ITOT icon
iShares Core S&P Total US Stock Market ETF
ITOT
+$5M
2
AAPL icon
Apple
AAPL
+$2.65M
3
UMBF icon
UMB Financial
UMBF
+$2.42M
4
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$2.01M
5
BSVO icon
EA Bridgeway Omni Small-Cap Value ETF
BSVO
+$1.48M

Top Sells

1
HTLF
Heartland Financial USA, Inc.
HTLF
+$2.38M
2
HYD icon
VanEck High Yield Muni ETF
HYD
+$250K
3
VBK icon
Vanguard Small-Cap Growth ETF
VBK
+$80.2K
4
IWS icon
iShares Russell Mid-Cap Value ETF
IWS
+$55.9K
5
SLYG icon
SPDR S&P 600 Small Cap Growth ETF
SLYG
+$17.7K

Sector Composition

1 Technology 3.11%
2 Financials 2.12%
3 Consumer Discretionary 0.78%
4 Industrials 0.51%
5 Consumer Staples 0.32%
Name Market Value Portfolio Weight Shares or Principal Shares
Change % 		Capital Flow
IWN icon
51
iShares Russell 2000 Value ETF
IWN
$11.9B
$398K 0.24%
2,605
– –
IJK icon
52
iShares S&P Mid-Cap 400 Growth ETF
IJK
$9.2B
$396K 0.24%
4,638
– –
NVDA icon
53
NVIDIA
NVDA
$4.33T
$394K 0.24%
3,572
+1,072
+43% +$118K
MDYV icon
54
SPDR S&P 400 Mid Cap Value ETF
MDYV
$2.47B
$385K 0.23%
4,922
+166
+3% +$13K
IBM icon
55
IBM
IBM
$236B
$352K 0.21%
1,409
+377
+37% +$94.2K
DON icon
56
WisdomTree US MidCap Dividend Fund
DON
$3.82B
$352K 0.21%
7,004
+500
+8% +$25.1K
MUB icon
57
iShares National Muni Bond ETF
MUB
$39.5B
$350K 0.21%
3,320
+726
+28% +$76.4K
MMIT icon
58
IQ MacKay Municipal Intermediate ETF
MMIT
$1.09B
$341K 0.2%
14,231
+148
+1% +$3.55K
SLYV icon
59
SPDR S&P 600 Small Cap Value ETF
SLYV
$4.08B
$308K 0.18%
3,867
-90
-2% -$7.16K
IVE icon
60
iShares S&P 500 Value ETF
IVE
$41.2B
$306K 0.18%
1,600
– –
MUNI icon
61
PIMCO Intermediate Municipal Bond Active Exchange-Traded Fund
MUNI
$2.17B
$284K 0.17%
5,506
– –
AMZN icon
62
Amazon
AMZN
$2.43T
$276K 0.16%
+1,406
New +$276K
DHS icon
63
WisdomTree US High Dividend Fund
DHS
$1.3B
$271K 0.16%
2,754
+260
+10% +$25.6K
SDY icon
64
SPDR S&P Dividend ETF
SDY
$20.5B
$259K 0.15%
1,902
– –
DIS icon
65
Walt Disney
DIS
$208B
$257K 0.15%
+2,630
New +$257K
HMOP icon
66
Hartford Municipal Opportunities ETF
HMOP
$593M
$248K 0.15%
6,443
– –
XLP icon
67
Consumers Staples Select Sector SPDR Fund
XLP
$16B
$245K 0.15%
3,000
+250
+9% +$20.4K
MSFT icon
68
Microsoft
MSFT
$3.79T
$238K 0.14%
+624
New +$238K
GOOG icon
69
Alphabet (Google) Class C
GOOG
$2.92T
$230K 0.14%
1,446
– –
IJJ icon
70
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.1B
$210K 0.13%
1,724
– –
CMBM icon
71
Cambium Networks
CMBM
$20.4M
$18K 0.01%
53,186
– –
HTLF
72
DELISTED
Heartland Financial USA, Inc.
HTLF
– –
-38,749
Closed -$2.38M
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