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FF

Friday Financial Portfolio holdings

AUM $373M
1-Year Est. Return 22.52%
This Fund
S&P 500
This Quarter Est. Return
-2.32%
1 Year Est. Return
+22.52%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$167M
AUM Growth
+$22M
Cap. Flow
+$25.1M
Cap. Flow %
14.99%
Top 10 Hldgs %
63.49%
Holding
72
New
7
Increased
34
Reduced
7
Closed
1

Top Buys

Rank Stock Value
1
ITOT icon
iShares Core S&P Total US Stock Market ETF
ITOT
+$5.23M
2
AAPL icon
Apple
AAPL
+$2.74M
3
UMBF icon
UMB Financial
UMBF
+$2.62M
4
VGIT icon
Vanguard Intermediate-Term Treasury ETF
VGIT
+$1.98M
5
BSVO icon
EA Bridgeway Omni Small-Cap Value ETF
BSVO
+$1.57M

Top Sells

Rank Stock Value
1
HTLF
Heartland Financial USA, Inc.
HTLF
+$2.38M
2
HYD icon
VanEck High Yield Muni ETF
HYD
+$254K
3
VBK icon
Vanguard Small-Cap Growth ETF
VBK
+$86.5K
4
IWS icon
iShares Russell Mid-Cap Value ETF
IWS
+$57K
5
SLYG icon
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
+$18.7K

Sector Composition

Rank Sector Weight
1 Technology 3.11%
2 Financials 2.12%
3 Consumer Discretionary 0.78%
4 Industrials 0.51%
5 Consumer Staples 0.32%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SLYG icon
26
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
$5.02B
$1.15M 0.69%
13,585
-209
-2% -$18.7K
TSLA icon
27
Tesla
TSLA
$1.24T
$1.04M 0.62%
3,662
+1,973
+117% +$658K
VWO icon
28
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$996K 0.6%
21,913
– –
HYD icon
29
VanEck High Yield Muni ETF
HYD
$4.44B
$909K 0.54%
17,785
-4,897
-22% -$254K
VOE icon
30
Vanguard Mid-Cap Value ETF
VOE
$23.7B
$869K 0.52%
5,365
-1
-0% -$163
IEMG icon
31
iShares Core MSCI Emerging Markets ETF
IEMG
$149B
$849K 0.51%
15,648
+27
+0.2% +$1.45K
FMB icon
32
First Trust Managed Municipal ETF
FMB
$2.03B
$839K 0.5%
16,614
– –
VBR icon
33
Vanguard Small-Cap Value ETF
VBR
$37.1B
$768K 0.46%
4,048
– –
VBK icon
34
Vanguard Small-Cap Growth ETF
VBK
$23.2B
$746K 0.45%
2,899
-312
-10% -$86.5K
IBIT icon
35
iShares Bitcoin Trust
IBIT
$47.2B
$711K 0.43%
14,389
+2,990
+26% +$158K
DFNM icon
36
Dimensional National Municipal Bond ETF
DFNM
$2.22B
$675K 0.4%
14,159
– –
BRK.B icon
37
Berkshire Hathaway Class B
BRK.B
$1.07T
$647K 0.39%
1,204
+320
+36% +$156K
EEM icon
38
iShares MSCI Emerging Markets ETF
EEM
$28B
$643K 0.38%
14,646
– –
IVW icon
39
iShares S&P 500 Growth ETF
IVW
$72.5B
$632K 0.38%
6,703
– –
JMUB icon
40
JPMorgan Municipal ETF
JMUB
$8.19B
$558K 0.33%
11,174
– –
WMT icon
41
Walmart Inc
WMT
$871B
$538K 0.32%
+5,993
New +$562K
VOT icon
42
Vanguard Mid-Cap Growth ETF
VOT
$19B
$495K 0.3%
1,987
– –
QQQ icon
43
Invesco QQQ Trust
QQQ
$455B
$471K 0.28%
990
– –
JPM icon
44
JPMorgan Chase
JPM
$939B
$466K 0.28%
1,895
+1,005
+113% +$256K
PWR icon
45
Quanta Services
PWR
$93.9B
$455K 0.27%
+1,721
New +$497K
IWS icon
46
iShares Russell Mid-Cap Value ETF
IWS
$15.7B
$454K 0.27%
3,556
-438
-11% -$57K
VYMI icon
47
Vanguard International High Dividend Yield ETF
VYMI
$20.2B
$438K 0.26%
5,921
+34
+0.6% +$2.44K
DGRW icon
48
WisdomTree Trust WisdomTree US Quality Dividend Growth Fund
DGRW
$16.6B
$426K 0.25%
5,300
– –
DE icon
49
Deere & Co
DE
$170B
$405K 0.24%
859
+371
+76% +$174K
MSTR icon
50
Strategy Inc
MSTR
$33.5B
$403K 0.24%
+1,290
New +$410K
1
2
3

Similar funds

LWMNY
Landmark Wealth Management (New York) Melville, New York $373M AUM 12.01% 1-Year Est. Return
BHC
Bull Harbor Capital Bethesda, Maryland $373M AUM
HPC
Highland Peak Capital Old Greenwich, Connecticut $373M AUM 80.02% 1-Year Est. Return
CAG
Compass Advisory Group Melville, New York $374M AUM 14.59% 1-Year Est. Return
HPM
Helix Partners Management New York $374M AUM 136.73% 1-Year Est. Return
JC
Joho Capital New York $373M AUM 18.89% 1-Year Est. Return
AWM
Able Wealth Management Toms River, New Jersey $374M AUM 12.51% 1-Year Est. Return
RCP
RIT Capital Partners London, United Kingdom $374M AUM 25.18% 1-Year Est. Return

Friday Financial's Q1 2025 Portfolio in Review

As of Q1 2025, Friday Financial held 72 positions worth $167M, up 15% from $145M the previous quarter. Its ten largest holdings account for 63% of the portfolio.

Friday Financial deployed $25.1M of net new capital in Q1 2025, opening 7 new positions and adding to 34 existing holdings. Its largest new stake was UMB Financial: 23,767 shares worth $2.42M.

By sector, the portfolio is most concentrated in Technology at 3.1% of assets, up from 1.3% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was VanEck High Yield Muni ETF, an estimated $254K trimmed.

  • Friday Financial's largest Q1 2025 buy was UMB Financial: 23,767 shares worth $2.42M.
  • Friday Financial added most to iShares Core S&P Total US Stock Market ETF in Q1 2025, an estimated $5.23M increase.
  • Friday Financial's biggest Q1 2025 reduction was VanEck High Yield Muni ETF, cutting an estimated $254K.
  • Friday Financial fully exited Heartland Financial USA, Inc. in Q1 2025, selling an estimated $2.38M.
  • Friday Financial's ten largest holdings make up 63% of its $167M portfolio in Q1 2025.
  • Friday Financial opened 7 new positions and closed 1 in Q1 2025.
  • Friday Financial's portfolio value rose 15% quarter-over-quarter to $167M.

Based on Friday Financial's 13F filing for Q1 2025, filed 22 Apr 2025.