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FF

Frankly Finances Portfolio holdings

AUM $127M
This Fund
S&P 500
This Quarter Est. Return
+8.76%
1 Year Est. Return
3 Year Est. Return
5 Year Est. Return
10 Year Est. Return
AUM
$127M
AUM Growth
+$16M
Cap. Flow
+$6.8M
Cap. Flow %
5.38%
Top 10 Hldgs %
63.21%
Holding
93
New
29
Increased
20
Reduced
6
Closed
3

Sector Composition

Rank Sector Weight
1 Technology 0.45%
2 Energy 0.25%
3 Communication Services 0.13%
4 Financials 0.03%
5 Industrials 0.03%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
IVW icon
51
iShares S&P 500 Growth ETF
IVW
$77.4B
$125K 0.1%
912
DLN icon
52
WisdomTree US LargeCap Dividend Fund
DLN
$6.4B
$124K 0.1%
1,290
VXUS icon
53
Vanguard Total International Stock ETF
VXUS
$162B
$115K 0.09%
1,350
IJR icon
54
iShares Core S&P Small-Cap ETF
IJR
$112B
$102K 0.08%
690
NULG icon
55
Nuveen ESG Large-Cap Growth ETF
NULG
$2.76B
$87.6K 0.07%
+748
New +$80.3K
ESGE icon
56
iShares ESG Aware MSCI EM ETF
ESGE
$6.69B
$87.1K 0.07%
+1,593
New +$83.2K
SCHA icon
57
Schwab U.S Small- Cap ETF
SCHA
$23B
$78.3K 0.06%
2,168
VUSB icon
58
Vanguard Ultra-Short Bond ETF
VUSB
$9.33B
$75.5K 0.06%
1,517
-40
-3% -$1.99K
SPYM
59
State Street SPDR Portfolio S&P 500 ETF
SPYM
$169B
$74K 0.06%
+842
New +$71.8K
IWM icon
60
iShares Russell 2000 ETF
IWM
$81.5B
$72.7K 0.06%
242
SCHM icon
61
Schwab US Mid-Cap ETF
SCHM
$15B
$69.7K 0.06%
1,890
GOOGL icon
62
Alphabet (Google) Class A
GOOGL
$4.37T
$64.3K 0.05%
+180
New +$64.8K
NVDA icon
63
NVIDIA
NVDA
$5.27T
$60K 0.05%
+300
New +$61.7K
META icon
64
Meta Platforms (Facebook)
META
$1.52T
$56.3K 0.04%
+100
New +$61.1K
VOTE icon
65
TCW Transform 500 ETF
VOTE
$1.14B
$48.4K 0.04%
+549
New +$46.8K
HPE icon
66
Hewlett Packard
HPE
$72.4B
$45.1K 0.04%
+1,000
New +$36.1K
ESML icon
67
iShares ESG Aware MSCI USA Small-Cap ETF
ESML
$2.91B
$39.2K 0.03%
+701
New +$36.5K
DAL icon
68
Delta Air Lines
DAL
$58.7B
$37.5K 0.03%
+400
New +$30.2K
T icon
69
AT&T
T
$165B
$37.3K 0.03%
+1,800
New +$44.7K
MSFT icon
70
Microsoft
MSFT
$3.76T
$35.4K 0.03%
+95
New +$38.4K
BAC icon
71
Bank of America
BAC
$447B
$28.5K 0.02%
+500
New +$26.6K
AEP icon
72
American Electric Power
AEP
$66.9B
$27.4K 0.02%
+200
New +$26.3K
USMV icon
73
iShares MSCI USA Min Vol Factor ETF
USMV
$24.4B
$25.3K 0.02%
262
VWO icon
74
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$24.5K 0.02%
+411
New +$24.2K
CSCO icon
75
Cisco
CSCO
$483B
$23.5K 0.02%
+200
New +$20.9K

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Frankly Finances's Q2 2026 Portfolio in Review

As of Q2 2026, Frankly Finances held 93 positions worth $127M, up 14% from $110M the previous quarter. Its ten largest holdings account for 63% of the portfolio.

Frankly Finances deployed $6.8M of net new capital in Q2 2026, opening 29 new positions and adding to 20 existing holdings. Its largest new stake was iShares ESG Aware MSCI USA ETF: 1,848 shares worth $302K.

By sector, the portfolio is most concentrated in Technology at 0.45% of assets, up from 0.32% a quarter earlier, followed by Energy and Communication Services.

On the sell side, the largest reduction was Dimensional Emerging Core Equity Market ETF, an estimated $67.7K trimmed.

  • Frankly Finances's largest Q2 2026 buy was iShares ESG Aware MSCI USA ETF: 1,848 shares worth $302K.
  • Frankly Finances added most to Vanguard Intermediate-Term Bond ETF in Q2 2026, an estimated $924K increase.
  • Frankly Finances's biggest Q2 2026 reduction was Dimensional Emerging Core Equity Market ETF, cutting an estimated $67.7K.
  • Frankly Finances fully exited Vanguard Intermediate-Term Treasury ETF in Q2 2026, selling an estimated $167K.
  • Frankly Finances's ten largest holdings make up 63% of its $127M portfolio in Q2 2026.
  • Frankly Finances opened 29 new positions and closed 3 in Q2 2026.
  • Frankly Finances's portfolio value rose 14% quarter-over-quarter to $127M.

Based on Frankly Finances's 13F filing for Q2 2026, filed 13 Jul 2026.