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FF
Frankly Finances Portfolio holdings
AUM
$127M
This Fund
S&P 500
This Quarter
Est. Return
+8.76%
1 Year Est. Return
–
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$127M
AUM Growth
+$16M
(+14%)
Cap. Flow
+$6.8M
Cap. Flow
% of AUM
5.38%
Top 10 Holdings %
Top 10 Hldgs %
63.21%
Holding
93
New
29
Increased
20
Reduced
6
Closed
3
Avg Time Held
1.4
quarters
Top 10 Avg Time Held
2
quarters
Top 20 Avg Time Held
1.8
quarters
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard Intermediate-Term Bond ETF
BIV
|
+$924K |
| 2 |
Vanguard Short-Term Bond ETF
BSV
|
+$664K |
| 3 |
Avantis All Equity Markets ETF
AVGE
|
+$568K |
| 4 |
Dimensional World ex US Core Equity 2 ETF
DFAX
|
+$516K |
| 5 |
Avantis International Equity ETF
AVDE
|
+$451K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard Intermediate-Term Treasury ETF
VGIT
|
+$167K |
| 2 |
JPMorgan Ultra-Short Income ETF
JPST
|
+$72.1K |
| 3 |
Dimensional Emerging Core Equity Market ETF
DFAE
|
+$67.7K |
| 4 |
Avantis US Large Cap Value ETF
AVLV
|
+$50.9K |
| 5 |
WisdomTree Floating Rate Treasury Fund
USFR
|
+$49.3K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 99.09% |
| 2 | Technology | 0.45% |
| 3 | Energy | 0.25% |
| 4 | Communication Services | 0.13% |
| 5 | Financials | 0.03% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
51
iShares S&P 500 Growth ETF
IVW
$79.1B
| $125K | 0.1% |
912
| – | – |
2025 Q4
2 quarters
|
|
52
WisdomTree US LargeCap Dividend Fund
DLN
$6.24B
| $124K | 0.1% |
1,290
| – | – |
2025 Q4
2 quarters
|
|
53
Vanguard Total International Stock ETF
VXUS
$159B
| $115K | 0.09% |
1,350
| – | – |
2025 Q4
2 quarters
|
|
54
iShares Core S&P Small-Cap ETF
IJR
$103B
| $102K | 0.08% |
690
| – | – |
2025 Q4
2 quarters
|
|
55
Nuveen ESG Large-Cap Growth ETF
NULG
$3.06B
| $87.6K | 0.07% |
+748
| New | +$80.3K |
2026 Q2
0 quarters
|
|
56
iShares ESG Aware MSCI EM ETF
ESGE
$6.83B
| $87.1K | 0.07% |
+1,593
| New | +$83.2K |
2026 Q2
0 quarters
|
|
57
Schwab U.S Small- Cap ETF
SCHA
$21.7B
| $78.3K | 0.06% |
2,168
| – | – |
2025 Q4
2 quarters
|
|
58
Vanguard Ultra-Short Bond ETF
VUSB
$10.1B
| $75.5K | 0.06% |
1,517
-40
| -3% | -$1.99K |
2025 Q4
2 quarters
|
|
|
SPYM
59
State Street SPDR Portfolio S&P 500 ETF
SPYM
$176B
| $74K | 0.06% |
+842
| New | +$71.8K |
2026 Q2
0 quarters
|
|
60
iShares Russell 2000 ETF
IWM
$77B
| $72.7K | 0.06% |
242
| – | – |
2025 Q4
2 quarters
|
|
61
Schwab US Mid-Cap ETF
SCHM
$14.5B
| $69.7K | 0.06% |
1,890
| – | – |
2025 Q4
2 quarters
|
|
62
Alphabet (Google) Class A
GOOGL
$4.25T
| $64.3K | 0.05% |
+180
| New | +$64.8K |
2026 Q2
0 quarters
|
|
63
NVIDIA
NVDA
$5.56T
| $60K | 0.05% |
+300
| New | +$61.7K |
2026 Q2
0 quarters
|
|
64
Meta Platforms (Facebook)
META
$1.83T
| $56.3K | 0.04% |
+100
| New | +$61.1K |
2026 Q2
0 quarters
|
|
65
TCW Transform 500 ETF
VOTE
$1.14B
| $48.4K | 0.04% |
+549
| New | +$46.8K |
2026 Q2
0 quarters
|
|
66
Hewlett Packard
HPE
$93.6B
| $45.1K | 0.04% |
+1,000
| New | +$36.1K |
2026 Q2
0 quarters
|
|
67
iShares ESG Aware MSCI USA Small-Cap ETF
ESML
$2.74B
| $39.2K | 0.03% |
+701
| New | +$36.5K |
2026 Q2
0 quarters
|
|
68
Delta Air Lines
DAL
$53.6B
| $37.5K | 0.03% |
+400
| New | +$30.2K |
2026 Q2
0 quarters
|
|
69
AT&T
T
$170B
| $37.3K | 0.03% |
+1,800
| New | +$44.7K |
2026 Q2
0 quarters
|
|
70
Microsoft
MSFT
$3.87T
| $35.4K | 0.03% |
+95
| New | +$38.4K |
2026 Q2
0 quarters
|
|
71
Bank of America
BAC
$373B
| $28.5K | 0.02% |
+500
| New | +$26.6K |
2026 Q2
0 quarters
|
|
72
American Electric Power
AEP
$66.9B
| $27.4K | 0.02% |
+200
| New | +$26.3K |
2026 Q2
0 quarters
|
|
73
iShares MSCI USA Min Vol Factor ETF
USMV
$23.8B
| $25.3K | 0.02% |
262
| – | – |
2025 Q4
2 quarters
|
|
74
Vanguard FTSE Emerging Markets ETF
VWO
$124B
| $24.5K | 0.02% |
+411
| New | +$24.2K |
2026 Q2
0 quarters
|
|
75
Cisco
CSCO
$454B
| $23.5K | 0.02% |
+200
| New | +$20.9K |
2026 Q2
0 quarters
|
|
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Frankly Finances's Q2 2026 Portfolio in Review
As of Q2 2026, Frankly Finances held 93 positions worth $127M, up 14% from $110M the previous quarter. Its ten largest holdings account for 63% of the portfolio.
Frankly Finances deployed $6.8M of net new capital in Q2 2026, opening 29 new positions and adding to 20 existing holdings. Its largest new stake was iShares ESG Aware MSCI USA ETF: 1,848 shares worth $302K.
By sector, the portfolio is most concentrated in Miscellaneous at 99% of assets, down from 99% a quarter earlier, followed by Technology and Energy.
On the sell side, the largest reduction was Dimensional Emerging Core Equity Market ETF, an estimated $67.7K trimmed.
- Frankly Finances's largest Q2 2026 buy was iShares ESG Aware MSCI USA ETF: 1,848 shares worth $302K.
- Frankly Finances added most to Vanguard Intermediate-Term Bond ETF in Q2 2026, an estimated $924K increase.
- Frankly Finances's biggest Q2 2026 reduction was Dimensional Emerging Core Equity Market ETF, cutting an estimated $67.7K.
- Frankly Finances fully exited Vanguard Intermediate-Term Treasury ETF in Q2 2026, selling an estimated $167K.
- Frankly Finances's ten largest holdings make up 63% of its $127M portfolio in Q2 2026.
- Frankly Finances opened 29 new positions and closed 3 in Q2 2026.
- Frankly Finances's portfolio value rose 14% quarter-over-quarter to $127M.
Based on Frankly Finances's 13F filing for Q2 2026, filed 13 Jul 2026.